Cathay Ins ᱚᱯᱷᱤᱥ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Ian Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2024
Cathay Ins ᱚᱯᱷᱤᱥ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
by Ian Chen
Client: Mode On+hhaa+ud
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #152240The Design
About Cathay Ins ᱚᱯᱷᱤᱥ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
ᱠᱮᱛᱷᱮ ᱤᱱᱥ ᱫᱚ ᱢᱤᱫ ᱚᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦ�ᱟ ᱫᱚ ᱢᱤᱫ ᱤᱱᱥᱩᱨᱮᱱᱥ ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱤᱴᱟᱞ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱞᱟᱦᱟᱱᱛᱤ ᱛᱟᱞᱢᱟ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱙᱙᱘ ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱠᱞᱟᱥᱤᱠ ᱤᱱᱰᱚᱥᱴᱨᱤᱭᱟᱞ ᱡᱤᱱᱤᱥ ᱠᱚ, ᱡᱮᱞᱮᱠᱟ ᱢᱮᱴᱟᱞ ᱴᱩᱠᱲᱟ ᱠᱚ, ᱴᱨᱮᱠ ᱞᱟᱭᱤᱴ ᱟᱨ ᱦᱚᱭ ᱥᱮᱱᱚᱜ ᱱᱟᱞᱤ ᱠᱚ, ᱢᱤᱫ ᱥᱟᱯᱷᱟ ᱟᱨ ᱱᱟᱶᱟ ᱥᱴᱟᱭᱤᱞ ᱥᱟᱶᱛᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱥᱩᱛᱩᱨ ᱥᱟᱢᱩᱫᱽᱨᱟ ᱱᱤᱞ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱭᱟ ᱫᱚ ᱛᱟᱞᱢᱟ ᱟᱭᱢᱟ ᱠᱟᱹᱢᱤ ᱡᱟᱭᱜᱟ ᱩᱫᱩᱜᱼᱟ, ᱚᱠᱟ ᱨᱮ ᱫᱚ ᱢᱩᱞ ᱛᱮᱭᱟᱨ ᱟᱨ ᱩᱫᱩᱜᱚᱜ ᱯᱟᱭᱤᱯ ᱠᱚ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱜᱟᱲᱦᱟ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱥᱚᱯᱷᱟ ᱟᱨ ᱦᱟᱥᱟ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱪᱮᱭᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱲ ᱛᱮᱭᱟᱨ ᱨᱮ ᱞᱚᱞᱚ ᱠᱚ ᱥᱮᱞᱮᱫᱼᱟ᱾ ᱪᱟᱞᱟᱜ ᱫᱟᱲᱮᱭᱟᱜ ᱦᱟᱹᱴᱤᱧ ᱟᱨ ᱚᱲᱚᱜ ᱫᱩᱣᱟᱹᱨ ᱠᱚ ᱦᱚᱛᱮᱛᱮ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱥᱟᱡᱟᱣ ᱵᱚᱫᱚᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Cathay Ins ᱚᱯᱷᱤᱥ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Cathay Ins ᱚᱯᱷᱤᱥ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the digital technology development center of the insurance company, it combines the classic elements of industrial style, such as metal pieces, track lights and air ducts, and creates diverse looks with a neat and modern style as the main theme. Highly saturated sofas in complementary colors along with earthy-colored chairs inject a sense of warmth into the cold frame and balance the overly rigid and cold tones.
- Dimensions & Packaging
- 998 square meters
- Tags
- Interior Design, Office Design, Industrial style, Ocean blue, Stage effect
- Production Technology
- Stone, wood fiber board, stainless steel board, movable partition, system board, black iron, tempered glass, wallpaper, cement paint, square carpet
- Design Challenge
- The square carpet encloses the central communication area. Sliding doors offer the flexibility to change between an open concept layout or sectioned-off spaces. When open, sliding doors can completely open up the room to accommodate more people. On the contrary, the space can serve as a small meeting room when sliding doors are closed. Behind the entrance screen, a high bar table creates a change in the height of the horizontal axis, adding rhythmic layers to the neat view.
- Research
- As a screen at the entrance, sandblasted glass adds privacy and allows light to enter without casting shadows. On both sides, dual traffic flows offer ample space for walking. The ceiling follows the angle of the screen, and the symmetrical curvature of the arc extends the visual line, releasing a generous and unobstructed depth of view.
- Inspiration
- To overturn the stereotype of a stressful and stiff office, the central multi-functional area features a serene ocean blue canopy, while keeping the original structure and the unconcealed pipes. The unadorned rusticity contrasts strongly with the vertical clean-cut lines, creating tensions and layers in the compact environment.
- Project Duration
- The project is finished in June 2022 in Taipei City, Taiwan.
- Operation Flow
- In the transparent layout, an open sofa area is in the center of the traffic flow, which cleverly separates two sides of the office area and creates an invisible boundary between spaces. In front of the sofa area is a bar area, while a projection area locates behind it. By introducing the concept of "stage effect", the seemingly fragmented areas can be integrated by the projection screen. The sofa area not only is an area for team members to share their ideas, but also serves as the core for employees to have lunch and chat with each, which naturally strengthens the bond among them. With sharing as the design concept, the seating area serves a variety of functions. Without fixed partitions on the long tables, the number of seats is increased. Moreover, it allows employees to choose their seat according to their preferences and needs. With movable partitions in the middle, it provides the right amount of privacy.
- Team Members
- Ian Chen
- Image Credits
- MODE ON+HHAA+UD
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