ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Eluan Araujo ᱨᱮᱱᱟᱜ 35 Anos Shalon चिन्हाङ् चित्तार

Eluan Araujo ᱨᱮᱱᱟᱜ 35 Anos Shalon चिन्हाङ् चित्तार ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2024

35 Anos Shalon चिन्हाङ् चित्तार

Eluan Araujo ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Ash Midia

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱰᱤᱡᱟᱭᱤᱱ

35 Anos Shalon चिन्हाङ् चित्तार ᱵᱟᱵᱚᱛ ᱛᱮ

नोवा खास मनाव बाहनाव ओकोय् रे उमुर् आर पिछला बाँद् बाँन्चाव खाञ्जि, सनाम् जोनोम् लागित् मित् आईदा माहोल एम् एम्-आ। नोवा मित् महत्तो घोटोना खोन् बाञ् बेसि काना; नोवा मानेयाक् सोमोय् बाञ्चाव, आडाक् बान्धोन् मजबुत् बानाव, आर परोमपोरा रे बुञ्जाव् रुहेद् होय् रेहो, नावा होड़ कोटे खुला आधयात्मिकता आनोभोव् बानाव लागित् साम्लाव काना। जाहाँरे आधयात्मिक् आनोभोव् जिवोन् लेकान् सोमोय् रेयाक् गुन साथ् गुलमाय्-आ, नोवा चिन्हाङ् संसथा रेयाक् दोहो एम् बानाय्-आ आर खाली मित् सोमोरोन घोटोना बाञ् एम् होय् रेहो, आर नावा दोहो आकान् सोधोन आर सामुहिक् पुरा लेदो रेयाक् मनाव लागित् मित् जागा रेयाक् विसेसोत्ता उदुक् बानाय्-आ।

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A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

35 Anos Shalon चिन्हाङ् चित्तार ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ 35 Anos Shalon चिन्हाङ् चित्तार ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
The created brand adheres to basic shapes to enhance comprehension, considering that many members of the institution are elderly and may have limited education. This approach improves visibility, even from a distance, for the numeral, and upon closer observation, it contains additional information that contributes to the artwork. Embracing the concept of "design for all," it seamlessly combines the simplicity of form with the intricacy of customization. The generated symbol, characterized by a vertical cut, represents a timeline that distinguishes ancient from modern times for the institution, also symbolized by the size of the depicted numbers. This symbolically conveys the strength and growth they've experienced over the 35 years of their journey. Children, youth, and adults alike can enjoy the material that marks a new phase in the celebratory journey for the institution's 35th anniversary.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
The size may vary because there are different types of products.
ᱴᱮᱜ ᱠᱚ
Branding, Graphic Design, Visual Identity, church
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Many materials were used in the creation of the product, but primarily the use of a golden ratio grid was employed to aid in obtaining the shapes
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The crucial challenge was to infuse a modern concept into a notably traditional environment, known for its resistance to change. Balancing the historical perspective of tradition against the necessity for innovation demanded a delicate equilibrium. Additionally, social factors, such as community acceptance, posed a challenge to a project that aimed to be more modern, marking a new era for the church. They required elements like a timeline, the numerals for the 35th anniversary, and an expression of a cross to be incorporated into a single material that could articulate the institution's aspirations.
ᱜᱚᱵᱮᱥᱚᱱᱟ
A high-level celebration for the institution, a church where you can participate in this annual celebration in a grand event that was marked by its 35 years. Transforming a unique spiritual experience into a quality time. - Everyone can enjoy. - A place to experience something new and fulfilling.
ᱯᱨᱮᱨᱚᱱᱟ
The project developed for the church in celebration of its 35th anniversary reflects an approach to the fundamental values of the institution. The design of the piece is a visual representation of the brand's timeline, divided into two phases, symbolized by the numerals 3 and 5, which also represent a part of a cross, showing the spiritual journey of the institution and the fundamental principles that have guided the church to the present moment. Every detail of the design was conceived to provide a visual experience, symbolizing the simplicity and dedication that the church has provided to its faithful over the years. The tradition and modernity represented in the design signify the fusion of ancient values with contemporary demands. This project goes beyond being a commemorative piece; it is an artistic manifestation that captures the essence of the institution's foundation, offering the audience a brand that expresses their feelings and devotion, celebrating the time they have been in service. With this creation, the project brings achievements from the past, casting an optimistic gaze towards the future, where writing, design, and Christian symbolism converge in a work of art that signifies this time for the Shalon Church.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The institution celebrated its 35th anniversary in June 2023. Located in Paraná, Brazil.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
A story through time, a brand that represents everything the institution has gone through to get to this point.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Eluan Araujo
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Eluan Araujo - Ash Midia, 2023.

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