Sersen Shenzhen Brand Consulting ᱨᱮᱱᱟᱜ Pakka Coffee Shop ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Pakka Coffee Shop ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Sersen Shenzhen Brand Consulting ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Pakka Coffee Shop
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#142456 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Pakka Coffee Shop ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱟᱠᱠᱟ ᱠᱚᱯᱷᱤ ᱥᱚᱯ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱡᱟᱦᱟᱸ ᱪᱟᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱥᱮᱱᱛᱳ (Shantou) ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱠᱚᱯᱷᱤ ᱥᱚᱯ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱛᱤᱸ ᱚᱞ ᱟᱠᱟᱱ ᱟᱠᱷᱲᱟ ᱥᱟᱞᱟᱜ ᱱᱤᱞᱟ ᱟᱨ ᱠᱚᱢᱴᱨᱟ ᱨᱚᱸᱜ ᱨᱮᱭᱟᱜ ᱵᱤᱨᱳᱫᱷᱤ ᱨᱚᱸᱜ-ᱪᱤᱛᱟᱹᱨ ᱡᱩᱲᱟᱹᱣ ᱮᱱᱟ ᱾ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱟᱠᱷᱲᱟ ᱪᱤᱛᱟᱹᱨ ᱜᱨᱟᱯᱷᱤᱴᱤ (graffiti) ᱟᱨ ᱛᱚᱲ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱠᱷᱚᱱ ᱴᱷᱮᱱ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱨᱚᱸᱜ ᱡᱩᱲᱟᱹᱣ ᱦᱚᱸ ᱟᱢᱮᱨᱤᱠᱟ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹᱛᱟᱱ ᱥᱴᱟᱭᱤᱞ ᱫᱚ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱴᱷᱤᱥ ᱠᱟᱴᱷᱠᱚᱢ ᱫᱮᱠᱷᱟ ᱵᱤᱵᱤᱫᱷᱟ ᱛᱮᱭᱟᱨ ᱰᱷᱟᱸᱪᱟ ᱨᱮ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱢᱤᱫᱤ ᱟᱨ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱛᱮ ᱪᱤᱱᱦᱟᱹ ᱦᱩᱭᱩᱜ-ᱟᱭ ᱫᱚ ᱟᱭᱢᱟ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱨᱮ ᱠᱚᱯᱷᱤ ᱥᱚᱸᱥᱠᱟᱨ ᱟᱨ ᱡᱳᱛᱚ ᱦᱚᱲ ᱡᱤᱵᱚᱱ ᱴᱷᱤᱠ ᱡᱩᱲᱟᱹᱣ ᱩᱫᱮᱥ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱰᱟᱦᱟᱨ ᱯᱷᱮᱥᱚᱱ ᱨᱮ ᱨᱩᱪᱤ ᱦᱩᱭᱩᱜ-ᱟᱠᱟᱱ ᱡᱟᱶᱟᱛ ᱚᱲᱟᱜ-ᱠᱩᱲᱤ ᱠᱚ ᱠᱮᱛᱮ ᱟᱠᱨᱥᱚᱱ ᱦᱩᱭ ᱟᱹᱜᱩ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Pakka Coffee Shop ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pakka Coffee Shop ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
- ᱴᱮᱜ ᱠᱚ
- LOGO, Brand Image, Coffee culture, Street culture, American style
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
