Octyma ᱵᱨᱮᱠ ᱠᱮᱞᱤᱯᱚᱨ by Brembo S.p.a. is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱟᱰᱤ ᱮᱠᱥᱮᱥᱚᱨᱤ Competition Category.

ᱯᱞᱟᱴᱤᱱᱟᱢᱜᱟᱰᱤ ᱮᱠᱥᱮᱥᱚᱨᱤ· 2024

Octyma ᱵᱨᱮᱠ ᱠᱮᱞᱤᱯᱚᱨ

by Brembo S.p.a.

Client: Brembo S.p.A.

A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱟᱰᱤ ᱮᱠᱥᱮᱥᱚᱨᱤ Category

1,540,388
Verified Award Winner
Verify Award Status for #157399

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Octyma ᱵᱨᱮᱠ ᱠᱮᱞᱤᱯᱚᱨ

Octyma ᱫᱚ ᱩᱥᱟᱹᱨᱟ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱜᱟᱰᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱵᱨᱮᱠ ᱠᱮᱞᱤᱯᱚᱨ ᱠᱟᱱᱟ᱾ Octyma ᱨᱮ ᱠᱨᱚᱥ ᱞᱮᱭᱟᱣᱴ ᱛᱮ ᱥᱟᱡᱟᱣᱟᱠᱟᱱ ᱤᱨᱟᱹᱞ ᱜᱚᱴᱟᱝ ᱯᱤᱥᱴᱚᱱ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱠᱨᱚᱥ ᱞᱮᱭᱟᱣᱴ ᱫᱚ ᱯᱮᱰ ᱫᱟᱵᱟᱣ ᱦᱟᱹᱴᱤᱧ ᱵᱮᱥ ᱮ ᱵᱮᱱᱟᱣᱟ ᱟᱨ ᱵᱨᱮᱠᱤᱝ ᱠᱟᱹᱢᱤ ᱦᱚᱨᱟ ᱞᱟᱦᱟᱭᱟ᱾ ᱱᱚᱶᱟ ᱠᱮᱞᱤᱯᱚᱨ ᱫᱚ ᱵᱮᱥ ᱜᱩᱱᱟᱱ ᱠᱟᱥᱴ ᱮᱞᱩᱢᱤᱱᱤᱭᱚᱢ ᱛᱮ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱵᱮᱥᱟᱠᱟᱱ ᱠᱟᱥᱴᱤᱝ ᱦᱚᱨᱟ ᱛᱮ ᱫᱤᱱᱟᱹᱢ ᱛᱟᱦᱮᱸᱱ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ᱾ ᱡᱮᱛᱮᱛ ᱜᱟᱨ ᱠᱚ ᱠᱮᱞᱤᱯᱚᱨ ᱨᱮ ᱥᱯᱚᱨᱴᱤ ᱪᱚᱞᱚᱱ ᱮᱢᱚᱜᱼᱟ, ᱟᱨ ᱦᱩᱲᱟᱹᱜ ᱵᱟᱹᱨᱛᱤ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱛᱮ ᱢᱤᱫ ᱥᱩᱜᱟᱹᱲ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱯᱩᱱᱭᱟᱹ ᱨᱚᱝ ᱧᱟᱢᱚᱜᱼᱟ: ᱥᱟᱥᱟᱝ, ᱟᱨᱟᱜ, ᱠᱟᱨᱵᱚᱱ ᱵᱽᱨᱚᱸᱡᱽ ᱟᱨ ᱦᱮᱸᱫᱮ᱾ ᱱᱚᱶᱟ ᱨᱚᱝ ᱠᱚ ᱠᱮᱞᱤᱯᱚᱨ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱩᱫᱩᱜᱼᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱪᱚᱞᱚᱱ ᱮ ᱛᱮᱭᱟᱨᱟ᱾

The Recognition

About the A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ

Octyma ᱵᱨᱮᱠ ᱠᱮᱞᱤᱯᱚᱨ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Octyma ᱵᱨᱮᱠ ᱠᱮᱞᱤᱯᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Octyma is eight pistons brake caliper that blends style, design, identity with functionality. It optimizes pad pressure distribution thanks innovative cross layout of pistons improving braking performance. It has taut lines, designed to lend sporty character and is marked by attention to detail that ensures an elegant solution. It’s made even more exclusive by using specific colors: yellow, red, carbon bronze and black. The color brings out the shape and helps define the caliper’s personality.
Dimensions & Packaging: 434mm x 151mm x 188mm
Before mass production, static and dynamic bench tests ensure the durability and performance requested which are than optimize with extensive road tests in every condition in order to improve comforts by assessing the response on specific application in real life use.
The aesthetic is guaranteed by a strong validation plan of surface treatment, that ensures colour stability and great performance in different environmental conditions.
434mm x 151mm x 188mm
Before mass production, static and dynamic bench tests ensure the durability and performance requested which are than optimize with extensive road tests in every condition in order to improve comforts by assessing the response on specific application in real life use.
The aesthetic is guaranteed by a strong validation plan of surface treatment, that ensures colour stability and great performance in different environmental conditions.
Tags: Brembo, Octyma, Caliper, Cutting Edge Content, Performance, Design, Distinctiveness, Energy, Purity, Turning Energy Into Inspiration
Production Technology: Octyma caliper showcases cutting-edge design merging mechatronics knowledge, hand sketches, and 3D modeling. Its development undergoes a meticulous internal process from research to testing. Crafted from high quality cast aluminum, optimized casting ensures durability. Its striking five colors, meticulously defined with the customers specifications, is achieved through a dedicated painting technique, enhancing its aesthetic appeal and guaranteeing exceptional performance in every conditions.
Design Challenge: The biggest challenge has been emerged Brembo’s values and design language with the customer specific and strong design language by working together. We were able to identify and translate the common values into strong design language that beautifully sculpted the final product.
Research: A dedicated design research was carried out on the distinctive styling cues of the customer brand, its market positioning and the values that the brand intends to communicate to the consumer. The outcomes of the study showed that details can make difference: it is known that, when choosing a car, the JLR average customer is keen on aesthetic, which also includes the braking system.
Inspiration: Brembo vision is turning energy into inspiration: we innovate to inspire the future through tailored solution. Octyma, from the Latin octo, indicates the number of pistons, but a figure of eight also symbolizes infinity and a constant flow of energy and power that represents balance and harmony. It has been exclusively designed for the new Range Rover Sport SV and Modern Luxury flagship.
Project Duration: First sketches of the project were drafted in 2018 determining the beginning project. Brembo completed the project in May 2023 with the official launch of the vehicle on the market.
Operation Flow: Octyma is a brake caliper which is coupled with Brembo discs and assembled directly on the front vehicle corner. By pressing the pedal, the fluid flows inside the caliper inducing pressure on pistons, that squeeze the pads against the disc and generate friction to slow down the vehicle. It guarantees the highest vehicle deceleration and enhances driving experience thanks to the innovative 8-pistons cross layout which optimizes pad pressure distribution and braking efficiency.
Patents: Patented. Patent No. 102015000073426 (Italy). Brembo S.p.A. 2015. Extended USA (US11384804), China (CN108291595), Japan (JP6875396) and Germany (DE112016005268).

Ornamental model. no. 402019000000299 (Italy). Brembo S.p.A. 2019. Extended to USA (29/702030), China (201930444969.1), Europe (EP 006686770).
Team Members: Brembo