Radoslav Dostal ᱨᱮᱱᱟᱜ The Zlin Region ᱵᱨᱸᱰ ᱟᱭᱮᱱᱛᱤᱴᱤ (Brand Identity) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
The Zlin Region ᱵᱨᱸᱰ ᱟᱭᱮᱱᱛᱤᱴᱤ (Brand Identity)
Radoslav Dostal ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Zlín Region
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#142959 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
The Zlin Region ᱵᱨᱸᱰ ᱟᱭᱮᱱᱛᱤᱴᱤ (Brand Identity) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱞᱤᱱ ᱨᱤᱡᱤᱭᱚᱱ ᱡᱚᱛᱚ ᱢᱤᱫ ᱵᱨᱸᱰ ᱟᱨ ᱫᱮᱠᱷᱟᱣ ᱟᱭᱮᱱᱛᱤᱴᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱮᱠ ᱨᱤᱯᱟᱵᱞᱤᱠ ᱨᱤᱭᱟᱜ ᱢᱤᱫ ᱨᱤᱡᱤᱭᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱭᱮᱱᱛᱤᱴᱤ ᱢᱤᱫ ᱪᱟᱨᱠᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱵᱮᱸᱜᱮᱫ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱪᱟᱨᱤ ᱠᱟᱴᱦᱚᱠᱚ ᱨᱤᱡᱤᱭᱚᱱ ᱨᱤᱭᱟᱜ ᱪᱟᱨᱤ ᱱᱟᱜᱟᱢ ᱤᱛᱤᱦᱟᱥ ᱨᱮᱭᱟᱜ ᱦᱟᱴ ᱠᱚ ᱫᱚ ᱚᱠᱟᱛᱚ ᱡᱟᱦᱟᱸ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱚᱱᱟ ᱦᱮᱡ ᱠᱟᱱᱟ ᱾ ᱪᱟᱨᱠᱚᱱᱟ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱜᱮᱨᱟᱣ ᱵᱚᱸᱫᱤ ᱟᱨ ᱮᱴᱚ ᱡᱚᱠᱮᱫ ᱟᱨ ᱦᱚᱱᱚ ᱚᱠᱟ ᱨᱮ ᱵᱚᱫᱚᱞ ᱦᱩᱭᱮᱫᱼᱟ ᱚᱱᱟ ᱫᱚ ᱴᱟᱸᱫᱨᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱨᱩᱯ ᱟᱨ ᱚᱞ ᱠᱚ ᱪᱟᱨᱠᱚᱱᱟ ᱨᱤᱭᱟᱜ ᱥᱤᱢᱟᱱᱟ ᱠᱚ ᱠᱟᱴᱟᱛᱮ ᱚᱰᱚᱠ ᱠᱚᱣᱟᱭ ᱚᱱᱟ ᱛᱟᱦᱮᱸ ᱮᱢ ᱠᱟᱛᱮᱭᱟ ᱾ ᱨᱚᱸᱜᱠᱚ ᱫᱚ ᱦᱮᱸᱫᱮ, ᱯᱩᱭᱞᱩ, ᱦᱟᱸᱰᱤ ᱚᱱᱚᱲᱚᱜ ᱟᱨ ᱦᱟᱹᱞᱠᱟ ᱚᱱᱚᱲᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱚᱲᱚᱜ ᱨᱚᱸᱜ ᱫᱚ ᱡᱞᱤᱱ ᱨᱤᱭᱟᱜ ᱯᱟᱨᱵᱚᱛ ᱨᱚᱸᱜ ᱠᱟᱛᱮ ᱡᱟᱹᱦᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱭᱮᱱᱛᱤᱴᱤ ᱫᱚ ᱨᱤᱡᱤᱭᱚᱱ ᱟᱨ ᱟᱭᱢᱟ ᱦᱚᱲ ᱠᱚ ᱨᱤᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱟᱨ ᱵᱮᱵᱚᱥᱟ ᱨᱮᱭᱟᱜ ᱡᱤᱣᱤ ᱡᱟᱹᱦᱟᱨ ᱠᱟᱛᱮᱭᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
The Zlin Region ᱵᱨᱸᱰ ᱟᱭᱮᱱᱛᱤᱴᱤ (Brand Identity) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Zlin Region ᱵᱨᱸᱰ ᱟᱭᱮᱱᱛᱤᱴᱤ (Brand Identity) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Digital
- ᱴᱮᱜ ᱠᱚ
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- ᱯᱨᱮᱨᱚᱱᱟ
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Photographer Julius Filip
Film maker Radim Vanous
ᱥᱯᱚᱱᱥᱚᱨᱰ
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