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20th Anniversary ᱞᱚᱜᱚ by Huo Kai

20th Anniversary ᱞᱚᱜᱚ by Huo Kai is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023

20th Anniversary ᱞᱚᱜᱚ

by Huo Kai

Client: Northeastern University of China

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category

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The Design

About 20th Anniversary ᱞᱚᱜᱚ

20 ᱥᱮᱨᱢᱟ ᱫᱷᱟᱹᱨᱤ ᱢᱮᱲᱮᱫ ᱠᱟᱴᱷᱲ ᱠᱟᱴᱷᱲ ᱨᱮᱭᱟᱜ ᱴᱷᱮᱱ ᱩᱸᱟᱹ ᱵᱷᱟᱹᱲᱩᱰ, ᱡᱟᱦᱟᱸ ᱱᱚᱴᱷᱤᱥᱴ ᱤᱟᱨᱱ ᱭᱩᱱᱤᱵᱷᱚᱨᱥᱤᱴᱤ ᱚᱯ ᱪᱟᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱠᱚᱞᱮᱡ ᱚᱯ ᱟᱨᱴᱥ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱠᱮᱫ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱞᱚᱜᱚ ᱨᱮᱭᱟᱜ ᱵᱟᱛᱟᱣ ᱠᱚᱞᱮᱡ ᱡᱩᱲᱟᱣ ᱠᱟᱛᱮ ᱵᱟᱨ ᱫᱟᱦ (20) ᱥᱮᱨᱢᱟ ᱚᱠᱛᱚ ᱮᱢ ᱮᱫ ᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ 20 ᱮᱱ ᱟᱸᱠ ᱥᱟᱶᱛᱮ ᱱᱚᱶᱟ ᱡᱟᱨᱮ ᱨᱤᱵᱚᱱ ᱠᱚᱞᱮᱡ ᱨᱮᱭᱟᱜ ᱯᱩᱸᱭᱞᱩ ᱢᱩᱬᱩᱛ ᱪᱟᱨᱤ ᱚᱜᱚᱱ ᱠᱚ ᱨᱮ ᱵᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱞᱚᱜᱚ ᱪᱟᱨᱤ ᱨᱚᱸᱜ ᱪᱷᱟᱯᱟᱭ, ᱵᱨᱚᱸᱡᱤᱝ ᱟᱨ ᱮᱢᱵᱚᱥ (indentation) ᱴᱮᱠᱱᱤᱠ ᱥᱟᱶᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱚᱞ ᱚᱰᱚᱠ, ᱥᱤᱸᱜᱤ ᱥᱟᱢᱟᱸᱜ (souvenirs) ᱟᱨ ᱥᱚᱸᱥᱠᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱠᱚᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱤᱫᱤ ᱫᱟᱹᱲᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱠᱚ ᱪᱤᱱᱦᱟᱹ ᱚᱠᱛᱚ ᱪᱟᱭᱱᱟ ᱨᱮᱦᱚᱸ ᱟᱨ ᱵᱟᱦᱨᱮ ᱨᱮᱦᱚᱸ ᱛᱟᱦᱮᱸᱱ ᱠᱚᱞᱮᱡ ᱨᱮᱭᱟᱜ ᱥᱟᱶᱛᱮ ᱦᱟᱴᱤᱧ ᱞᱟᱹᱜᱤᱫ ᱛᱟᱦᱮᱸᱱᱟ ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

20th Anniversary ᱞᱚᱜᱚ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ 20th Anniversary ᱞᱚᱜᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is a logo to celebrate the 20th anniversary of the founding of College of Arts. What is different is that the design is important to integrate into the leapfrog concept of the Academy and compete with the development of various majors. It will be used during the 20th anniversary of the college and celebrate the college's birthday with alumni at home and abroad.
Dimensions & Packaging
Logo Data size: 800mm (H) x 800mm (W), 300dpi, cmyk. Packing Data size: 420mm (H) x 300mm (W). Notebook Data size: 291mm (H) x213mm (W).
Tags
Logo, Art, Celebration, Print, Cultural creativity, Graphic design
Production Technology
The logo adopts four-color printing technology, bronzing technology, indentation technology, etc., and is widely used in printing documents. The works are also printed in cultural and creative products to spread the festivities of the festival.
Design Challenge
The difficulty of this project design lies in the unity of creativity and artistic beauty of the 20th anniversary. The emotion, appeal and artistic communication effect of works on people are very important.
Research
It is a visual art design to celebrate the anniversary of the college. The purpose is to unite and let alumni at home and abroad celebrate the important birthday of their alma mater. The publicity method is to mail to alumni through souvenirs, printed materials and other publicity media, which has memorial significance and cultural value.
Inspiration
The inspiration of the work comes from the beautiful blooming of flowers watered by black water. The windmill of the Academy of Arts is continuously rotating and developing. The four majors of the Academy of Arts are advancing side by side, and the ribbon is dancing a beautiful tomorrow, celebrating the 20th anniversary of the founding of the Academy of Arts of Northeast University.
Project Duration
The project starts in January 2021 and ends in February 2021 in Shenyang, China
Operation Flow
In order to celebrate the 20th anniversary of College of Arts, the works were used in print, souvenirs, etc. Through close contact between people and signs, the works can make people feel the festive atmosphere of the festival.
Image Credits
Image #1 : Creator Huo Kai, Gao He, 2021.
Image #2 : Photographer Gao He, 2021.
Image #3 : Photographer Gao He, 2021.
Image #4 : Photographer Huo Kai, 2021.
Image #5 : Photographer Huo Kai, 2021.

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