Evoluwe ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ (ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) by Jonathan Andrade is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Evoluwe ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ (ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ)
Client: Evoluwe
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #149212The Design
About Evoluwe ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ (ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ)
ᱤᱵᱷᱚᱞᱩᱣᱮ ᱫᱚ ᱢᱤᱫ ᱠᱟᱥᱴᱚᱢᱟᱨ ᱥᱟᱨᱵᱷᱤᱥ ᱠᱚᱱᱥᱚᱞᱴᱤᱝ ᱯᱷᱟᱨᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱨᱮ E ᱟᱨ W ᱢᱩᱬᱩᱫ ᱟᱠᱷᱚᱨ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱦᱟᱹᱴᱤᱧ ᱟᱠᱟᱱ ᱟᱨ ᱪᱟᱞᱟᱜ ᱠᱟᱱ ᱵᱚᱫᱚᱞ (ᱤᱵᱷᱚᱞᱩᱥᱚᱱ) ᱩᱫᱩᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱯᱮᱭᱟ ᱡᱭᱟᱢᱮᱴᱨᱤᱠ ᱨᱩᱯ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟᱸ ᱡᱟᱦᱟᱸ ᱠᱚᱱᱥᱚᱞᱴᱤᱝ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱯᱮᱭᱟ ᱴᱷᱚᱠ ᱩᱫᱩᱜᱼᱟ᱾ ᱢᱤᱫ ᱪᱟᱨᱠᱚᱱᱟ (ᱥᱠᱩᱭᱟᱨ) ᱫᱚ ᱠᱞᱟᱭᱮᱱᱴ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱠᱛᱤ ᱵᱟᱰᱟᱭ ᱚᱠᱛᱚ ᱩᱫᱩᱜᱼᱟ᱾ ᱫᱚᱥᱟᱨ ᱨᱩᱯ ᱨᱮ ᱢᱤᱫ ᱜᱚᱞ ᱠᱚᱱᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱵᱚᱫᱚᱞᱚᱜ ᱨᱮᱭᱟᱜ ᱮᱦᱚᱵ ᱩᱫᱩᱜᱼᱟ᱾ ᱛᱮᱥᱟᱨ ᱨᱩᱯ ᱨᱮ ᱵᱟᱨᱭᱟ ᱜᱚᱞ ᱠᱚᱱᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱱ ᱵᱚᱫᱚᱞ ᱩᱫᱩᱜᱼᱟ᱾ ᱜᱚᱞᱰᱮᱱ ᱨᱮᱥᱤᱭᱚ ᱛᱮ ᱱᱚᱶᱟ ᱵᱮᱱᱟᱣ ᱦᱩᱭ ᱞᱮᱱᱟᱸ ᱡᱟᱦᱟᱸ ᱛᱮ ᱰᱤᱡᱤᱴᱟᱞ ᱟᱨ ᱪᱷᱟᱯᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱢᱤᱫ ᱞᱮᱠᱟᱱ ᱛᱟᱦᱮᱸᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Evoluwe ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ (ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Evoluwe ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ (ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
- Dimensions & Packaging
- Width 5 mm x Depth 87 mm x Height 150 mm
The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper. - Tags
- Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
- Production Technology
- To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
- Design Challenge
- The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
- Research
- The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values. - Inspiration
- To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.
The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together. - Project Duration
- The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
- Operation Flow
- The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.
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