Yanming Chen ᱨᱮᱱᱟᱜ Scaling Inc ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Scaling Inc ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Yanming Chen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Scaling Inc
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#143781 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Scaling Inc ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱠᱮᱞᱤᱝ ᱤᱝᱠ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱰᱤᱭᱟ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱱ ᱵᱟᱹᱲᱟᱭᱠᱟᱱ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱠᱟᱱᱟ᱾ ᱞᱚᱜᱚ ᱫᱚ ᱢᱚᱬᱮ ᱦᱮᱠᱥᱟᱜᱚᱱ ᱨᱩᱯ ᱠᱷᱚᱱ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱢᱤᱫ ᱢᱮᱴᱨᱤᱠᱥ ᱞᱮᱴᱤᱥ ᱠᱟᱱᱟ᱾ ᱟᱨᱤᱡᱽ ᱦᱮᱠᱥᱟᱜᱚᱱ ᱫᱚ ᱠᱚᱢᱯᱟᱱᱤ ᱠᱚ ᱨᱮᱯᱨᱮᱡᱮᱱᱴ ᱮᱫᱟ, ᱟᱨ ᱞᱮᱴᱤᱥ ᱨᱮ ᱦᱟᱭᱞᱟᱭᱤᱴ ᱟᱠᱟᱱᱟ᱾ ᱟᱭᱨᱮᱜᱩᱞᱟᱨ ᱦᱮᱠᱥᱟᱜᱚᱱ ᱠᱚ ᱪᱮᱫ ᱞᱟᱹᱜᱤᱫ ᱪᱤᱦ ᱫᱚ ᱜᱤᱭᱟᱨ-ᱠᱚᱢ ᱟᱨ ᱢᱟᱩᱸ-ᱠᱚᱢ ᱡᱟᱹᱯᱤ ᱠᱚᱪᱚᱜ ᱮᱢᱟᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱮᱴ ᱥᱮᱴ, ᱯᱚᱥᱴᱚᱨ, ᱣᱚᱞᱯᱮᱯᱚᱨ ᱟᱨ ᱵᱮᱜ ᱠᱚ ᱨᱮ, ᱟᱨ ᱚᱱᱞᱟᱭᱤᱱ ᱟᱨ ᱚᱯᱷᱞᱟᱭᱤᱱ ᱵᱟᱨ ᱴᱟᱭᱯ ᱠᱟᱢᱯᱮᱱ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱹᱢᱤ ᱮᱭᱟᱜᱼᱟ᱾ ᱯᱷᱚᱠᱚᱥ ᱜᱨᱩᱯ ᱤᱱᱴᱚᱨᱣᱤᱭᱩ ᱟᱨ ᱢᱟᱨᱟᱝ-ᱴᱷᱟᱹᱨ ᱥᱚᱨᱣᱮ ᱠᱚ ᱛᱟᱭᱚᱢ ᱛᱮ ᱡᱤᱣᱤᱛ-ᱡᱟᱹᱯᱤ ᱚᱱᱚᱲ ᱟᱨ ᱦᱟᱹᱞᱚᱜ ᱡᱟᱱᱚᱢᱮᱴᱨᱤᱠ ᱰᱤᱡᱟᱭᱱ ᱠᱚ ᱮᱛᱦᱚᱵ ᱟᱠᱟᱱᱟ᱾ ᱮᱴᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱮᱯᱷᱤᱥᱤᱭᱮᱱᱥᱤ, ᱟᱰᱟᱯᱴᱮᱵᱤᱞᱤᱴᱤ ᱟᱨ ᱵᱟᱲᱛᱤ ᱠᱚ ᱠᱩᱺᱡᱩᱲ ᱮᱫᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Scaling Inc ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Scaling Inc ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
- ᱴᱮᱜ ᱠᱚ
- Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Photoshop, Illustration, and Digital Design
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
- ᱯᱨᱮᱨᱚᱱᱟ
- The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project starts on June 1st, 2022, in the United States of America
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Yanming Chen
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
