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Setoff ᱥᱚᱨᱩᱢ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Chang Ming Hu

Setoff ᱥᱚᱨᱩᱢ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2023

Setoff ᱥᱚᱨᱩᱢ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

by Chang Ming Hu

Client: AJA Architects Associates

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category

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The Design

About Setoff ᱥᱚᱨᱩᱢ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

ᱥᱮᱴᱚᱯᱷ ᱫᱚ ᱛᱟᱭᱯᱮᱭ ᱛᱟᱞᱟ ᱴᱚᱴᱷᱟ ᱨᱮ ᱢᱮᱱᱟᱜ ᱵᱷᱟᱸᱰᱤ ᱠᱩᱥᱤᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱢᱤᱫ ᱡᱚᱲᱟᱣ ᱫᱮᱠᱷᱟᱣ ᱟᱨ ᱟᱹᱠᱷᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱫᱚᱠᱟᱱ ᱫᱚ ᱯᱮ ᱢᱟᱦᱟᱞᱟ ᱨᱮ ᱒᱔᱐ ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱮᱱᱟᱜ-ᱟ᱾ ᱯᱩᱭᱞᱩ ᱟᱨ ᱫᱚᱥᱟᱨ ᱢᱟᱦᱟᱞᱟ ᱨᱮ ᱵᱟᱨᱭᱟ ᱵᱟᱨᱭᱟ ᱫᱮᱠᱷᱟᱣ ᱴᱚᱴᱷᱟ ᱢᱮᱱᱟᱜ-ᱟ, ᱟᱨ ᱛᱮᱥᱟᱨ ᱢᱟᱦᱟᱞᱟ ᱨᱮ ᱢᱤᱫ ᱫᱮᱠᱷᱟᱣ ᱴᱚᱴᱷᱟ ᱟᱨ ᱢᱤᱫ ᱚᱯᱷᱤᱥ ᱢᱮᱱᱟᱜ-ᱟ᱾ ᱪᱷᱟᱫ, ᱚᱲᱟᱜ ᱛᱟᱞᱟ ᱟᱨ ᱠᱟᱸᱛᱷ ᱠᱚ ᱨᱮ ᱥᱟᱶᱛᱟ ᱡᱤᱱᱤᱥ ᱟᱨ ᱠᱚᱢ ᱨᱚᱝ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱡᱤᱱᱤᱥ ᱠᱚ ᱜᱮ ᱢᱩᱬᱩᱛ ᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱠᱚᱣᱟ᱾ ᱢᱤᱫ ᱠᱩᱦᱲᱟ ᱦᱮᱸᱫᱮ ᱵᱨᱟᱸᱰ ᱠᱟᱸᱛᱷ ᱨᱮ ᱚᱲᱟᱜ ᱵᱮᱱᱟᱣ ᱡᱤᱱᱤᱥ ᱟᱨ ᱦᱟᱨᱰᱣᱮᱨ ᱱᱟᱢᱩᱱᱟ ᱠᱚ ᱢᱤᱫ ᱛᱷᱟᱨ ᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱢᱟᱨᱥᱟᱞ ᱯᱟᱴᱴᱤ ᱠᱚ ᱪᱷᱟᱫ ᱟᱨ ᱠᱟᱸᱛᱷ ᱠᱚ ᱡᱚᱲᱟᱣ ᱠᱟᱛᱮ ᱡᱟᱭᱜᱟ ᱠᱚ ᱞᱟᱴᱷᱟ ᱮᱫᱟ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Setoff ᱥᱚᱨᱩᱢ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Setoff ᱥᱚᱨᱩᱢ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
Dimensions & Packaging
This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
Tags
Interior, Taiwan, Exhibition, Taipei, Commercial
Production Technology
The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.

Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.

The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.

The ceiling design is the representation highlighting the design details.
Design Challenge
The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
Research
Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
Inspiration
The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Project Duration
The project started in October 2021 and finished in May 2022 in Taipei.
Operation Flow
The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
Team Members
Chang Ming Hu

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