Tongming Vision Correction ᱞᱚᱜᱚ by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Tongming Vision Correction ᱞᱚᱜᱚ
by Kuaiyu Tang
Client: Shanghai Tongming Vision Correction Center
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #144198The Design
About Tongming Vision Correction ᱞᱚᱜᱚ
Tongming Vision Correction ᱫᱚ ᱡᱩᱣᱟᱹᱱ ᱦᱚᱲ ᱟᱨ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱮᱫ ᱧᱮᱞ ᱥᱟᱯᱲᱟᱣ ᱴᱷᱟᱶ (vision correction center) ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱞᱚᱜᱚ ᱠᱟᱱᱟ᱾ Tongming ᱧᱩᱛᱩᱢ ᱨᱮᱭᱟᱜ ᱢᱮᱱᱮᱛ ᱫᱚ ᱢᱮᱫ ᱠᱩᱴᱤ (pupil) ᱟᱨ ᱢᱟᱨᱥᱟᱞ, ᱚᱱᱟᱛᱮ ᱢᱮᱫ ᱠᱩᱴᱤ ᱫᱚ ᱢᱩᱬᱩᱛ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨᱟᱜ ᱠᱟᱱᱟ᱾ ᱯᱮᱭᱟ ᱢᱮᱫ ᱠᱩᱴᱤ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱨᱮ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱢᱟᱛᱨᱟ ᱨᱮᱭᱟᱜ ᱯᱚᱨᱤᱥᱠᱟᱨ ᱢᱮᱱᱟᱜᱼᱟ, ᱢᱤᱫ ᱞᱟᱭᱱ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱷᱩᱸᱫᱽᱞᱟ ᱠᱷᱚᱱ ᱯᱚᱨᱤᱥᱠᱟᱨ ᱫᱷᱟᱹᱵᱤᱡ ᱥᱟᱯᱲᱟᱣ ᱦᱚᱨᱟ ᱮ ᱩᱫᱩᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱞᱚᱜᱚ ᱫᱚ ᱵᱤᱡᱱᱮᱥ ᱠᱟᱰ, ᱱᱚᱴᱯᱮᱰ ᱟᱨ ᱯᱚᱥᱴᱚᱨ ᱠᱚ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱟᱜ ᱠᱟᱱᱟ᱾ ᱵᱤᱡᱱᱮᱥ ᱠᱟᱰ ᱟᱨ ᱠᱮᱡᱩᱣᱟᱞ ᱥᱮᱴ ᱫᱚ ᱵᱤᱥᱮᱥ ᱠᱟᱜᱚᱡ ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱯᱚᱥᱴᱚᱨ ᱠᱚ ᱨᱮ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱮᱵᱷᱟᱨᱟᱜ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Tongming Vision Correction ᱞᱚᱜᱚ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tongming Vision Correction ᱞᱚᱜᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
- Dimensions & Packaging
- Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
- Tags
- Logo design, business card design, memo design, poster design, website design, etc
- Production Technology
- The business card and the casual set are special paper, and the poster uses outdoor photo materials.
- Design Challenge
- To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
- Research
- The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
- Inspiration
- Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. - Project Duration
- The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
- Operation Flow
- The project took half a month to complete.
- Team Members
- Kuaiyu Tang
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