Bamboo Craft Festival ᱵᱟᱥᱚᱱᱤᱠ ᱠᱟᱹᱦᱱᱤ ᱪᱤᱛᱟᱹᱨ by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Bamboo Craft Festival ᱵᱟᱥᱚᱱᱤᱠ ᱠᱟᱹᱦᱱᱤ ᱪᱤᱛᱟᱹᱨ
Client: Wing Sze Kung
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
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- Verified Award Winner
- Verify Award Status for #150055
The Design
About Bamboo Craft Festival ᱵᱟᱥᱚᱱᱤᱠ ᱠᱟᱹᱦᱱᱤ ᱪᱤᱛᱟᱹᱨ
ᱦᱚᱝᱠᱚᱝ ᱨᱮᱱᱟᱜ ᱞᱚᱜᱚᱱ ᱥᱚᱦᱚᱨᱤᱠᱚᱨᱚᱱ ᱟᱨ ᱚᱱᱟ ᱠᱷᱟᱹᱛᱤᱨ ᱥᱟᱶᱛᱟᱹᱨᱤ ᱵᱤᱵᱤᱫᱷᱚᱛᱟ ᱟᱫᱟᱢ ᱨᱮᱱᱟᱜ ᱛᱮᱞᱟ ᱞᱮᱠᱟᱛᱮ, ᱢᱤᱫ ᱛᱤᱞᱤ ᱠᱟᱹᱨᱤᱜᱚᱨᱤ ᱯᱚᱨᱚᱵ ᱫᱚ ᱢᱟᱨᱟᱝ ᱪᱮᱛᱟᱱ ᱨᱮᱱᱟᱜ ᱚᱠᱛᱚᱞᱟᱜ ᱛᱤᱞᱤ ᱢᱚᱧᱪ ᱟᱨ ᱵᱟᱱᱟᱣ ᱠᱚ ᱥᱟᱶ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱚᱦᱚᱨᱤᱭᱟᱹ ᱡᱟᱜᱟ ᱨᱮᱱᱟᱜ ᱢᱟᱱᱟᱣ ᱵᱟᱲᱟᱭ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱴᱚᱴᱷᱟᱹᱨᱤᱭᱟᱹ ᱜᱚᱞᱤ ᱡᱤᱭᱚᱱ ᱞᱟᱠᱪᱟᱨ, ᱟᱹᱨᱤᱪᱟᱹᱞᱤ ᱟᱨ ᱦᱩᱱᱟᱹᱨ ᱠᱚ ᱫᱚᱦᱚ ᱟᱨ ᱱᱟᱶᱟ ᱡᱤᱭᱚᱱ ᱮᱢᱟᱭ᱾ ᱱᱚᱶᱟ ᱯᱚᱨᱚᱵ ᱫᱚ ᱥᱮᱨᱢᱟ ᱨᱮ ᱢᱤᱫ ᱫᱷᱟᱣ ᱦᱩᱭᱩᱜᱼᱟ ᱟᱨ ᱦᱚᱲ ᱠᱚ ᱴᱚᱴᱷᱟᱹᱨᱤᱭᱟᱹ ᱜᱚᱞᱤ ᱞᱟᱠᱪᱟᱨ ᱟᱨ ᱦᱩᱱᱟᱹᱨ ᱫᱚ ᱠᱟᱹᱢᱤᱥᱟᱲᱟ ᱟᱨ ᱩᱫᱩᱜᱼᱥᱚᱫᱚᱨ ᱰᱟᱦᱟᱨ ᱛᱮ ᱵᱩᱡᱷᱟᱹᱣ ᱟᱨ ᱥᱮᱸᱫᱽᱨᱟ ᱞᱟᱹᱜᱤᱫ ᱥᱮᱞᱮᱫ ᱠᱚᱣᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱦᱚᱝᱠᱚᱝ ᱨᱮᱱᱟᱜ ᱟᱹᱛᱢᱟ ᱫᱚ ᱩᱫᱩᱜ ᱮᱫᱼᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Bamboo Craft Festival ᱵᱟᱥᱚᱱᱤᱠ ᱠᱟᱹᱦᱱᱤ ᱪᱤᱛᱟᱹᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Bamboo Craft Festival ᱵᱟᱥᱚᱱᱤᱠ ᱠᱟᱹᱦᱱᱤ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
- Dimensions & Packaging
- Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books - Tags
- illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
- Production Technology
- printed materials: printed illustration, storybook
- Design Challenge
- The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
- Research
- More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
- Inspiration
- Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
- Project Duration
- The project started at Jan 2022 and finished at June 2022 in Hong Kong
- Operation Flow
- The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively. - Image Credits
- Wing Sze Wincy Kung
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