Promotion ᱡᱚᱢᱚᱜ ᱠᱩᱨᱥᱤ ᱥᱚᱴᱟᱝ by Beijing Yeak Tech Co. Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱷᱟᱨᱱᱤᱪᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱷᱟᱨᱱᱤᱪᱟᱨ· 2023
Promotion ᱡᱚᱢᱚᱜ ᱠᱩᱨᱥᱤ ᱥᱚᱴᱟᱝ
Client: Beijing Yeak Tech Co. Ltd.
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱷᱟᱨᱱᱤᱪᱟᱨ Category
Verified Award Winner
Verify Award Status for #147841The Design
About Promotion ᱡᱚᱢᱚᱜ ᱠᱩᱨᱥᱤ ᱥᱚᱴᱟᱝ
ᱯᱨᱚᱢᱚᱥᱚᱱ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱡᱚᱢᱚᱜ ᱠᱩᱨᱥᱤ ᱥᱚᱴᱟᱝ ᱡᱟᱦᱟᱸ ᱩᱛᱛᱟᱨ ᱟᱢᱮᱨᱤᱠᱟ ᱨᱮᱱᱟᱜ ᱠᱟᱞᱟ ᱣᱟᱞᱱᱟᱴ ᱫᱟᱨᱮᱭᱟᱜ ᱠᱟᱴᱮᱫ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱮᱸᱰ ᱜᱨᱮᱱ (end grain), ᱡᱟᱦᱟᱸ ᱫᱟᱨᱮ ᱨᱮᱱᱟᱜ ᱵᱟᱸᱲᱛᱤ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱛᱮ ᱧᱩᱛᱩᱢ ᱠᱟᱱᱟ, ᱟᱨ ᱮᱦᱚᱵ ᱞᱮᱱᱟ ᱛᱮ ᱧᱟᱢ ᱠᱟᱱᱟ ᱾ ᱛᱤᱸᱜᱩ ᱮᱸᱰ ᱜᱨᱮᱱ ᱪᱚᱠᱚ ᱠᱚ ᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱮᱥᱵᱚᱰ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱦᱟᱡᱟᱣ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱠᱩᱥᱤᱭᱟᱜ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱚᱨᱴᱤᱡ ᱟᱨ ᱴᱮᱱᱚᱱ ᱠᱟᱴᱟᱢᱚ ᱛᱮ ᱚᱠᱟ ᱠᱟᱲᱴᱟ ᱨᱮ ᱡᱟᱛᱟᱜ ᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ, ᱟᱨ ᱨᱚᱲ ᱨᱮᱭᱟᱜ ᱟᱠᱟᱨ ᱦᱚᱸ ᱟᱹᱰᱤ ᱥᱚᱸᱜᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱨᱮ ᱥᱤᱮᱱᱥᱤ (CNC) ᱮᱸᱜᱨᱮᱵᱷᱤᱝ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱮᱦᱚᱵ ᱨᱮ ᱫᱟᱨᱮ ᱣᱟᱠᱥ ᱛᱮᱞ ᱛᱮ ᱯᱷᱤᱱᱤᱥ ᱠᱟᱛᱮ ᱟᱠᱟᱱᱟ ᱾ ᱚᱠᱟ ᱚᱠᱟ ᱠᱟᱲᱴᱟ ᱠᱷᱚᱱ ᱠᱟᱴ ᱠᱟᱱ ᱫᱟᱜ ᱠᱚ ᱫᱚ ᱫᱩᱠᱩ ᱪᱟᱸᱰᱚ ᱟᱨ ᱩᱡᱟᱹᱲ ᱨᱮᱭᱟᱜ ᱟᱠᱟᱨ ᱦᱩᱭᱩᱜ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱩᱨᱥᱤ ᱦᱚᱴᱟᱞ, ᱚᱲᱟᱜ ᱟᱨ ᱞᱟᱩᱸᱡ (lounge) ᱠᱚ ᱨᱮ ᱵᱮᱥ ᱡᱟᱛᱟᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Promotion ᱡᱚᱢᱚᱜ ᱠᱩᱨᱥᱤ ᱥᱚᱴᱟᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Promotion ᱡᱚᱢᱚᱜ ᱠᱩᱨᱥᱤ ᱥᱚᱴᱟᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With unique material structure, this promotion dining chair features light& shade effect and a sense of order, offering users with artistic dining space. Unique touch of different wood end grain combined with different textures forms a distinctive visual effect. The exclusive mortise and tenon structure of the product ensure its stability.
- Dimensions & Packaging
- 415mm*490mm*765mm
- Tags
- Chair, furniture, ergonomics, North American black walnut, minimalism
- Production Technology
- CNC engraving technique
North American Black Walnut: FAS grade wood from two farms, Midwest Walnut and Hawkeye
Coating: use only OSMO wood wax oil with multiple coating - Design Challenge
- The challenge is to keep the whole structure stable with a simple shape. To make it, the product has a customized mortise and tenon structure to keep the structure stable and add some decors to details. Sections with different angles present various light and shadow effects, presenting a profound feeling and soft reflective effect.
- Research
- If its end grain seat is compared to a chess board, this simple chair can be seen as a pawn with no dramatic shape. But even a pawn, as long as he keeps going, can become a bishop, a knight, a castle, or even a queen when he reaches the end line, which is called Promotion.
- Inspiration
- The product is inspired by the end grain (tree ring) of wood with unique touch and texture, unlike the section of conventional wood furniture. This Promotion chair is made of small end grain squares putting together in order with the customized mortise and tenon structure presenting the aesthetic feeling of chessboard, standing out from conventional wood furniture.
- Project Duration
- The project was launched in Beijing in June 2019, completed in Henan in June 2022 and exhibited in Beijing's Caochangdi Art District in November 2022
- Operation Flow
- Simple chair, perfect for restaurants, homes, lounges, also a piece of art.
- Team Members
- Liu Zulong
Nie Xiaozi
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