Yinno Unico ᱵᱩᱴᱤᱠ ᱫᱩᱠᱟᱹᱱ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ by Linping Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2023
Yinno Unico ᱵᱩᱴᱤᱠ ᱫᱩᱠᱟᱹᱱ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ
by Linping Chen
Client: MMC Design
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #142344The Design
About Yinno Unico ᱵᱩᱴᱤᱠ ᱫᱩᱠᱟᱹᱱ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ
ᱭᱤᱱᱳ ᱭᱩᱱᱤᱠᱳ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱦᱟᱝᱡᱷᱚᱣ ᱨᱮ ᱢᱮᱱᱟᱜ 310 ᱵᱚᱨᱜᱚ ᱢᱤᱴᱟᱨ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱵᱩᱴᱤᱠ ᱫᱩᱠᱟᱹᱱ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱠᱟᱱᱟ᱾ ᱡᱤᱭᱳᱢᱮᱴᱨᱤᱠ ᱨᱩᱯ ᱠᱚ ᱥᱟᱫᱷᱟᱨᱚᱬ ᱦᱟᱹᱴᱤᱧ ᱡᱟᱭᱜᱟ ᱴᱷᱮᱱ ᱵᱚᱫᱚᱞ ᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ, ᱯᱷᱤᱴᱤᱝ ᱟᱨ ᱫᱚᱦᱚ ᱡᱟᱭᱜᱟ ᱞᱮᱠᱟᱱ ᱠᱟᱹᱢᱤ ᱠᱚ ᱯᱩᱨᱟᱹᱣᱟ᱾ ᱢᱤᱫ ᱥᱤᱲᱤ ᱫᱚ ᱵᱟᱨᱭᱟ ᱢᱟᱦᱟᱞᱟ ᱡᱚᱲᱟᱣ ᱠᱟᱛᱮ ᱢᱤᱫ ᱢᱤᱫ ᱴᱮ ᱚᱥᱟᱨᱚᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱢᱤᱫ ᱛᱤᱸᱜᱩ ᱟᱨ ᱛᱟᱲᱟᱢ ᱞᱚᱭ ᱞᱮᱠᱟᱱ ᱧᱮᱞ ᱡᱚᱥ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ ᱚᱠᱟ ᱫᱚ ᱧᱮᱞᱧᱚᱢᱤᱭᱟᱹ ᱠᱚ ᱪᱮᱛᱟᱱ ᱢᱟᱦᱟᱞᱟ ᱥᱮᱫ ᱠᱚ ᱚᱲᱟᱠᱚᱣᱟ᱾ ᱵᱟᱝ ᱜᱷᱟᱥᱟᱣᱚᱜ ᱡᱚᱲᱟᱣ ᱵᱮᱜᱚᱨ ᱦᱩᱰᱤᱧ ᱥᱤᱢᱮᱸᱴ ᱫᱚ ᱯᱮᱱᱴᱮᱞᱤᱠ ᱢᱟᱨᱵᱚᱞ ᱨᱮᱱᱟᱜ ᱚᱨᱥᱚᱝ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱡᱤᱭᱚᱱ ᱡᱤᱞᱤᱧᱚᱜᱼᱟ ᱟᱨ ᱛᱮᱭᱟᱨ ᱠᱷᱚᱨᱚᱪ ᱠᱚᱢᱚᱜᱼᱟ᱾ ᱢᱤᱫ ᱟᱨᱟᱜ ᱠᱟᱴᱷᱤ ᱥᱴᱤᱞ ᱟᱭᱞᱮᱸᱰ ᱫᱚ ᱢᱟᱨᱥᱟᱞ ᱞᱟᱛᱟᱨ ᱨᱮ ᱯᱩᱸᱰ ᱪᱮᱛᱟᱱ ᱥᱟᱶ ᱮᱴᱟᱜ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Yinno Unico ᱵᱩᱴᱤᱠ ᱫᱩᱠᱟᱹᱱ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yinno Unico ᱵᱩᱴᱤᱠ ᱫᱩᱠᱟᱹᱱ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
- Dimensions & Packaging
- Project area: 310 sqaure meters
Type: Boutique Store - Tags
- Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
- Production Technology
- Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
- Design Challenge
- The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
- Research
- Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
- Inspiration
- Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
- Project Duration
- PROJECT DURATION: 2021.08.31-2022.05.09
Location: Hangzhou, China - Operation Flow
- The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
- Image Credits
- HAMO VISION / Ye Song
HAMO VISION / Liang Zheng Xing
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