Not Always Fun छापोल् इश्तिहार by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱥᱟᱢᱟᱡᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱥᱟᱢᱟᱡᱤᱠ· 2023
Not Always Fun छापोल् इश्तिहार
by Squared
Client: Squared
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱥᱟᱢᱟᱡᱤᱠ Category
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- Verified Award Winner
- Verify Award Status for #150806
The Design
About Not Always Fun छापोल् इश्तिहार
नुइ इश्तिहार रचनाव् हार्लेक्विन सिन्ड्रोम बाबत् रे मन रे जागरुकता उदुक कातेन् मित्तान आकाना। नोवा मित्टाक् सिन्ड्रोम काना जे स्वचालित तन्त्रिका तन्तर के असोर आकाद आ आर बहो पाटे रेन् मुहाँ रे मित्टाक् भाग रे जाल् बाहाग् आर बहो लुतुर् बाबत् ते जुड़ाव् मेनाक् आ। एजेन्सी मुख्य चित्रकला दोहो तेयार केदा को जे हार्लेक्विन रेन् जुदा जुदा रुप रेन् सान्गा जोड़ाव् रे बुनियाद मेनाक् आ, हार्लेक्विन चरित्र रेन् हांसि खुसि प्रतिनिधित्व आर हार्लेक्विन सिन्ड्रोम सान् जिउ रेन् साच्चि रेन् माजे रे अन्तर उजार् कातेन्, रोग दासा बाबत् रे बेसि बुझाव् आर जागरुकता रेन् लाग़तिय् जोरोक् लेका उदुक एम केद आ।
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Not Always Fun छापोल् इश्तिहार ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Not Always Fun छापोल् इश्तिहार ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Dimensions & Packaging
- This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
- Tags
- craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
- Production Technology
- Meticulously crafted illustration is all it is used to achieve the final result.
- Design Challenge
- The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
- Research
- The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
- Inspiration
- The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Project Duration
- The project was developed during the first trimester of 2023.
- Operation Flow
- This is not relevant to the category presented.
- Team Members
- Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova - Image Credits
- Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared
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