Sig Studio ᱨᱮᱱᱟᱜ Haocailou ᱡᱚᱢᱟᱜ ᱚᱲᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2023
Haocailou ᱡᱚᱢᱟᱜ ᱚᱲᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
Sig Studio ᱞᱮᱠᱟᱛᱮ
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#143404 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Haocailou ᱡᱚᱢᱟᱜ ᱚᱲᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱦᱟᱣᱪᱟᱭᱞᱚᱣ ᱫᱚ ᱢᱤᱫ ᱡᱚᱢᱟᱜ ᱚᱲᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱥᱩᱱᱰᱮ ᱨᱮᱭᱟᱜ ᱞᱟᱠᱪᱟᱨ ᱩᱫᱩᱜᱼᱟ᱾ ᱥᱩᱱᱰᱮ ᱞᱟᱠᱪᱟᱨ ᱨᱮ, ᱦᱟᱣᱪᱟᱭ ᱨᱮᱭᱟᱜ ᱢᱮᱱᱮᱛ ᱫᱚ ᱱᱟᱯᱟᱭ ᱵᱷᱟᱜᱭᱚ, ᱨᱟᱥᱠᱟᱼᱯᱟᱨᱟᱵ ᱟᱨ ᱜᱟᱰᱟ ᱨᱚᱝ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱨᱮ ᱟᱭᱢᱟ ᱞᱟᱱᱴᱟᱨᱱ, ᱯᱩᱨᱩᱫᱷᱩᱞ ᱨᱚᱝ ᱟᱨ ᱛᱷᱚᱠᱼᱛᱷᱚᱠ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱛᱮ ᱢᱤᱫ ᱡᱤᱭᱚᱱ ᱦᱟᱶᱟ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱯᱷᱤᱱᱤᱠᱥ ᱪᱮᱬᱮ, ᱡᱟᱦᱟᱸ ᱱᱟᱯᱟᱭ ᱵᱷᱟᱜᱭᱚ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟ ᱟᱨ ᱥᱩᱱᱰᱮ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱧᱩᱛᱩᱢ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱢᱩᱬᱩᱛ ᱵᱤᱥᱚᱭ ᱠᱟᱱᱟ᱾ ᱥᱟᱥᱟᱝ ᱥᱤᱲᱤ, ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱦᱮᱸᱰᱨᱮᱞ ᱠᱚ ᱥᱟᱦᱨᱮ ᱰᱟᱸᱰᱟ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ, ᱢᱤᱫ ᱵᱟᱨ ᱥᱮᱫ ᱤᱫᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱟᱨᱼᱛᱷᱚᱠ ᱯᱷᱤᱱᱤᱠᱥ ᱞᱟᱣᱠᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱟᱨᱠᱤ ᱦᱚᱸ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾ ᱯᱮ ᱛᱷᱟᱠ ᱨᱮᱭᱟᱜ ᱱᱤᱡᱚᱨ ᱠᱚᱴᱷᱨᱤ ᱠᱚ ᱯᱩᱨᱩᱫᱷᱩᱞ ᱦᱟᱹᱠᱩ ᱞᱟᱱᱴᱟᱨᱱ ᱠᱚ ᱩᱨᱩᱢ ᱚᱪᱚᱭᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Haocailou ᱡᱚᱢᱟᱜ ᱚᱲᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Haocailou ᱡᱚᱢᱟᱜ ᱚᱲᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- How to highlight Shunde culture and attract young people is the difficulty.
In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.
Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The project area is 542sqm.
- ᱴᱮᱜ ᱠᱚ
- Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.
The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way. - ᱯᱨᱮᱨᱚᱱᱟ
- A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.
We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.
Innovations on construction technology, dining experience and floor plan as well. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project located in Fengshengli SH started in July 2021 and finished in December 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to SIG Studio,2021.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021
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