Named Co. Creative Agency ᱨᱮᱱᱟᱜ Sogno Jewelry Design ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2023
Sogno Jewelry Design ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱤᱥᱴᱮᱢ
Named Co. Creative Agency ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Sogno
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#151075 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Sogno Jewelry Design ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱤᱥᱴᱮᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱚᱜᱱᱳ ᱡᱩᱮᱞᱨᱭ ᱰᱤᱡᱭᱟᱭᱱ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱢᱤᱫ ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱤᱥᱴᱮᱢ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱡᱩᱮᱞᱨᱭ ᱵᱨᱮᱸᱰ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱳ ᱮᱴᱦᱚᱵ ᱥᱟᱠᱟᱢ ᱠᱚᱨᱮᱤᱡ ᱠᱚ ᱠᱷᱚᱱ ᱵᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱨᱮ ᱢᱤᱫ ᱠᱩᱨᱵ ᱛᱟᱭᱚᱢ ᱯᱟᱨᱚᱢ ᱫᱚ ᱢᱟᱨᱩᱢ ᱦᱚᱪᱚ ᱠᱟᱛᱮ ᱟᱨ ᱯᱟᱛᱟ ᱠᱷᱚᱱ ᱚᱲᱟᱠ ᱠᱟᱱ ᱫᱮᱛᱟᱭᱤᱞ ᱠᱚ ᱥᱮᱨᱤᱯ ᱴᱟᱭᱯᱚᱯᱷᱮᱥ ᱨᱮ ᱥᱮᱞᱮᱫ ᱟᱠᱟᱱᱟ ᱾ ᱫᱤᱢᱩᱨ ᱫᱟᱨᱮ ᱫᱚ ᱢᱩᱬᱩᱛ ᱢᱚᱴᱤᱡ ᱞᱮᱠᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱪᱚᱠᱚᱨ ᱫᱚ ᱢᱩᱬᱩᱛ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱟᱱᱟ ᱟᱨ ᱮᱴᱦᱚᱵ ᱢᱤᱫ ᱟᱝᱜᱩᱴᱤ ᱟᱨ ᱵᱟᱨ ᱦᱚᱲ ᱠᱚ ᱠᱷᱚᱱ ᱦᱚᱲᱮᱟᱜ ᱡᱩᱲᱟᱹᱣᱟᱜ ᱠᱚ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱤᱞᱩᱥᱴᱨᱮᱥᱚᱱ, ᱨᱚᱝ ᱠᱚ, ᱥᱟᱭᱤᱱᱮᱡ, ᱥᱚᱯᱤᱝ ᱵᱮᱜ ᱠᱚ, ᱫᱩᱠᱟᱱᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱚᱨ ᱟᱨ ᱚᱰᱚᱨ ᱥᱤᱴ ᱠᱚ ᱨᱮ ᱟᱯᱞᱟᱭ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱪᱚᱠᱚᱨ ᱨᱤᱝ ᱠᱮᱥ ᱫᱚ ᱵᱟᱦᱟ ᱯᱷᱩᱞ ᱞᱮᱠᱟ ᱚᱛᱟᱲ ᱠᱟᱱᱟ, ᱟᱨ ᱮᱞᱟᱭ ᱯᱨᱚᱴᱳᱴᱟᱭᱤᱯ ᱠᱚ ᱴᱮᱥᱤᱴ ᱮᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Sogno Jewelry Design ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱤᱥᱴᱮᱢ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sogno Jewelry Design ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
- ᱴᱮᱜ ᱠᱚ
- Jewelry, Brand, Package, Identity, Symbol
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in October 2020 in Seoul, and finished in March 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
