Cansu Dagbagli Ferreira ᱨᱮᱱᱟᱜ Ecohiny ᱵᱨᱟᱸᱰᱤᱝ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Ecohiny ᱵᱨᱟᱸᱰᱤᱝ
Cansu Dagbagli Ferreira ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Cansu Dagbagli Ferreira
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#152882 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Ecohiny ᱵᱨᱟᱸᱰᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱪᱮᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱴᱚᱭᱞᱮᱴ ᱠᱟᱜᱚᱡ ᱵᱨᱟᱸᱰ ᱨᱟᱹᱥᱠᱟᱹ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹᱡᱚᱠ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ? ᱤᱠᱚᱦᱟᱭᱱᱤ ᱫᱚ ᱑᱐᱐% ᱡᱤᱣᱤᱡ ᱵᱮᱸᱵᱩ, ᱮᱯᱷᱮᱥᱥᱤ ᱥᱚᱨᱴᱤᱯᱷᱟᱭᱰ ᱟᱨ ᱡᱤᱛᱚᱜ ᱦᱟᱹᱵᱤᱡ ᱯᱟᱨᱤᱥᱛᱷᱤᱛᱤ ᱥᱟᱹᱜᱟᱹᱭ ᱢᱮᱱᱟᱜ-ᱟ᱾ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱤᱪ ᱠᱟᱱᱟ, ᱨᱚᱝ ᱟᱨ ᱪᱤᱠᱤ ᱪᱷᱟᱯᱟ ᱵᱟᱪᱷᱚᱱ ᱠᱚ ᱫᱚ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱨᱟᱹᱥᱠᱟᱹᱡᱚᱠ, ᱡᱤᱭᱚᱱᱤᱭᱟᱹ ᱟᱨ ᱱᱟᱨᱟᱝ ᱫᱷᱚᱨᱚᱢ ᱮ ᱩᱫᱩᱜ ᱮᱫᱼᱟ᱾ ᱩᱫᱮᱥ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱵᱨᱟᱸᱰ ᱫᱚ ᱵᱟᱡᱟᱨ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱠᱚ ᱠᱷᱚᱱ ᱵᱷᱮᱜᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱟᱥᱚᱞ ᱨᱚᱝ ᱯᱮᱞᱮᱴ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ᱾ ᱜᱚᱦᱤᱨ ᱱᱤᱞᱟᱹᱭᱤᱡ ᱦᱟᱹᱨᱭᱟᱹᱲ ᱨᱚᱝ, ᱯᱤᱪ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱠᱟᱛᱮ, ᱢᱤᱫᱴᱟᱹᱝ ᱠᱷᱮᱞᱚᱸᱰᱟᱹᱱ ᱫᱷᱚᱨᱚᱢ ᱮᱢᱟᱭ, ᱚᱱᱟ ᱥᱟᱶᱛᱮ ᱯᱟᱨᱤᱥᱛᱷᱤᱛᱤ ᱥᱟᱹᱜᱟᱹᱭ ᱟᱨ ᱫᱤᱥᱚᱢ ᱫᱚᱦᱚ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱮ ᱦᱚᱸ ᱮ ᱩᱫᱩᱜᱟᱭ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱪᱷᱚᱱ ᱠᱚ ᱫᱚ ᱞᱚᱠᱷᱭᱚ ᱠᱷᱚᱨᱤᱫᱫᱟᱨ ᱫᱚᱞ ᱥᱟᱶ ᱛᱤᱥ ᱜᱮ ᱜᱟᱞᱢᱟᱨᱟᱣᱟᱭ ᱟᱨ ᱵᱨᱟᱸᱰ ᱟᱨ ᱠᱷᱚᱨᱤᱫᱫᱟᱨ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱡᱚᱲᱟᱣ ᱛᱮᱭᱟᱨᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Ecohiny ᱵᱨᱟᱸᱰᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ecohiny ᱵᱨᱟᱸᱰᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- ᱴᱮᱜ ᱠᱚ
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- ᱯᱨᱮᱨᱚᱱᱟ
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
