The Zodiac ᱵᱩᱠ ᱢᱟᱨᱠ by Wenxian Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱠᱟᱞᱟ ᱥᱟᱢᱟᱱ Competition Category.

ᱞᱚᱦᱟᱠᱟᱞᱟ ᱥᱟᱢᱟᱱ· 2023

The Zodiac ᱵᱩᱠ ᱢᱟᱨᱠ

by Wenxian Liu

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱠᱟᱞᱟ ᱥᱟᱢᱟᱱ Category

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Colors

The Design

About The Zodiac ᱵᱩᱠ ᱢᱟᱨᱠ

ᱡᱚᱫᱤᱭᱟᱠ ᱠᱟᱱᱟ ᱢᱤᱫ ᱠᱚ ᱵᱩᱠ ᱢᱟᱨᱠ ᱨᱮᱱᱟᱜ ᱡᱟᱸᱛᱚ ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱡᱚᱫᱤᱭᱟᱠ ᱨᱮᱭᱟᱜ ᱒᱒ ᱡᱚᱱᱚᱢ ᱡᱟᱱᱣᱟᱨ ᱠᱚ ᱨᱮ ᱴᱷᱮᱱ ᱠᱟᱱᱟ ᱾ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱵᱩᱠ ᱢᱟᱨᱠ ᱠᱚ ᱰᱷᱟᱸᱯᱜᱟᱱᱟ ᱚᱱᱟ ᱞᱮᱠᱟᱛᱮ ᱡᱟᱦᱟᱸ ᱡᱟᱱᱣᱟᱨ ᱛᱟᱦᱮᱱ ᱵᱩᱠ ᱨᱮ ᱦᱟᱴᱤᱧ ᱠᱟᱱᱟᱭ ᱠᱷᱚᱱ ᱧᱮᱞ ᱚᱠᱚᱭ ᱾ ᱯᱩᱭᱞᱩ ᱚᱠᱚᱭ ᱴᱷᱮᱱ ᱠᱟᱱᱟ ᱟᱹᱰᱤ ᱠᱚᱲᱟ ᱥᱴᱮᱱᱞᱮᱥ ᱥᱴᱤᱞ ᱨᱮ, ᱑᱘ᱠᱮ ᱥᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱤᱞᱮᱠᱴᱨᱚᱯᱞᱮᱴᱮᱰ ᱠᱟᱛᱮ ᱟᱨ ᱥᱤ.ᱮᱱ.ᱥᱤ. ᱮᱱᱜᱨᱮᱵᱷᱭᱩᱯ ᱠᱟᱛᱮ ᱪᱮᱛᱟᱱ ᱠᱟᱱᱟ ᱚ.᱓ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱠᱚᱨᱮᱡᱽ ᱛᱟᱦᱮᱸ ᱨᱮᱱᱟᱜ ᱥᱟᱶᱛᱮ ᱾ ᱥᱟᱫᱷᱟ ᱨᱮᱠᱷᱟ ᱠᱚ ᱒᱒ ᱡᱟᱱᱣᱟᱨ ᱠᱚᱠᱮ ᱢᱤᱫᱴᱟᱸ ᱮᱢ ᱠᱟᱛᱮ ᱢᱮᱱᱠᱷᱟᱱ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱨᱮᱭᱟᱜ ᱟᱹᱰᱤᱭᱟᱨ ᱛᱮᱭᱟᱜ ᱢᱚᱱ ᱛᱟᱦᱮᱸ ᱨᱮᱭᱟᱜ ᱛᱩᱨᱩᱭ ᱮᱢ ᱵᱚᱸ ᱠᱟᱱᱟ ᱾ ᱯᱮᱠᱮᱡᱤᱸᱜ ᱨᱮ ᱡᱚᱫᱤᱭᱟᱠ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱨ ᱠᱚ ᱚᱴ ᱞᱮᱠᱟᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱪᱷᱮ ᱯᱩᱨᱟᱹᱣᱚᱜ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟ ᱠᱚᱣᱟᱜ ᱠᱟᱱᱟ ᱾ ᱥᱚᱱᱟ ᱟᱨ ᱟᱨᱟᱜ ᱨᱚᱸ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱨᱟᱹᱥᱠᱟ ᱟᱨ ᱟᱥᱤᱨᱵᱟᱫ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟ ᱞᱟᱹᱜᱤᱫ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

The Zodiac ᱵᱩᱠ ᱢᱟᱨᱠ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Zodiac ᱵᱩᱠ ᱢᱟᱨᱠ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We redesigned the zodiac illustrations and made them into bookmarks, as if animals were walking inside the book. On the packaging, we use zodiac illustrations to form a circular pattern, which embodies the ecological of Chinese zodiac culture and symbolizes completeness. We also use the Chinese favorite colors: gold and red, symbolize joy and blessing.
Dimensions & Packaging: 303mm*155mm*35mm
Production Technology: The zodiac Bookmark is made of high-toughness stainless steel, electroplated with 18k gold in CNC engraving process.The finest precision can reach 0.3mm.
Design Challenge: The twelve animals are quiet different, like small mice , large cattle,horses and even fictional dragons. To design these animals with different morphological characteristics into a series and make the twelve be unified while keeping their characteristic is the biggest challenge . It has overcome with simplified lines and modern design techniques .
Inspiration: The zodiac, which comes from an ancient Chinese folk philosophy and has been used to this day, is made up of 12 different animals, each year represented by one animal in a 12-year cycle. The zodiac is also a simplified ecology of Chinese, twelve animals have very different personalities and live in harmony with each other.
Book, is the carrier of human knowledge, bookmark, is a small tool for reading, but also the embodiment of the reader's taste.
The illustration is full of Oriental style, let the Oriental wisdom accompany our reading time, but also let the zodiac culture more widely inherited, this is our original design intention.
Project Duration: It took about one year in Shenzhen China

Read the Press Release