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Wonderland Fruit ᱯᱮᱠᱮᱡᱤᱝ ᱪᱤᱛᱟᱨ by Chia-Liang Lin

Wonderland Fruit ᱯᱮᱠᱮᱡᱤᱝ ᱪᱤᱛᱟᱨ by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023

Wonderland Fruit ᱯᱮᱠᱮᱡᱤᱝ ᱪᱤᱛᱟᱨ

by Chia-Liang Lin

Client: Huzhou University

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category

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Colors

The Design

About Wonderland Fruit ᱯᱮᱠᱮᱡᱤᱝ ᱪᱤᱛᱟᱨ

ᱣᱚᱸᱰᱚᱨᱞᱮᱸᱰ ᱡᱚᱛᱚ ᱠᱟᱱᱟ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱪᱤᱛᱟᱨ ᱨᱮᱭᱟᱜ ᱞᱟᱴᱟᱨ ᱡᱟᱦᱟᱸ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱨ ᱠᱚ ᱨᱮ ᱴᱨᱮᱰᱤᱥᱚᱱᱟᱞ ᱪᱟᱭᱱᱤᱡ ᱠᱞᱟ ᱨᱮᱭᱟᱜ ᱮᱴᱮᱢᱮᱱᱴ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱠᱟᱱᱟ ᱴᱚᱸᱨ ᱯᱟᱨᱚᱢ ᱫᱚ, ᱠᱤᱡᱤ ᱟᱨ ᱩᱛᱩ ᱚᱠᱚᱴᱚ ᱢᱮᱭᱟᱨ, ᱡᱟᱦᱟᱸ ᱚᱱᱟ ᱢᱤᱫ ᱚᱱᱨᱭᱟᱠ ᱡᱟᱦᱟᱸ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱫᱟᱲᱮᱭᱟᱜ ᱡᱟᱦᱟᱸ ᱠᱚ ᱮᱢ ᱦᱚᱪᱚᱭᱟ ᱾ ᱨᱚᱝ ᱴᱚᱱ ᱫᱚ ᱡᱟᱛᱚ ᱡᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱠᱷᱚᱱ ᱛᱮ ᱵᱮᱦᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱛᱮ ᱪᱤᱛᱟᱨ ᱟᱨ ᱯᱨᱚᱰᱚᱠᱴ ᱞᱟᱦᱟ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱛᱮ ᱟᱨ ᱥᱴᱟᱭᱤᱞ ᱠᱟᱛᱮ ᱢᱤᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱞᱚᱡᱚ ᱨᱚᱝ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱴᱨᱮᱰᱤᱥᱚᱱᱟᱞ ᱟᱨ ᱟᱰᱤᱵᱟᱥᱤᱭᱟ ᱫᱮᱠᱷᱟᱣ ᱥᱴᱟᱭᱤᱞ ᱠᱚ ᱡᱩᱲᱟᱶ ᱞᱟᱹᱜᱤᱫ ᱾ ᱱᱚᱶᱟ ᱡᱚᱛᱚ ᱫᱚ ᱮᱰᱚᱵᱤ ᱯᱷᱚᱴᱚᱥᱚᱯ ᱟᱨ ᱤᱞᱩᱥᱴᱨᱮᱴᱚᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱠᱟᱛ ᱥᱤᱴ ᱫᱚ ᱒᱙᱗ ᱵᱟᱭ ᱔᱒᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱡᱚᱠᱷᱟ ᱠᱟᱱᱟ ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Wonderland Fruit ᱯᱮᱠᱮᱡᱤᱝ ᱪᱤᱛᱟᱨ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Wonderland Fruit ᱯᱮᱠᱮᱡᱤᱝ ᱪᱤᱛᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging
Width: 297mm x Height: 420mm x Weight: 200gm
Tags
Wonderland, Fruit, Wonderland Friut
Production Technology
Adobe Photoshop and Illustrator
Design Challenge
The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research
Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration
The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration
This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow
This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Patents
Copyright©2022 CHIA-LIANG LIN. All rights reserved.
Image Credits
Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU

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