Remaking Art ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ by Meng Shenhui is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Remaking Art ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ
by Meng Shenhui
Client: Shenzhen Chengmei Culture Communication Co., Ltd
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #152015The Design
About Remaking Art ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ
ᱨᱤᱢᱮᱠᱤᱝ ᱟᱨᱴ ᱫᱚ ᱢᱤᱫ ᱞᱟᱠᱪᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱮᱢ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮ ᱮᱛᱚᱦᱚᱵ ᱟᱠᱷᱚᱨ R ᱟᱨ A ᱢᱤᱫ ᱥᱟᱢᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱜᱟᱨ ᱠᱚ ᱛᱮ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱫᱚ ᱫᱟᱜ ᱨᱮ ᱧᱮᱞᱚᱜ ᱪᱷᱟᱭᱟ ᱞᱮᱠᱟ ᱩᱫᱩᱜ ᱮᱫᱟᱭ ᱾ ᱢᱤᱫ ᱜᱤᱛᱤᱡ ᱜᱟᱨ ᱫᱚ ᱛᱩᱞᱟᱹ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱫᱚ ᱢᱟᱲᱟᱝ ᱞᱚᱜᱚ ᱠᱷᱚᱱ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱴᱷᱤᱠ ᱵᱤᱪᱟᱹᱨ ᱟᱨ ᱥᱚᱡᱷᱮ ᱛᱮᱭᱟᱨᱚᱜ ᱩᱫᱩᱜᱚᱜ ᱟ ᱾ ᱧᱮᱞ ᱦᱚᱨᱟ ᱨᱮ ᱜᱟᱨ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱛᱮ ᱪᱷᱟᱯᱟ ᱡᱤᱱᱤᱥ, ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱩᱫᱩᱜ ᱠᱚ ᱦᱟᱹᱴᱤᱧᱚᱜ ᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱢᱤᱫ ᱞᱮᱠᱟᱱ ᱧᱮᱞᱚᱜ ᱫᱚ ᱟᱞᱜᱟ ᱟᱞᱜᱟ ᱢᱟᱯ ᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱦᱚᱸ ᱫᱚᱦᱚᱭᱚᱜ ᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱟᱢᱟᱱ, ᱢᱮᱥᱟ ᱟᱨ ᱱᱟᱶᱟ ᱛᱮᱭᱟᱨ ᱩᱫᱩᱜ ᱮᱫᱟᱭ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Remaking Art ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Remaking Art ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display. - Dimensions & Packaging
- The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
- Tags
- Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
- Production Technology
- In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Design Challenge
- The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
- Research
- The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Inspiration
- The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
- Project Duration
- The project started in January 2022 and was completed in Shenzhen in May 2022
- Operation Flow
- First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
- Image Credits
- Copyright：CM Design
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
