Chris Chung ᱨᱮᱱᱟᱜ Satoro ᱥᱮᱴᱮᱞᱟᱭᱤᱴ ᱨᱮᱦᱚᱸ ᱠᱟᱴᱷᱟ ᱫᱚ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ· 2023
Satoro ᱥᱮᱴᱮᱞᱟᱭᱤᱴ ᱨᱮᱦᱚᱸ ᱠᱟᱴᱷᱟ
Chris Chung ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: RedPeak
ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#150528 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Satoro ᱥᱮᱴᱮᱞᱟᱭᱤᱴ ᱨᱮᱦᱚᱸ ᱠᱟᱴᱷᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱟᱛᱚᱨᱚ ᱚᱠᱟ ᱦᱚᱸ ᱠᱚᱴᱷᱟ ᱨᱮᱦᱚᱸ ᱠᱚ ᱟᱨᱦᱚᱸ ᱢᱮᱱᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ RedPeak ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱦᱚᱸ ᱠᱚ ᱥᱟᱴᱮᱞᱟᱭᱤᱴ ᱠᱚ ᱚᱨᱵᱤᱴ ᱨᱮ ᱵᱟᱝ ᱠᱩᱞᱤ ᱠᱟᱱᱟ ᱛᱮ ᱢᱟᱲᱟᱝ ᱠᱟᱱ ᱚᱠᱛᱚ ᱣᱟᱲᱟ ᱨᱮ ᱠᱟᱴᱷᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱰᱤᱡᱤᱴᱟᱞ ᱨᱮᱸᱰᱟᱨᱤᱝ ᱠᱚ ᱴᱷᱟᱶᱠᱟ ᱠᱟᱱᱟ ᱾ ᱯᱩᱞᱩᱝ ᱵᱮᱠ-ᱜᱨᱟᱭᱩᱸᱰ ᱨᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱡᱚᱴᱚ ᱡᱚᱴᱚ ᱠᱟᱴᱷᱟ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱟᱴᱷᱮᱞᱤᱠᱚ ᱴᱷᱟᱶᱠᱟ ᱠᱚ ᱛᱮ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱵᱟᱨ ᱟᱨ ᱢᱟᱸᱦᱟ ᱵᱟᱰᱟᱭ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱠᱚᱢᱯᱚᱡᱤᱥᱚᱱ ᱠᱚ ᱦᱩᱰᱤᱧ ᱦᱩᱰᱤᱧ ᱯᱷᱟᱨᱡᱤ ᱠᱷᱚᱱ ᱡᱚᱛᱚ ᱭᱩᱱᱤᱴ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ-ᱟᱝᱜᱮᱞ ᱫᱮᱠᱷᱟᱣ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱟᱨᱚᱜ ᱟᱨ ᱡᱷᱟᱶᱟ ᱨᱮᱭᱟᱜ ᱠᱚᱱᱴᱨᱟᱥᱴ ᱛᱮ ᱨᱤᱯᱞᱮᱠᱴᱤᱵ ᱢᱮᱴᱟᱞ ᱚᱛᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱦᱚᱸ ᱠᱚ ᱛᱟᱭᱯᱮ ᱨᱮ ᱵᱟᱨ ᱫᱤᱱ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱰᱤᱡᱤᱴᱟᱞ ᱟᱨ ᱯᱨᱤᱱᱴ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Satoro ᱥᱮᱴᱮᱞᱟᱭᱤᱴ ᱨᱮᱦᱚᱸ ᱠᱟᱴᱷᱟ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Satoro ᱥᱮᱴᱮᱞᱟᱭᱤᱴ ᱨᱮᱦᱚᱸ ᱠᱟᱴᱷᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Produced several works in different sizes for application on different uses.
- ᱴᱮᱜ ᱠᱚ
- Photography, Satellite, Space, Aerospace
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
- ᱯᱨᱮᱨᱚᱱᱟ
- In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Two-day shooting in Taipei.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Satellite photography for digital and print applications.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Satoro, 2023.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