Zhejiang Gongshang University ᱨᱮᱱᱟᱜ Jingting Mountain Scenic Area Brand Identity ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Jingting Mountain Scenic Area Brand Identity
Zhejiang Gongshang University ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Anhui · Jingting Mountain Scenic Area
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#152983 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Jingting Mountain Scenic Area Brand Identity ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱤᱝᱴᱤᱝ ᱯᱟᱦᱟᱹᱲ ᱥᱮᱱᱤᱠ ᱮᱨᱤᱭᱟ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱟᱱᱦᱩᱭ ᱯᱨᱚᱵᱤᱱᱥ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱢᱩᱬᱩᱛ ᱥᱮᱱᱤᱠ ᱮᱨᱤᱭᱟ ᱟᱨ ᱱᱮᱥᱚᱱᱟᱞ ᱵᱤᱨ ᱯᱟᱨᱠ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱡᱟᱦᱟᱱ ᱰᱷᱟᱨᱚᱛᱤ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱚᱱᱟ ᱠᱚ ᱦᱚᱸ ᱪᱤᱛᱟᱹᱨ ᱮᱛᱦᱚᱱ ᱛᱮ ᱥᱟᱶᱛᱟᱹ ᱡᱚᱛᱚᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱵᱚᱛ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱢᱤᱫ ᱵᱮᱲᱟᱣ ᱮᱢ ᱠᱟᱛᱮ ᱢᱤᱫ ᱞᱟᱛᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱜᱮ ᱵᱚᱸᱡᱚᱜ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱪᱟᱞᱟᱜ ᱠᱟᱛᱮ ᱦᱤᱡᱩᱜ ᱞᱮᱠᱟ ᱞᱟᱜᱮᱭᱟ᱾ ᱯᱟᱦᱟᱹᱲ ᱨᱮᱭᱟᱜ ᱫᱟᱮᱠᱟ, ᱢᱩᱬᱩᱛ ᱨᱩᱯ, ᱥᱟᱱᱛᱟᱲ ᱴᱤᱠᱤᱱ, ᱟᱹᱰᱤᱠᱟ ᱠᱟᱹᱲᱟᱹᱨ ᱟᱨ ᱚᱠᱟᱛᱮ ᱨᱮᱭᱟᱜ ᱯᱩᱴᱩ ᱫᱟᱨᱩ ᱟᱨ ᱦᱟᱨᱟ ᱪᱟ ᱠᱚ ᱜᱨᱟᱯᱷᱤᱠ ᱯᱟᱹᱨᱥᱤ ᱨᱮ ᱟᱹᱰᱨᱟᱭ ᱠᱟᱱᱟᱭ᱾ ᱛᱩᱨᱩᱭ ᱦᱟᱸᱯᱩᱲᱤᱭᱟᱹ ᱜᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱢᱩᱬᱩᱛ ᱪᱤᱱᱦᱟᱹ ᱚᱛ ᱠᱚ ᱥᱟᱦᱴᱟ ᱠᱟᱛᱮ ᱟᱨ ᱟᱨᱦᱚᱸ ᱟᱭᱢᱟ ᱟᱭᱢᱟ ᱴᱷᱟᱶ ᱨᱮ ᱦᱩᱫᱤᱥ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱣᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱲᱟᱝ ᱠᱷᱚᱱ ᱫᱚ ᱛᱤᱨᱟᱹ ᱟᱨᱜᱟᱱ ᱢᱤᱫ ᱪᱮᱦᱮᱨᱟ ᱵᱚᱫᱚᱞ ᱮᱫᱟᱭ, ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱞᱟᱹᱜᱤᱫ ᱫᱚ ᱵᱮᱥ ᱥᱟᱶᱛᱮ ᱡᱟᱹᱛᱚ ᱦᱩᱭ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Jingting Mountain Scenic Area Brand Identity ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jingting Mountain Scenic Area Brand Identity ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
- ᱴᱮᱜ ᱠᱚ
- Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
- ᱯᱨᱮᱨᱚᱱᱟ
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Kan Zhao
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
