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White Friday White Friday ᱠᱟᱶᱟᱱ ᱢᱮᱲᱦᱟ ᱱᱚᱦᱚᱨ by Sara Alzahrani

White Friday White Friday ᱠᱟᱶᱟᱱ ᱢᱮᱲᱦᱟ ᱱᱚᱦᱚᱨ by Sara Alzahrani is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱤᱜᱭᱟᱯᱚᱱ Competition Category.


ᱞᱚᱦᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2023

White Friday White Friday ᱠᱟᱶᱟᱱ ᱢᱮᱲᱦᱟ ᱱᱚᱦᱚᱨ

by Sara Alzahrani

Client: White Friday Project

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱤᱜᱭᱟᱯᱚᱱ Category

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The Design

About White Friday White Friday ᱠᱟᱶᱟᱱ ᱢᱮᱲᱦᱟ ᱱᱚᱦᱚᱨ

ᱥᱮᱨᱢᱟ ᱠᱟᱶᱟᱱ ᱢᱮᱲᱦᱟ ᱫᱚ ᱢᱤᱫ ᱢᱚᱲᱮ ᱫᱤᱱ ᱠᱟᱶᱟᱱ ᱚᱛ ᱢᱟᱪᱟᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱩᱬᱩᱛ ᱪᱤᱛᱟᱹᱨ ᱠᱟᱱᱟᱭ ᱟᱨ ᱱᱚᱶᱟ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱢᱮᱲᱦᱟ ᱱᱚᱦᱚᱨ ᱨᱮᱭᱟᱜ ᱠᱚ ᱞᱮᱠᱟ ᱛᱮ ᱡᱟᱦᱟᱸ ᱚᱛ ᱢᱟᱪᱟᱱ ᱠᱚᱨᱮ ᱪᱤᱠᱤ ᱫᱟᱱ ᱠᱚ ᱴᱷᱮᱱ ᱴᱷᱮᱱ ᱛᱮ ᱡᱚᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱚᱠᱟ ᱚᱠᱟ ᱫᱟᱱ ᱠᱚᱨᱮᱭᱟᱜ ᱢᱟᱴ ᱟᱨ ᱨᱩᱠᱷ ᱵᱟᱲᱟᱭ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱚᱰᱚᱠ ᱦᱩᱭ ᱟᱠᱟᱱ ᱨᱚᱲ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱟᱨᱜᱟ ᱚᱪᱚᱜᱚᱡ ᱠᱚᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱢᱚᱰᱮᱞ ᱫᱟᱱ ᱠᱚᱨᱮᱭᱟᱜ ᱴᱮᱴ ᱥᱟᱶᱛᱮ, ᱢᱤᱫ ᱢᱟᱨᱟᱝ ᱫᱟᱱ ᱠᱚᱨᱮ ᱪᱮᱛᱟᱱ ᱠᱟᱛᱮ ᱛᱷᱚᱠᱟ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱦᱚᱸᱲ ᱠᱚ ᱥᱟᱶᱛᱮ ᱥᱚᱴ ᱮᱨᱟᱜ ᱡᱚᱲᱟᱣ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱦᱚᱪᱚᱭᱟ ᱾ ᱫᱟᱱ ᱠᱚ ᱫᱚ ᱮᱢ ᱮᱢ ᱟᱨ ᱢᱟᱱ ᱠᱟᱛᱮ ᱮᱢ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱚᱛ ᱢᱟᱪᱟᱱ ᱫᱚ ᱠᱟᱶᱟᱱ ᱨᱮᱭᱟᱜ ᱟᱲᱟᱝ ᱠᱚᱨᱮ ᱟᱹᱰᱤ ᱡᱚᱛᱚᱱ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱴᱷᱮᱠᱟ ᱠᱚ ᱴᱷᱮᱱ ᱛᱮ ᱜᱚᱲᱚ ᱠᱟᱛᱮ ᱠᱚ ᱥᱟᱦᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱴᱟᱨᱜᱮᱴ ᱠᱟᱱᱟ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

White Friday White Friday ᱠᱟᱶᱟᱱ ᱢᱮᱲᱦᱟ ᱱᱚᱦᱚᱨ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ White Friday White Friday ᱠᱟᱶᱟᱱ ᱢᱮᱲᱦᱟ ᱱᱚᱦᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
main key visual is designed for white friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes & shapes to give the surprises feeling. A model from the target group age centred in big gift box to be relevant & connected
Inspiration
the inspiration came from the purpose of our company which is adding beats to peoples lives everyday. the shopping season during black fridays is the time when people wants to buy all there needs with good prices. giving people best prices on everyday needs as hair/skin devices and products help them to stock up for couple of months. the design gift boxes were best to present the giving concept and send the message directly from the visual. As gift boxes means appreciation, giving and surprises.

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