Sanat Visual Identity Design by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Sanat Visual Identity Design
Client: Tamer El-Menyawi
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
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About Sanat Visual Identity Design
ᱥᱟᱱᱟᱴ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱤᱫ ᱪᱮᱦᱨᱟᱠᱟᱱ ᱯᱟᱨᱠᱚᱢ (visual identity) ᱡᱟᱦᱟᱱ ᱫᱚ ᱢᱤᱫ ᱚᱲᱟᱜ ᱥᱟᱡᱟᱣ ᱟᱨ ᱥᱤᱸᱜᱟᱨ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱤᱱᱤᱢᱟᱞᱤᱡᱚᱢ ᱟᱨ ᱮᱵᱥᱴᱨᱟᱠᱥᱚᱱ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱞᱟᱦᱟ ᱞᱟᱭᱤᱱ ᱠᱚ ᱟᱭᱢᱟ ᱠᱚᱨᱮᱭᱟᱜ S ᱚᱠᱛᱚ ᱚᱰᱚᱠ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱞᱟᱦᱟ ᱞᱟᱭᱤᱱ ᱠᱚᱨᱮᱭᱟᱜ ᱟᱸᱰᱟᱹᱡ ᱦᱟᱹᱥᱩ (proportion) ᱫᱚ ᱚᱨᱩᱱ ᱚᱛᱛᱟᱨ (golden ratio) ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱛᱮ ᱨᱚᱲ ᱫᱚ ᱪᱮᱦᱨᱟᱠᱟᱱ ᱯᱟᱨᱠᱚᱢ (identity) ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱡᱟᱭᱜᱟ ᱨᱮ ᱟᱭᱢᱟ ᱟᱭᱢᱟ ᱴᱚᱱ ᱨᱮ ᱵᱮᱵᱚᱦᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱠᱚᱢ ᱠᱟᱛᱮᱫ ᱨᱩᱯ ᱫᱚ ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱠᱚᱛᱦᱟ ᱫᱚ ᱫᱟᱦᱟᱨ ᱟᱨ ᱥᱮᱫᱮᱭ ᱦᱚᱨᱟ ᱛᱮ ᱡᱟᱸᱡᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱨᱮ ᱪᱮᱛᱟᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱮᱦᱨᱟᱠᱟᱱ ᱯᱟᱨᱠᱚᱢ ᱫᱚ ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱫᱤᱛᱟᱹᱨ ᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱴᱟ ᱠᱚ ᱚᱰᱚᱠ ᱠᱟᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟᱭ ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱚ ᱯᱷᱮᱵᱽᱨᱩᱣᱟᱨᱤ ᱒᱐᱒᱐ ᱨᱮ ᱟᱨᱦᱚᱸ ᱵᱟᱨ ᱦᱟᱴᱟ ᱛᱟᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱦᱩᱭ ᱮᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Sanat Visual Identity Design ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sanat Visual Identity Design ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
- Dimensions & Packaging
- The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
- Tags
- Minimal, Creative, Visual Identity, Interior Design, Logo
- Production Technology
- This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
- Design Challenge
- The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
- Research
- With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
- Inspiration
- Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
- Project Duration
- This design was implemented in about two weeks, in February 2020.
- Operation Flow
- Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.
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