KK-Park ᱪᱤᱱᱦᱟᱹ ᱵᱮᱵᱚᱥᱛᱟ by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
KK-Park ᱪᱤᱱᱦᱟᱹ ᱵᱮᱵᱚᱥᱛᱟ
by Yi Zhang
Client: Value Design and Consulting (Shenzhen) Co., Ltd.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
- 41,513
- Verified Award Winner
- Verify Award Status for #147431
The Design
About KK-Park ᱪᱤᱱᱦᱟᱹ ᱵᱮᱵᱚᱥᱛᱟ
KK-Park ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱭᱟᱱᱪᱮᱝ ᱴᱟᱶᱱ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱞᱟᱠᱪᱟᱨ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹ ᱴᱚᱴᱷᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱵᱮᱵᱚᱥᱛᱟ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱡᱟᱭᱜᱟ, ᱢᱟᱲᱟᱝ ᱨᱮ ᱮᱱᱮᱡ ᱡᱟᱭᱜᱟ ᱛᱟᱦᱮᱸᱠᱟᱱᱟ, ᱪᱤᱱ ᱟᱨ ᱠᱚᱧᱮ ᱠᱚᱨᱤᱭᱟ ᱛᱟᱞᱟᱨᱮ ᱞᱟᱠᱪᱟᱨ ᱚᱰᱚᱠ-ᱵᱚᱞᱚᱱ ᱡᱟᱭᱜᱟ ᱞᱮᱠᱟᱛᱮ ᱱᱟᱶᱟ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱠᱚᱨᱤᱭᱟ ᱨᱮᱱᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱱᱟᱶᱟ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱠᱚᱨᱤᱭᱟ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱮ ᱯᱚᱥᱟᱠ ᱨᱮᱱᱟᱜ ᱯᱷᱤᱛᱟᱹ, ᱳᱵᱟᱝᱥᱮᱠ ᱧᱩᱛᱩᱢᱟᱱ ᱢᱟᱨᱮ ᱨᱚᱝ ᱵᱮᱵᱚᱥᱛᱟ ᱟᱨ ᱠᱚᱨᱤᱭᱟ ᱚᱱᱚᱞ ᱦᱚᱨᱚᱯ ᱨᱮᱱᱟᱜ ᱜᱟᱨ ᱠᱚ ᱢᱮᱥᱟ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱰᱚᱨᱟ ᱞᱮᱠᱟᱱ ᱦᱚᱨ ᱯᱟᱧᱡᱟ ᱠᱟᱛᱮ ᱛᱤᱸᱜᱩ ᱟᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱵᱚᱞᱚᱱ ᱫᱩᱣᱟᱹᱨ ᱥᱩᱨ ᱨᱮ ᱩᱥᱩᱞ ᱦᱚᱨ ᱩᱫᱩᱜ ᱪᱤᱱᱦᱟᱹ ᱛᱤᱸᱜᱩ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱦᱤᱲᱤᱧ ᱠᱚ ᱦᱚᱨ ᱩᱫᱩᱜ ᱟᱠᱚᱣᱟ᱾ ᱵᱚᱰ ᱠᱚ ᱫᱚ ᱞᱮᱴᱠᱟ ᱟᱠᱟᱱ ᱥᱴᱮᱱᱞᱮᱥ ᱤᱥᱴᱤᱞ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ, ᱢᱟᱲᱟᱝ ᱨᱮᱜᱮ ᱵᱮᱱᱟᱣ ᱠᱟᱛᱮ ᱡᱟᱭᱜᱟ ᱨᱮᱜᱮ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
KK-Park ᱪᱤᱱᱦᱟᱹ ᱵᱮᱵᱚᱥᱛᱟ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ KK-Park ᱪᱤᱱᱦᱟᱹ ᱵᱮᱵᱚᱥᱛᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
- Dimensions & Packaging
- 2200mm x 500mm x 665mm/5mm thick stainless steel bending
- Tags
- Signage, Commercial Street, public space, redevelopment, Culture
- Production Technology
- The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
- Design Challenge
- The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
- Research
- The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
- Inspiration
- Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges. - Project Duration
- Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China - Operation Flow
- Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
- Team Members
- Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer) - Image Credits
- Updesign
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