Yiwen Zhang ᱨᱮᱱᱟᱜ Hand over Hand ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Hand over Hand ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Yiwen Zhang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hand over Hand
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#154975 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Hand over Hand ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱦᱮᱸᱰ ᱳᱵᱷᱷᱟᱨ ᱦᱮᱸᱰ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱡᱟᱦᱟᱸ ᱠᱷᱟᱥ ᱮᱰᱟᱨᱮᱥᱚᱱ ᱥᱮᱵᱟ ᱫᱚ ᱢᱤᱫ ᱡᱚᱜᱟᱲᱤᱭᱟᱜᱤᱫᱟᱜ ᱫᱚᱦᱚᱭᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮ ᱟᱭᱢᱟᱨᱟᱜ ᱞᱚᱜᱳ ᱨᱮᱭᱟᱜ ᱦᱟᱛ ᱠᱩᱨᱮᱥ ᱟᱨ ᱯᱩᱛᱷᱤ ᱨᱮᱭᱟᱜ ᱮᱞᱤᱢᱮᱱᱴ ᱠᱚ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱴᱮ ᱚᱠᱟ ᱡᱚᱜᱟᱲ ᱟᱨ ᱦᱚᱲ ᱦᱟᱱᱟᱣ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ ᱦᱟᱛᱤᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱮᱱᱟᱞᱚᱜ, ᱢᱤᱫ ᱟᱰᱷᱩᱱᱤᱠ ᱴᱟᱭᱯᱳᱯᱷᱮᱥ ᱡᱟᱦᱟᱸ ᱨᱮ ᱫᱟᱭᱟ ᱠᱟᱨᱤᱵ ᱟᱨ ᱡᱚᱲᱟᱣ ᱠᱚᱱᱴᱨᱟᱥᱴ ᱟᱠᱟᱱ ᱚᱠᱛᱚ-ᱨᱩᱯ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱱᱟ ᱢᱤᱫ ᱢᱤᱫᱨᱮᱭᱟᱜ ᱟᱨ ᱵᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱚᱠᱛᱚ ᱛᱮ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ ᱾ ᱜᱚᱲ ᱟᱨ ᱴᱷᱟᱹᱲᱡᱤᱭᱟᱹ ᱡᱤᱚᱢᱮᱴᱨᱤᱠ ᱠᱟᱴ ᱠᱚ ᱛᱮ ᱢᱤᱫ ᱵᱮᱞᱮᱱᱥᱰ ᱠᱚᱢᱯᱚᱡᱤᱥᱚᱱ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱡᱤᱚᱱᱟᱞ ᱟᱨ ᱰᱮᱢᱚᱜᱨᱟᱯᱷᱤᱠ ᱰᱟᱭᱵᱷᱟᱨᱥᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱩᱫᱩᱠᱟᱭᱼᱟ ᱾ ᱱᱚᱶᱟ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱥᱳᱥᱤᱭᱟᱞ ᱢᱤᱰᱤᱭᱟ, ᱣᱮᱵᱯᱮᱡᱽ ᱠᱚ, ᱤ-ᱵᱩᱠ ᱠᱚ, ᱚᱩᱴᱰᱳᱨ ᱮᱰᱣᱟᱨᱴᱟᱭᱡᱤᱝ, ᱢᱮᱜᱟᱡᱤᱱ ᱠᱚ, ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱵᱤᱡᱤᱱᱮᱥ ᱠᱟᱨᱰ ᱠᱚ ᱨᱮ ᱦᱟᱛᱤᱭᱟᱨ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Hand over Hand ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hand over Hand ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
- ᱴᱮᱜ ᱠᱚ
- Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Adobe Creative Suite, Figma as the main development tool for this project.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
- ᱯᱨᱮᱨᱚᱱᱟ
- To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in July 2023 and finished in Sep 2023, in New York.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Yiwen Zhang - Creative Director, Brand Designer, Content Creator
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
