Animated Koopmans Logo ᱠᱚᱨᱯᱚᱨᱮᱴ ᱪᱤᱱᱦᱟᱹ by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Animated Koopmans Logo ᱠᱚᱨᱯᱚᱨᱮᱴ ᱪᱤᱱᱦᱟᱹ
Client: Rebrandt
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #149078The Design
About Animated Koopmans Logo ᱠᱚᱨᱯᱚᱨᱮᱴ ᱪᱤᱱᱦᱟᱹ
Koopmans ᱫᱚ Rebrandt ᱴᱷᱮᱱ ᱮ ᱢᱮᱛᱟᱫ ᱠᱚᱣᱟ ᱵᱟᱹᱲᱛᱤ ᱥᱟᱹᱯᱷᱟᱹᱭ ᱛᱮ ᱠᱚᱢᱯᱟᱹᱱᱤ ᱨᱮᱱᱟᱜ ᱮᱢᱟᱱ ᱡᱤᱱᱤᱥ ᱠᱚᱣᱟᱜ ᱵᱤᱥᱛᱤᱠᱚ ᱵᱩᱡᱷᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ᱾ "ᱪᱷᱟᱯᱟ ᱫᱩᱠᱟᱹᱱ" ᱟᱹᱲᱟᱹ ᱫᱚ ᱱᱤᱛᱚᱜ ᱩᱱᱠᱩᱣᱟᱜ ᱠᱟᱹᱢᱤ ᱵᱟᱝ ᱵᱩᱡᱷᱟᱹᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱷᱟᱹᱞᱤ ᱢᱤᱫ ᱨᱚᱢᱚᱡᱽ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱟᱹᱨᱥᱤ ᱵᱟᱝᱠᱷᱟᱱ ᱢᱤᱫ ᱵᱮᱯᱟᱨᱤᱭᱟᱹ ᱢᱟᱨᱠᱮᱴᱤᱝ ᱦᱟᱹᱛᱤᱭᱟᱹᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱩᱱᱠᱩᱣᱟᱜ ᱟᱭᱢᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱥᱚᱫᱚᱨ ᱮᱫᱟᱭ᱾ Rebrandt ᱨᱤᱱᱤᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱩᱠᱷᱤᱭᱟᱹ Ruud Winder ᱫᱚ ᱠᱩᱥᱤᱭᱟᱜ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱡᱮ ᱥᱚᱝᱥᱛᱷᱟ ᱨᱮᱱᱟᱜ ᱪᱚᱨᱚᱠ ᱠᱟᱹᱢᱤ ᱛᱮᱵᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚᱨᱮ ᱧᱮᱞ ᱧᱟᱢᱚᱜ ᱞᱟᱹᱜᱤᱫ᱾ ᱪᱟᱞᱟᱣ ᱫᱚ ᱪᱷᱟᱯᱟ ᱠᱚᱢᱯᱟᱹᱱᱤ ᱨᱮᱱᱟᱜ ᱛᱤᱥ ᱛᱟᱹᱠᱤᱱ ᱥᱟᱶ ᱩᱞᱴᱟᱹ ᱜᱮ ᱛᱟᱦᱮᱸᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱵᱤᱥᱛᱤ ᱜᱮ ᱡᱚᱨ ᱮᱢ ᱞᱟᱹᱠᱛᱤ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Animated Koopmans Logo ᱠᱚᱨᱯᱚᱨᱮᱴ ᱪᱤᱱᱦᱟᱹ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Animated Koopmans Logo ᱠᱚᱨᱯᱚᱨᱮᱴ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.
The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations. - Tags
- Typographic, animated logo, logo system
- Design Challenge
- The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
- Research
- Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
- Inspiration
- The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
- Project Duration
- From concept to realisation approximately 3 months.
- Operation Flow
- Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
- Patents
- Ruud Winder - Rebrandt 2022
- Team Members
- Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation - Image Credits
- Ruud Winder - Rebrandt 2022
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