Mass Series Sumi Limited ᱯᱷᱟᱨᱱᱤᱪᱟᱨ ᱡᱟᱣᱨᱟ by Canuch Inc. is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱷᱟᱨᱱᱤᱪᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱷᱟᱨᱱᱤᱪᱟᱨ· 2023
Mass Series Sumi Limited ᱯᱷᱟᱨᱱᱤᱪᱟᱨ ᱡᱟᱣᱨᱟ
by Canuch Inc.
Client: Fil Studios
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱷᱟᱨᱱᱤᱪᱟᱨ Category
Verified Award Winner
Verify Award Status for #143174The Design
About Mass Series Sumi Limited ᱯᱷᱟᱨᱱᱤᱪᱟᱨ ᱡᱟᱣᱨᱟ
ᱢᱟᱥ ᱥᱤᱨᱤᱡᱽ ᱥᱩᱢᱤ ᱞᱤᱢᱤᱴᱮᱰ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱯᱷᱟᱨᱱᱤᱪᱟᱨ ᱡᱟᱣᱨᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱨᱮ ᱢᱤᱫᱴᱟᱝ ᱰᱟᱭᱱᱤᱝ ᱪᱮᱭᱟᱨ, ᱢᱤᱫᱴᱟᱝ ᱞᱟᱣᱸᱡᱽ ᱪᱮᱭᱟᱨ, ᱢᱤᱫᱴᱟᱝ ᱠᱚᱯᱷᱤ ᱴᱮᱵᱩᱞ, ᱵᱟᱨᱭᱟ ᱥᱴᱩᱞ ᱟᱨ ᱢᱤᱫᱴᱟᱝ ᱠᱚᱴ ᱦᱮᱸᱜᱟᱨ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥᱨᱮ ᱥᱴᱤᱞ ᱯᱷᱨᱮᱢ ᱥᱟᱶᱛᱮ ᱢᱟᱨᱮ ᱫᱟᱨᱮ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ ᱟᱨ ᱯᱩᱨᱟᱹᱣ ᱪᱮᱛᱟᱱ ᱠᱟᱴ ᱟᱠᱟᱱ ᱥᱤᱰᱟᱨ ᱠᱟᱴ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱥᱤᱰᱟᱨ ᱠᱟᱴ ᱫᱚ ᱢᱟᱨᱮ ᱨᱤᱛᱤ ᱛᱮ ᱞᱚᱞᱚ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱤᱭᱚᱱ ᱚᱠᱛᱚ ᱰᱷᱮᱨᱚᱜᱼᱟ ᱟᱨ ᱠᱟᱴ ᱨᱮᱱᱟᱜ ᱨᱮᱠᱷᱟ ᱠᱚ ᱥᱟᱯᱷᱟ ᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ, ᱟᱨ ᱚᱱᱟ ᱛᱮ ᱢᱤᱫᱴᱟᱝ ᱡᱷᱚᱞᱡᱷᱚᱞ ᱦᱮᱸᱫᱮ ᱪᱮᱛᱟᱱ ᱪᱷᱟᱸᱪ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ ᱡᱟᱦᱟᱸᱨᱮ ᱠᱚᱠᱚ ᱧᱮᱞᱟᱜ ᱛᱮᱠᱥᱪᱚᱨ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱦᱮᱸᱫᱮ ᱨᱚᱝ ᱫᱚ ᱱᱚᱭᱟᱠᱤ ᱥᱟᱶ ᱥᱟᱹᱜᱟᱹᱭ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱥᱚ ᱴᱚᱴᱷᱟ ᱨᱮᱱᱟᱜ ᱜᱷᱟᱸᱥ ᱴᱟᱸᱰᱤ ᱞᱚᱞᱚ, ᱡᱟᱦᱟᱸᱨᱮ ᱦᱚᱲ ᱟᱨ ᱫᱷᱟᱹᱨᱛᱤ ᱢᱤᱫ ᱛᱮᱫ ᱠᱚ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡᱽ ᱫᱚ ᱥᱮᱨᱢᱟ ᱨᱮ ᱒᱕ ᱜᱚᱴᱟᱝ ᱛᱮᱭᱟᱨ ᱨᱮ ᱴᱷᱤᱠᱱᱟᱹ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Mass Series Sumi Limited ᱯᱷᱟᱨᱱᱤᱪᱟᱨ ᱡᱟᱣᱨᱟ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mass Series Sumi Limited ᱯᱷᱟᱨᱱᱤᱪᱟᱨ ᱡᱟᱣᱨᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The series uses steel frame and generously planed-down cedar. What makes this series so special and profound is that the best part of old cedar trees is used and prepared by skilled woodcraft men. Clean-cut design with smoothly planed cedar and elegantly prepared steel frame urges you to touch and feel it.
- Dimensions & Packaging
- Dining chair W590mm x D670mm x SH420mm x AH610mm
Lounge chair W605mm x D680mm x SH365mm x AH510mm
900 Coffee table W900mm x D900mm x H450mm
Handle stool W380mm x H450mm
4Leg stool W380mm x D380mm x H450mm
Coat Hanger W450mm x D450mm x H1600mm - Tags
- Furniture, Kumamoto, FIL, FIL STUDIOS, MASS Series
- Production Technology
- Unique texture created by charred cedar
It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture. - Design Challenge
- Charred inky black represents the culture
Cedar is charred to gain glossiness and organic feature with defined grains. Charred colour reminds us of noyaki. It represents Aso history and beauty of harmonic lifestyle with nature.
Unique texture created by charred cedar
It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture. - Research
- Brand is based in Minami-Oguni, Kumamoto prefecture. Minami-Oguni is a town located to the north of Aso caldera which has an active volcano to this day. Aso caldera is internationally famous and about 50,000 people call it home. Rather than just making products, Brand came about with an ambition to protect and preserve the landscape and natural resources that communities cherished and harness it for future generations.
- Inspiration
- Sumi limited is designed to express the unique Aso experience, where people and nature coexist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki.
- Project Duration
- The project started in April 2019 in Kumamoto and finished in July 2020 in Tokyo Japan, and was exhibited in Designart Tokyo in 2020.
- Operation Flow
- Sumi limited is designed to express the unique Aso experience, where people and nature co-exist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki. This series is limited to 25 units sold annually. The number is based on the 25 Oguni cedar saplings which were granted in the Edo period to grow forests.
- Patents
- Copyrights belong to FIL, 2022.
- Team Members
- Strategic Planner:Genki Imamura
Project Manager:Kentaro Kanayama
Art director:Ryosuke Tomita
Public Relation:Masahiro Ryohara
Interior & Furniture design:Yosuke Kinoshita
Interior & Furniture design:Yusuke Noguchi
Digital Creative Director:Hiroki Noma
Creative Developer:Misato Daikuhara
Creative Developer:Kenta Toshikura
Photographer:Haruki Anami
Photographer:Kenichi Aikawa - Image Credits
- Main Image #1 Photographer:Kenichi Aikawa
Optional Image #1 Photographer:Kenichi Aikawa
Optional Image #2 Photographer:Kenichi Aikawa
Optional Image #3 Photographer:Kenichi Aikawa
Movie : Haruki Anami
Optional Image #4 Photographer:Kenichi Aikawa
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