Inspiration Season Poster by Chunyang Wang and Qianqian Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Inspiration Season Poster
by Chunyang Wang and Qianqian Yao
Client: Hangzhou Loft49
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #150999The Design
About Inspiration Season Poster
ᱡᱟᱦᱟᱱ ᱨᱤᱛᱩ (Inspiration Season) ᱦᱟᱱᱜᱡᱷᱳᱣ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱚᱦᱨᱚᱭ ᱠᱨᱤᱭᱮᱴᱤᱵ ᱯᱟᱨᱠ ᱨᱮ ᱦᱩᱭ ᱩᱭ ᱠᱟᱱ ᱢᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱷᱚᱨᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱢᱩᱬᱩᱛ ᱴᱷᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ ᱱᱚᱶᱟ ᱯᱟᱨᱠ ᱚᱠᱛᱚ ᱢᱤᱫ ᱠᱮᱢᱤᱠᱟᱞ ᱯᱷᱟᱭᱵᱚᱨ ᱠᱟᱨᱠᱷᱟᱱᱟ ᱛᱟᱦᱮᱸᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱨᱩᱯᱟᱱᱛᱚᱨ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱩᱢ ᱨᱮᱭᱟᱜ ᱲᱩᱲᱩ ᱩᱱ (ᱵᱞᱩ ᱣᱩᱞ ᱭᱟᱨᱱ) ᱠᱚ ᱵᱟᱪᱷᱟᱣ ᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱮᱴᱟᱜ ᱟᱨ ᱱᱤᱛᱚᱜ ᱴᱷᱮᱱ ᱵᱤᱞᱰᱤᱝ ᱠᱚᱨᱮᱭᱟᱜ ᱡᱩᱲᱟᱣ ᱚᱰᱚᱠ ᱠᱟᱜ ᱠᱟᱱᱟ ᱾ ᱮᱴᱚᱠ ᱚᱠ ᱯᱚᱥᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱠᱟᱱᱟ ᱮᱸᱜᱟ ᱥᱟᱛᱟᱨᱠ ᱮᱠᱟᱛᱟᱨᱤᱥ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱟᱨ ᱮᱱᱟᱸᱡᱟᱭ ᱪᱮᱛᱟᱱ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ, ᱚᱱᱰᱮ ᱡᱟᱡᱤᱢ ᱯᱚᱥᱴᱚᱨ (motion poster) ᱴᱷᱟᱶ ᱫᱚᱥ ᱥᱮᱠᱮᱸᱰ ᱡᱟᱠᱟᱛ ᱛᱟᱦᱮᱸᱱᱟ ᱟᱨ ᱩᱨᱫᱷᱣ (vertical) ᱨᱩᱯ ᱨᱮ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱥᱟᱨᱤ ᱡᱷᱩᱞᱟᱹᱭ ᱠᱟᱱ ᱩᱱ ᱫᱚ ᱛᱤᱨᱭᱟᱹᱣ ᱠᱟᱨᱰ (4K) ᱨᱮ ᱠᱮᱢᱮᱨᱟ ᱟᱨ ᱥᱞᱟᱭᱰ ᱨᱮᱞ ᱛᱮ ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱫ ᱠᱟᱱᱟ, ᱟᱨᱜᱮ ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱮᱰᱤᱴ, ᱠᱟᱞᱚᱨ ᱜᱨᱮᱰᱤᱝ ᱟᱨ ᱠᱚᱢᱯᱚᱡ ᱠᱟᱱᱟ ᱾ ᱩᱱ ᱨᱮᱭᱟᱜ ᱲᱩᱞᱩᱪ ᱲᱟᱞᱟᱣ ᱫᱚ ᱡᱟᱦᱟᱱ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱚᱠᱛᱚ ᱡᱟᱦᱮᱨᱟᱹᱣ ᱠᱟᱛᱮᱭᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Inspiration Season Poster ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Inspiration Season Poster ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
- Dimensions & Packaging
- Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
- Tags
- Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
- Production Technology
- 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
- Design Challenge
- The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
- Research
- Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
- Inspiration
- Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
- Project Duration
- Created in Hangzhou China in August 2022
- Operation Flow
- The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
- Team Members
- Chunyang Wang
Qianqian Yao
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