Empathy ᱨᱮᱸᱜᱮᱡ ᱞᱟᱴᱟᱹ by Alexey Danilin is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱞᱟᱭᱴᱤᱝ ᱩᱛᱯᱟᱫ ᱟᱨ ᱯᱷᱤᱠᱥᱪᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱞᱟᱭᱴᱤᱝ· 2024
Empathy ᱨᱮᱸᱜᱮᱡ ᱞᱟᱴᱟᱹ
Client: Maytoni
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱞᱟᱭᱴᱤᱝ Category
Verified Award Winner
Verify Award Status for #156207The Design
About Empathy ᱨᱮᱸᱜᱮᱡ ᱞᱟᱴᱟᱹ
ᱮᱢᱯᱟᱛᱷᱤ ᱢᱮᱱᱛᱮ ᱚᱠᱟ ᱨᱮᱸᱜᱮᱡ ᱞᱟᱴᱟᱹ ᱠᱚ ᱚᱲᱟᱜ ᱟᱨ ᱡᱟᱱ ᱡᱟᱭᱜᱟ ᱠᱚ ᱞᱟᱹᱜᱤᱛ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱚᱣᱟᱜ ᱧᱩᱛᱩᱢ ᱠᱟᱱᱟ ᱮᱢᱯᱟᱛᱷᱤ (Empathy)। ᱱᱚᱶᱟ ᱞᱟᱴᱟᱹ ᱦᱚᱲ ᱠᱚᱨᱮᱸ ᱠᱟᱹᱢ ᱨᱮᱭᱟᱜ ᱟᱨ ᱢᱚᱱ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱦᱟᱸ ᱡᱟᱹᱦᱟᱸ ᱟᱹᱰᱤ ᱡᱟᱹᱨᱩᱤ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱚ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ। ᱡᱟᱸᱴᱟᱹ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱠᱚᱱᱟᱹ ᱨᱮ, ᱡᱟᱦᱟᱸ ᱛᱟᱲᱚᱢ ᱠᱟᱱᱟ, ᱢᱚᱴᱮᱭᱟᱱ ᱥᱮᱱᱥᱚᱨ ᱫᱚ ᱟᱹᱰᱤ ᱮᱴᱟᱜ ᱛᱮ ᱛᱚᱦᱚᱜ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱚᱠᱟ ᱦᱚᱲ ᱠᱚ ᱫᱩᱲᱩᱵ ᱟᱨ ᱛᱮᱸᱜᱚᱱ ᱠᱟᱱᱟ ᱟᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱛ ᱡᱟᱹᱦᱟᱸ ᱡᱟᱹᱦᱟᱸ ᱦᱚᱸ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱥᱮᱱᱥᱚᱨ ᱛᱮ ᱡᱚᱛᱚ ᱠᱟᱛᱮ ᱠᱟᱹᱴᱤᱡ ᱟᱠᱩᱠᱚᱛᱮ ᱨᱚᱸᱥᱱᱤ ᱡᱚᱲᱟᱣ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱟᱨ ᱨᱚᱸᱥᱱᱤ ᱥᱚᱠᱛᱤ ᱦᱚᱸ ᱵᱟᱫᱚᱞ ᱮᱫᱟ ᱥᱟᱨᱤ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱛᱟᱦᱮᱸ ᱡᱚᱲᱟᱣ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱟᱯᱷᱮ ᱟᱨ ᱦᱚᱴᱮᱞ ᱠᱚ ᱨᱮ ᱥᱟᱯᱷᱟ-ᱥᱩᱛᱩᱨᱤ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱛ ᱜᱚᱲᱚ ᱦᱚᱭᱟ। ᱢᱤᱫ ᱦᱟᱴᱤᱧ ᱫᱚᱲᱚᱠᱟᱹ ᱛᱮ ᱨᱚᱸᱥᱱᱤ ᱫᱚ ᱦᱚᱨᱤᱡᱚᱸᱴᱟᱞ ᱛᱮ 360 ᱰᱤᱜᱨᱤ ᱟᱨ ᱣᱟᱨᱴᱤᱠᱟᱞ ᱛᱮ 90 ᱰᱤᱜᱨᱤ ᱚᱛᱟᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱞᱟᱴᱟᱹ ᱫᱚ ᱢᱮᱴᱟᱞ ᱟᱨ ᱮᱠᱨᱤᱞᱤᱠ ᱠᱷᱟᱛᱤᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ 14 ᱶᱟᱴ ᱨᱮᱭᱟᱜ ᱮᱞᱤᱰᱤ (LED) ᱨᱚᱸᱥᱱᱤ ᱡᱟᱹᱦᱟᱸ ᱛᱮ ᱠᱟᱹᱢᱤ ᱮᱫᱟ।
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Empathy ᱨᱮᱸᱜᱮᱡ ᱞᱟᱴᱟᱹ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Empathy ᱨᱮᱸᱜᱮᱡ ᱞᱟᱴᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is designed using the principles of empathy. Therefore, the floor lamp can adapt to the practical and emotional needs of a person. For example, the angular shape of the rebar is created to position the motion sensor. This construction allows a person to control it while sitting at a table or passing by. Traffic management is very important given the pandemic. It is also convenient if a person does not want to stain the floor lamp while eating or doing a craft.
- Dimensions & Packaging
- Height 1420 mm, width 800 mm, depth 300 mm. Metal, acrylic, LED, 14W, 3000K, 1210 lm, 90 CRI. The turning mechanism goes up and down by 90 degrees, to the right and left 360 degrees. Motion sensor with adjustment of luminous flux power.
- Tags
- Lighting, Lamp, Product design, Maytoni, Alexey Danilin, Lamp design, Product Design, Design, Lamp, Lighting, Product
- Production Technology
