Mei Tao Wan Primary Function: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ by Chen Zilong is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Mei Tao Wan Primary Function: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
by Chen Zilong
Client: Communication University of Zhejiang
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #148826The Design
About Mei Tao Wan Primary Function: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Book Text: ᱢᱮᱭ ᱴᱟᱣ ᱣᱟᱱ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱜᱩᱭᱟᱸᱝᱰᱚᱝ ᱯᱨᱚᱵᱤᱱᱥ ᱨᱮᱭᱟᱜ ᱯᱷᱚᱥᱟᱱ ᱨᱮ ᱢᱤᱫ ᱠᱟᱞᱪᱟᱨᱟᱞ ᱟᱨ ᱠᱨᱤᱭᱮᱴᱤᱵ ᱤᱱᱰᱟᱥᱴᱨᱤ ᱯᱟᱨᱠ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱴᱩᱰᱟᱜ ᱵᱤᱱᱤᱛᱤ ᱠᱟᱱᱟ ᱚᱠᱛᱚ M, ᱡᱟᱦᱟᱸ "beauty" ᱨᱮᱭᱟᱜ ᱯᱩᱭᱞᱩ ᱚᱠᱛᱚ ᱠᱟᱱᱟ, ᱟᱨ ᱯᱟᱨᱠ ᱨᱮᱭᱟᱜ ᱥᱴᱮᱯᱰ ᱟᱨᱠᱤᱴᱮᱠᱪᱚᱨ ᱨᱮ ᱦᱟᱛᱟᱣᱴᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱞᱮᱡᱟᱣ ᱡᱚᱠᱷᱟ ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱮ ᱡᱟᱦᱟᱱ ᱮᱢ ᱦᱚᱪᱚ ᱠᱟᱱᱟ ᱢᱟᱸᱴᱤᱡ ᱡᱟᱦᱟᱸ ᱮ ᱟᱭᱢᱟ ᱠᱟᱱᱟ ᱥᱟᱶᱥᱟᱨ ᱠᱩᱢᱷᱚᱨ ᱤᱱᱰᱟᱥᱴᱨᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱢᱱᱤ ᱠᱚ ᱥᱟᱶᱛᱮ ᱾ ᱚᱰᱚᱠ ᱨᱩᱯ ᱴᱩᱰᱟᱜ ᱵᱤᱱᱤᱛᱤ ᱠᱟᱱᱟ ᱢᱤᱫ ᱠᱷᱩᱞᱟ ᱟᱨ ᱟᱱᱛᱚᱨᱨᱟᱥᱴᱨᱤᱭ ᱟᱨᱴ ᱡᱟᱭᱜᱟ ᱞᱟᱹᱜᱤᱫ ᱾ ᱚᱵᱚᱨᱞᱮᱯᱤᱝ ᱥᱴᱨᱚᱠᱪᱟᱨ ᱴᱩᱰᱟᱜ ᱵᱤᱱᱤᱛᱤ ᱠᱟᱱᱟ ᱴᱮᱞᱮᱱᱴ ᱠᱚᱨᱮᱭᱟᱜ ᱡᱩᱢᱟᱣ ᱨᱮᱭᱟᱜ ᱨᱮ ᱾ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱮ ᱵᱮᱵᱚᱦᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱵᱤᱡᱤᱱᱮᱥ ᱠᱟᱨᱰ ᱠᱚ, ᱠᱟᱯᱲᱟ ᱵᱮᱜ ᱠᱚ ᱟᱨ ᱯᱚᱥᱴᱟᱨ ᱠᱚ ᱨᱮ, ᱡᱟᱦᱟᱸ ᱠᱚᱢᱯᱭᱩᱴᱟᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱟᱨ ᱵᱮᱵᱚᱦᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱯᱨᱤᱱᱴ ᱮᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Mei Tao Wan Primary Function: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mei Tao Wan Primary Function: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
- Dimensions & Packaging
- Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm. - Tags
- Brand design, Fo Shan Culture, Shi Wan, Logo Design
- Production Technology
- It is designed and produced by computer and printed by the enterprise.
- Design Challenge
- It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
- Research
- Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
- Inspiration
- They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
- Project Duration
- The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
- Operation Flow
- The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
- Image Credits
- Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang
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