Oil Street Art Space Visual Identity by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Oil Street Art Space Visual Identity
by Kimhung Choi and Thomas Siu
Client: Kimhung Design
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #148151The Design
About Oil Street Art Space Visual Identity
ᱚᱭ ᱦᱚᱸ ᱞᱮᱠᱟ ᱯᱟᱭᱞᱟ ᱡᱚᱠᱷᱟᱸᱭ ᱦᱚᱸᱭ ᱟ ᱚᱭᱞ ᱥᱴᱨᱤᱴ ᱟᱨᱴ ᱥᱯᱮᱥ, ᱠᱚ ᱜᱮ ᱦᱚᱸᱜ ᱠᱟᱱᱟ ᱦᱚᱸᱜ ᱠᱚᱸ ᱦᱚᱸᱜ ᱞᱮᱠᱟᱱ ᱦᱚᱸᱜ ᱠᱟᱱᱟ ᱟᱨ ᱢᱟᱨᱟᱝ ᱦᱚᱸᱜ ᱠᱟᱱᱟ ᱦᱚᱸᱜ ᱦᱟᱸᱜ ᱠᱚᱸ ᱟ᱾ ᱚᱱᱟ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱤᱫ ᱭᱟᱴ ᱠᱞᱟᱵ ᱨᱮᱭᱟᱜ ᱢᱟᱲᱟᱝ ᱠᱞᱟᱵᱦᱟᱩᱥ ᱛᱟᱦᱮᱸᱱ ᱟ, ᱟᱨ ᱚᱱᱟᱨᱮ ᱢᱤᱫ Grade II ᱦᱚᱸᱜ ᱱᱟᱜᱟᱢ ᱟᱨᱟ ᱚᱲᱟᱜ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱴᱟᱭᱞ ᱪᱟᱸᱫᱚ ᱟᱨ 3000 ᱨᱮᱭᱟᱜ ᱴᱷᱮᱱ ᱴᱷᱮᱱ ᱡᱟᱦᱟ ᱨᱮᱭᱟᱜ ᱵᱟᱦᱨᱮ ᱡᱟᱭᱜᱟ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱧᱩᱛᱩᱢ ᱨᱮ L ᱚᱠᱛᱚ ᱫᱚ ᱢᱤᱫ ᱠᱳ (!) ᱪᱤᱱᱦᱟ ᱥᱟᱶᱛᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱚᱛᱚ ᱦᱚᱲ ᱠᱚᱨᱮ ᱦᱩᱪᱩᱲ ᱮᱢ ᱠᱟᱛᱮ ᱟᱨ ᱡᱟᱭᱜᱟ ᱠᱚ ᱩᱫᱩᱜ ᱟ᱾ ᱞᱳᱜᱚ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱨᱟᱲᱟ ᱦᱚᱨᱚ ᱠᱟᱛᱮ ᱟᱲᱟᱝ ᱠᱟᱛᱮ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱛᱮ ᱟᱭᱚᱜ ᱟ᱾ ᱱᱟᱶᱟ ᱨᱚᱝ ᱫᱚ ᱟᱥᱩᱞ ᱨᱚᱝ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱚᱠᱷᱟᱸ ᱦᱚᱸᱭᱚᱜ ᱠᱟᱱᱟ ᱥᱚᱦᱚᱨ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱮ ᱠᱚᱞᱟ ᱠᱚᱞᱟ ᱠᱚᱞᱟ ᱠᱚᱞᱟ ᱟᱨᱴ ᱨᱮᱭᱟᱜ ᱚᱮᱥᱤᱥ ᱦᱚᱸᱜ ᱴᱷᱮᱱ᱾ ᱚᱱᱟ ᱠᱚ ᱡᱚᱠᱷᱟᱸ ᱫᱚ ᱟᱸᱨᱟᱶ ᱚᱛᱟᱭ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱟᱨ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱ ᱦᱚᱨᱚ ᱠᱚ ᱨᱮ ᱵᱮᱵᱚᱦᱟᱨ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Oil Street Art Space Visual Identity ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Oil Street Art Space Visual Identity ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
- Dimensions & Packaging
- Various dimensions according to the visual identity application from buntings to pinned badges
- Tags
- Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
- Production Technology
- The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
- Research
- Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
- Inspiration
- The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
- Project Duration
- May 2022, The Hong Kong SAR
- Operation Flow
- The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
- Team Members
- Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu
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