- The use of the principles of empathy led to the study of a person's life and habits in order to find out how a person uses the floor lamp and under what circumstances and how it can be improved so that the lamp can adapt to different emotional and practical situations in a person's life. In order to do this, research was carried out in the form of observation of loved ones, colleagues and strangers at home, cafes, in the office and other spaces.
- Design Challenge
- An important part of the study was the search for a shape for embedding a motion sensor, because the location of the sensor must be in such a way that it is convenient to use in different scenarios. For example, when a person works sitting at the table or walks by. Therefore, the height of the sensor was first determined so that a person could use it both sitting and standing. And then the shape is determined based on the need to create a rotary mechanism.
- Research
- The concept of empathy allows, first of all, to focus not on the needs of the person himself, but on the emotions and needs of other people. This is very important for the designer, because studying only your own needs is not enough to create a popular product. Therefore, an investigation was made to study human behavior in different spaces, and surveys have been conducted to understand how such a simple subject can help make the world more human-centric.
- Inspiration
- Empathy is a conscious empathy for the emotional state of another person. The designer decided to set himself the task of combining this concept with the design of an object that is used in everyday life. The choice fell on a floor lamp with an original design, with a motion sensor and adjustable lighting power, as well as a rotary system.
- Project Duration
- The project started in April 2023 in Moscow and finished in December 2023 in Moscow, and will be exhibited in April 2024 in Moscow.
- Operation Flow
- Users can use the light to work, read and rest by adjusting the power with a motion sensor. The User can also adjust the angle of lighting using a 90-degree and 360-degree vertical rotation system horizontally. In addition, the lamp can be used in public spaces where there is a large flow of people, for example, in hotels and cafes, since it can be used without touch, which is important for protecting against viruses.
- Team Members
- Lead designer: Alexey Danilin, Engineer: Nikita Morozov, Product manager: Elena Slivka. Assistant product manager: Anastasia Orlova. Visualizer: Dmitry Cherednikov.
- Image Credits
- IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #2: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #3: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #4: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #5: Maytoni brand visualizer Dmitry Cherednikov, 2023.
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