Xijiajia ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱰᱤᱡᱤᱴᱟᱞ ᱦᱩᱢᱟᱱ by Baidu Online Network Technology

Xijiajia ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱰᱤᱡᱤᱴᱟᱞ ᱦᱩᱢᱟᱱ by Baidu Online Network Technology is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱠᱚᱢᱯᱤᱩᱴᱟᱨ ᱜᱨᱟᱯᱷᱤᱠᱥ Competition Category.

ᱯᱞᱟᱴᱤᱱᱟᱢᱠᱚᱢᱯᱤᱩᱴᱟᱨ ᱜᱨᱟᱯᱷᱤᱠᱥ· 2023

Xijiajia ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱰᱤᱡᱤᱴᱟᱞ ᱦᱩᱢᱟᱱ

by Baidu Online Network Technology

Client: Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱠᱚᱢᱯᱤᱩᱴᱟᱨ ᱜᱨᱟᱯᱷᱤᱠᱥ Category

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The Design

About Xijiajia ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱰᱤᱡᱤᱴᱟᱞ ᱦᱩᱢᱟᱱ

ᱥᱤᱡᱤᱭᱟᱡᱤᱭᱟ ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱰᱤᱡᱤᱴᱟᱞ ᱦᱩᱢᱟᱱ ᱠᱟᱱᱟᱭ ᱡᱟᱦᱟᱸᱭ ᱫᱚ ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱦᱚᱛᱮᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱨ ᱪᱟᱞᱟᱣ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱾ ᱥᱤᱡᱤᱭᱟᱡᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱧᱮᱞᱚᱜ ᱫᱚ ᱜᱮᱞ ᱵᱟᱨ ᱞᱮᱠᱷᱟ ᱧᱩᱛᱩᱢᱟᱱ ᱮᱥᱤᱭᱟᱱ ᱠᱩᱲᱤ ᱠᱚᱣᱟᱜ ᱢᱚᱪᱟ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱢᱚᱪᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱩᱜ, ᱮᱦᱚᱵ ᱪᱟᱞᱟᱜ, ᱨᱚᱲ ᱟᱨ ᱞᱩᱜᱽᱲᱤ ᱦᱚᱸ ᱟᱞᱜᱚᱨᱤᱫᱚᱢ ᱦᱚᱛᱮᱛᱮ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱡᱚᱛᱚ ᱫᱨᱤᱥᱭᱚ ᱞᱮᱠᱟᱛᱮ ᱵᱚᱫᱚᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱥᱤᱡᱤᱭᱟᱡᱤᱭᱟ ᱫᱚ ᱴᱷᱤᱠ ᱚᱠᱛᱚ ᱨᱮ ᱜᱟᱞᱢᱟᱨᱟᱣ, ᱥᱮᱨᱮᱧ, ᱮᱱᱮᱡ, ᱞᱩᱜᱽᱲᱤ ᱦᱚᱨᱚᱜ, ᱞᱟᱭᱤᱵᱽ ᱥᱴᱨᱤᱢ ᱟᱨ ᱪᱤᱛᱟᱹᱨ, ᱥᱮᱨᱮᱧ ᱟᱨ ᱥᱟᱡᱟᱣ ᱠᱚ ᱵᱮᱱᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟᱭ᱾ ᱛᱤ ᱯᱟᱹᱨᱥᱤ ᱟᱨ ᱟᱭᱢᱟ ᱨᱚᱲ ᱯᱟᱹᱨᱥᱤ ᱠᱚ ᱦᱚᱸ ᱥᱚᱦᱚᱫ ᱮᱢᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱟᱸᱡᱚᱢ ᱨᱮ ᱫᱩᱠ ᱢᱮᱱᱟᱜ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱜᱚᱲᱚ ᱦᱩᱭᱩᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱚ ᱦᱚᱲ ᱟᱨ ᱢᱮᱥᱤᱱ ᱪᱮᱫ ᱞᱮᱠᱟᱛᱮ ᱢᱤᱫ ᱛᱮ ᱠᱟᱹᱢᱤ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱚᱱᱟ ᱯᱟᱱᱛᱮᱭᱟᱜ ᱠᱟᱱᱟ᱾

The Recognition

About the A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ

Xijiajia ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱰᱤᱡᱤᱴᱟᱞ ᱦᱩᱢᱟᱱ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Xijiajia ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱰᱤᱡᱤᱴᱟᱞ ᱦᱩᱢᱟᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xijiajia is a digital virtual idol created by Ai, who can create works via Ai. Driven by Ai, she has human appearance, perception, interaction and self expression, whose looks, facial expressions, action, speaking and even clothes are all generated by Ai algorithm. Xijiajia can perform intelligent communication and interaction with users based on her personality set. Moreover, she achieves deep learning via Ai to do creative works like painting, composition and music arrangement independently.
Tags: HD Digital Human Driven by AI, AIGC Technology, Interaction of Human Style, Autonomous Updating and Iteration, Translation of sign language and multiple languages in real time
Production Technology: The looks of Xijiajia are generated via Ai extracting and fusing facial features of a dozen most popular Asian women. Her facial expressions, action, speaking and even clothes are all generated by Ai and can be freely changed according to actual scenarios. Featured by human perception, interaction and self expression, Xijiajia is able to put herself in shoes of users and independently generate the specific dialogues appropriate to scenarios, becoming the digital human who understands users best.
Design Challenge: Compared with traditional counterparts, Xijiajia features human thinking and independent learning and iteration. Such the first AI digital human loaded with AIGC technology worldwide fills the blank of virtual humans in the field of content creation and contributes to cost reduction and efficiency increase of content creation. She can translate multiple languages and sign language, lightening the burden of the social needs of professionals and benefiting people with hearing impairment.
Research: The content generation in the age of web3.0 is reformed from UGC and PGC to AIGC, namely content generated by AI. As a digital human really driven by AI, Xijiajia equips herself with the world class comprehension, iteration and independent creativity. She will act as an observer for the human world to connect the AI world and the human world, and promote the innovation in AI digital human and content creation to reduce cost and increase efficiency of social resource acquisition.
Inspiration: With the development of computer science, Ai has become an important part of the world that cannot be ignored, which raises concerns about the coexistence of Ai and human beings. To connect the AI world and the human world, a digital human Xijiajia created by Ai was born. Via such an observer for the human world, the design team aims to deeply think the relationship between human beings and Ai, and explore the trend of the future development.
Project Duration: The project was designed and developed in Beijing in November, 2021 and launched in China in February, 2022.
Operation Flow: Xijiajia boasts nine core abilities including AIGC, conversation in real time, AI singing and dancing, AI mouth movements and facial expressions, AI dressing, live streaming, multiple languages as well as operation based on platforms, and achieves independent learning and iteration during communication with user, who realizes AI performing, live streaming and generation of creative works like a human.