Home ᱯᱳᱥᱴᱚᱨ by Tao Ran is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Home ᱯᱳᱥᱴᱚᱨ
by Tao Ran
Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #149582The Design
About Home ᱯᱳᱥᱴᱚᱨ
ᱯᱳᱥᱴᱚᱨ ᱫᱚ ᱥᱟᱫᱷᱟᱨᱚᱬ ᱦᱮᱸᱫᱮ ᱟᱨ ᱯᱩᱸᱰ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱯᱟᱹᱨᱥᱤ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹᱯᱩᱨᱱᱚ ᱩᱫᱩᱜᱽ ᱨᱩᱯ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱫᱚᱨᱥᱚᱠ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱡᱤᱣᱤᱫ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱚᱱᱩᱵᱷᱚᱵᱽ ᱮᱢᱟᱭ᱾ ᱪᱮᱬᱮ ᱠᱚᱣᱟᱜ ᱜᱟᱹᱦᱤᱨ ᱵᱟᱱᱟᱣ ᱞᱮᱠᱟᱛᱮ, ᱜᱟᱹᱦᱤᱨ ᱵᱟᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱠᱷᱟᱸᱴᱟ ᱥᱟᱢᱟᱱ ᱵᱟᱹᱱᱩᱜ-ᱟ᱾ ᱚᱱᱟ ᱴᱷᱟᱶ ᱛᱮ, ᱯᱞᱟᱥᱴᱤᱠ ᱥᱴᱨ' ᱜᱟᱹᱦᱤᱨ ᱵᱟᱱᱟᱣ ᱥᱟᱢᱟᱱ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱜᱚᱢᱵᱷᱤᱨ ᱯᱟᱨᱤᱥᱴᱷᱤᱛᱤ ᱠᱷᱚᱛᱤ ᱯᱨᱚᱛᱤᱵᱤᱢᱵᱤᱛ ᱮᱫᱟᱭ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱫᱚᱨᱥᱚᱠ ᱠᱚ ᱯᱟᱨᱤᱥᱴᱷᱤᱛᱤ ᱵᱤᱜᱟᱹᱲ ᱵᱟᱵᱚᱫᱽ ᱛᱮ ᱵᱤᱪᱟᱹᱨ ᱞᱟᱹᱜᱤᱫ ᱟᱥᱟ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱟᱹᱱᱢᱤ ᱠᱚ ᱯᱟᱨᱤᱥᱴᱷᱤᱛᱤ ᱟᱨ ᱵᱤᱨ ᱨᱚᱪᱷᱤᱭᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱰᱷᱮᱨ ᱫᱷᱭᱟᱱ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱸ ᱠᱚ ᱛᱮ ᱢᱟᱱᱟᱶ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Home ᱯᱳᱥᱴᱚᱨ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Home ᱯᱳᱥᱴᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
- Dimensions & Packaging
- 700*1000mm
- Tags
- poster、Environment、ecology、birds
- Production Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Design Challenge
- How to use the simple black and white graphic language to describe the environmental problems facing mankind.
- Research
- Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
- Inspiration
- One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
- Project Duration
- Poster design started in June 2022 and completed in September 2022.
- Operation Flow
- Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.
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