Digital Human ᱞᱟᱭᱤᱵᱽ ᱵᱽᱨᱚᱰᱠᱟᱥᱴᱤᱝ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱢᱚᱵᱟᱭᱤᱞ Competition Category.
ᱨᱩᱯᱟᱢᱚᱵᱟᱭᱤᱞ· 2023
Digital Human ᱞᱟᱭᱤᱵᱽ ᱵᱽᱨᱚᱰᱠᱟᱥᱴᱤᱝ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ
by Baidu Online Network Technology Beijing
Client: Baidu Online Network Technology. Beijing
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱢᱚᱵᱟᱭᱤᱞ Category
Verified Award Winner
Verify Award Status for #146899The Design
About Digital Human ᱞᱟᱭᱤᱵᱽ ᱵᱽᱨᱚᱰᱠᱟᱥᱴᱤᱝ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ
ᱰᱤᱡᱤᱴᱟᱞ ᱦᱩᱢᱟᱱ ᱫᱚ ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ (AI) ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱞᱟᱭᱤᱵᱽ ᱵᱽᱨᱚᱰᱠᱟᱥᱴᱤᱝ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱫᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱦᱩᱢᱟᱱ ᱛᱮᱭᱟᱨ, ᱞᱟᱭᱤᱵᱽ ᱨᱩᱢ ᱵᱮᱱᱟᱣ ᱟᱨ ᱦᱚᱲ-ᱠᱚᱢᱯᱭᱩᱴᱚᱨ ᱜᱟᱞᱢᱟᱨᱟᱣ ᱨᱮ ᱜᱚᱲᱚᱭᱟ᱾ AI ᱮᱸᱠᱚᱨ ᱠᱚ ᱢᱤᱫ ᱢᱟᱦᱟᱸ ᱨᱮ ᱢᱤᱫ ᱦᱤᱥᱤ ᱯᱩᱱ ᱴᱟᱲᱟᱝ ᱡᱚᱛᱚ ᱚᱠᱛᱚ ᱵᱽᱨᱚᱰᱠᱟᱥᱴ ᱠᱚ ᱠᱚᱨᱟᱣᱟ, ᱚᱱᱟᱛᱮ ᱡᱟᱭᱜᱟ ᱨᱮ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱟᱨ ᱥᱟᱹᱨᱤ ᱮᱥᱴᱩᱰᱤᱭᱚ ᱨᱮᱱᱟᱜ ᱞᱟᱹᱠᱛᱤ ᱵᱟᱹᱱᱩᱜᱼᱟ᱾ ᱡᱟᱦᱟᱸᱱᱟᱜ ᱮᱸᱠᱚᱨ ᱨᱮᱱᱟᱜ ᱪᱩᱯᱟᱹᱫ ᱫᱚ ᱵᱽᱨᱟᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱵᱚᱫᱚᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱵᱷᱟᱨᱪᱩᱭᱟᱞ ᱫᱨᱤᱥᱭᱚ ᱛᱮ ᱵᱮᱱᱟᱣ ᱠᱷᱚᱨᱪᱟ ᱠᱚᱢᱚᱜᱼᱟ ᱟᱨ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱜᱩᱱ ᱟᱨ ᱵᱽᱨᱟᱱᱰ ᱵᱤᱪᱟᱹᱨ ᱠᱚ ᱩᱫᱩᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱞᱟᱹᱠᱛᱤ ᱫᱚ ᱞᱟᱭᱤᱵᱽ ᱵᱽᱨᱚᱰᱠᱟᱥᱴᱤᱝ ᱨᱮᱱᱟᱜ ᱠᱷᱚᱨᱪᱟ ᱟᱨ ᱦᱟᱢᱟᱞ ᱠᱚᱢ ᱦᱚᱪᱚ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Digital Human ᱞᱟᱭᱤᱵᱽ ᱵᱽᱨᱚᱰᱠᱟᱥᱴᱤᱝ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Digital Human ᱞᱟᱭᱤᱵᱽ ᱵᱽᱨᱚᱰᱠᱟᱥᱴᱤᱝ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
- Tags
- Live broadcast platform, AI anchors, Automatic live
- Production Technology
- Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
- Design Challenge
- Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
- Research
- With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
- Inspiration
- The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
- Project Duration
- Live on Baidu App in December 2022
- Operation Flow
- According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.
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