Modulabs Primary Function: ᱧᱮᱲᱟᱭ ᱯᱟᱨᱠᱚᱢ ᱵ᭄ᱭᱣᱚᱥᱴᱷᱟ (Visual Identity System) by Wonseon Yu and Yoonhee Jeong is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Modulabs Primary Function: ᱧᱮᱲᱟᱭ ᱯᱟᱨᱠᱚᱢ ᱵ᭄ᱭᱣᱚᱥᱴᱷᱟ (Visual Identity System)
by Wonseon Yu and Yoonhee Jeong
Client: Modulabs
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #148300The Design
About Modulabs Primary Function: ᱧᱮᱲᱟᱭ ᱯᱟᱨᱠᱚᱢ ᱵ᭄ᱭᱣᱚᱥᱴᱷᱟ (Visual Identity System)
Book Text: Modulabs ᱢᱮᱱᱛᱮ ᱢᱤᱭᱟᱦ ᱧᱮᱲᱟᱭ ᱯᱟᱨᱠᱚᱢ ᱵ᭄ᱭᱣᱚᱥᱴᱷᱟ ᱠᱟᱱᱟ ᱚᱠᱟ ᱠᱷᱚᱱ ᱠᱚ ᱮᱠᱫᱚ ᱯᱚᱸᱰᱤᱛ ᱠᱚᱢᱤᱶᱩᱱᱤᱴᱤ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱟᱨᱠᱚᱢ ᱵ᭄ᱭᱣᱚᱥᱴᱷᱟ ᱢᱤᱫ ᱛᱟᱭᱚᱢ ᱴᱟᱭᱯᱨᱟᱭᱴ ᱥᱟᱶᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱚᱱᱟ ᱴᱟᱭᱯᱨᱟᱭᱴ ᱨᱮ ᱢᱤᱫ ᱦᱟᱹᱴᱤᱱ ᱡᱩᱲᱟᱣ ᱟᱲᱟᱭ (growth axis) ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱨᱮ 300 ᱴᱷᱟᱶᱠᱟ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱠᱩ ᱡᱟᱹᱛᱤ ᱡᱟᱹᱛᱤ ᱚᱲᱟᱜ ᱥᱮᱸᱫᱽᱨᱟ (letter shapes) ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱞᱟᱹᱜᱤᱛ ᱰᱟᱦᱟᱨ ᱮᱢᱟᱭ ᱠᱟᱱᱟ᱾ ᱡᱟᱹᱦᱟᱸ ᱚᱲᱟᱜ ᱠᱚ ᱡᱚᱛᱚ ᱦᱩᱸ ᱡᱩᱢᱮᱛᱨᱤᱠ ᱨᱩᱯ (geometric forms) ᱠᱷᱚᱱ ᱵᱟᱹᱱ ᱦᱩᱭᱮᱱᱟ, ᱢᱮᱱᱠᱷᱟᱱ ᱦᱟᱛᱮ ᱛᱮ ᱴᱷᱤᱠ ᱛᱮ ᱟᱹᱲᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱦᱚᱲ ᱦᱚᱲᱢᱚ (human character) ᱮᱢᱟᱭ ᱠᱟᱱᱟ᱾ ᱠᱚᱴᱚ ᱠᱚᱴᱚ ᱠᱟᱸᱯᱮ ᱠᱟᱸᱯᱮ ᱚᱲᱟᱜ ᱠᱚ ᱠᱟᱹᱢᱤ ᱟᱨ ᱛᱟᱞᱟᱥ ᱞᱟᱹᱜᱤᱛ ᱮᱢᱟᱭ ᱠᱟᱱᱟ, ᱴᱷᱤᱠ ᱴᱷᱤᱠ ᱵᱚᱛᱚᱨ ᱵᱚᱫᱚᱞ ᱛᱮ ᱵᱟᱝ᱾ ᱦᱚᱰ ᱠᱚ ᱱᱚᱶᱟ ᱴᱟᱭᱯᱨᱟᱭᱴ ᱮᱢ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜ ᱡᱟᱦᱟᱸ ᱛᱮ ᱯᱟᱨᱠᱚᱢ ᱥᱟᱶᱛᱮ ᱢᱤᱞ ᱦᱩᱭ, ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱦᱟᱛᱤᱭᱟᱨ ᱠᱚ ᱦᱚᱰ ᱠᱚ ᱧᱩᱛᱩᱢ ᱛᱮᱭᱟᱨ ᱨᱮ ᱥᱟᱦᱟᱭ ᱮᱢᱟᱭ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Modulabs Primary Function: ᱧᱮᱲᱟᱭ ᱯᱟᱨᱠᱚᱢ ᱵ᭄ᱭᱣᱚᱥᱴᱷᱟ (Visual Identity System) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Modulabs Primary Function: ᱧᱮᱲᱟᱭ ᱯᱟᱨᱠᱚᱢ ᱵ᭄ᱭᱣᱚᱥᱴᱷᱟ (Visual Identity System) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
- Tags
- Identity, Typeface, System
- Production Technology
- The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.
We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure. - Design Challenge
- Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
- Research
- We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
- Inspiration
- Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
- Project Duration
- The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
- Operation Flow
- Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
- Patents
- trademarks: Modulabs (2023)
- Team Members
- Creative Director: Wonseon Yu
Designer: Yoonhee Jeong
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
