Yixian Chen ᱨᱮᱱᱟᱜ Rongbaohang BMW ᱜᱟᱲᱤ ᱟᱹᱠᱷᱨᱤᱧ ᱴᱷᱟᱶ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2024
Rongbaohang BMW ᱜᱟᱲᱤ ᱟᱹᱠᱷᱨᱤᱧ ᱴᱷᱟᱶ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ
Yixian Chen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: CX Design
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#154748 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Rongbaohang BMW ᱜᱟᱲᱤ ᱟᱹᱠᱷᱨᱤᱧ ᱴᱷᱟᱶ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱨᱚᱸᱜᱵᱟᱣᱦᱟᱝ BMW ᱫᱚ ᱛᱤᱭᱟᱱᱡᱤᱱ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱜᱟᱲᱤ ᱟᱹᱠᱷᱨᱤᱧ ᱴᱷᱟᱶ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱥᱟᱡᱟᱣ ᱫᱚ ᱢᱤᱫ ᱞᱮᱛᱟᱲ ᱜᱚᱞ ᱦᱚᱨ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱢᱟᱲᱟᱝ ᱟᱨ ᱫᱚᱥᱟᱨ ᱢᱟᱦᱟᱞ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱛ ᱠᱚ ᱫᱚ ᱞᱤᱞ ᱧᱮᱞᱚᱜ ᱮᱠᱨᱤᱞᱤᱠ ᱯᱟᱴᱟ ᱛᱮ ᱫᱟᱸᱰᱽᱜᱮ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱜᱟᱲᱤ ᱪᱟᱞᱟᱣ ᱦᱚᱨ ᱟᱨ ᱫᱟᱜ ᱞᱚᱦᱚᱫ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱟᱴᱟ ᱠᱚ ᱫᱚ ᱫᱟᱜ ᱦᱟᱸᱰᱤᱨ ᱟᱨ ᱫᱟᱜ ᱰᱟᱦᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱥᱟᱶᱛᱮ ᱢᱮᱲᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱛᱮᱦᱮᱸᱭᱟᱜ ᱟᱨ ᱟᱜᱟᱢ ᱫᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱸᱪᱟᱣ ᱨᱮᱭᱟᱜ ᱵᱤᱪᱟᱹᱨ ᱛᱮ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱦᱚᱨᱟ ᱦᱚᱪᱚ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱪᱮᱛᱟᱱ ᱡᱷᱟᱨᱠᱟ ᱠᱚᱨᱮ ᱠᱟᱴ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱞᱤ ᱫᱚᱦᱚ ᱠᱟᱛᱮ ᱢᱟᱨᱥᱟᱞ ᱮᱢ ᱵᱮᱵᱚᱥᱛᱟ ᱫᱚ ᱱᱟᱶᱟ ᱛᱮ ᱵᱮᱱᱟᱣ ᱨᱩᱣᱟᱹᱲ ᱟᱠᱟᱱᱟ᱾ ᱚᱯᱷᱤᱥ ᱴᱷᱟᱶ ᱫᱚ ᱦᱩᱰᱤᱧ ᱠᱟᱛᱮ ᱜᱨᱟᱦᱚᱠ ᱠᱚᱣᱟᱜ ᱛᱟᱦᱮᱸᱱ ᱴᱷᱟᱶ ᱫᱚ ᱢᱟᱨᱟᱝ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Rongbaohang BMW ᱜᱟᱲᱤ ᱟᱹᱠᱷᱨᱤᱧ ᱴᱷᱟᱶ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Rongbaohang BMW ᱜᱟᱲᱤ ᱟᱹᱠᱷᱨᱤᱧ ᱴᱷᱟᱶ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
- ᱴᱮᱜ ᱠᱚ
- Interior, Commercial, Modern, Natural, Elegant, Store, BMW
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
- ᱯᱨᱮᱨᱚᱱᱟ
- The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Rex Duan, 2023.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Yixian Chen
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
