Sunghoon Kim ᱨᱮᱱᱟᱜ Eterno ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Eterno ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ
Sunghoon Kim ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Eterno
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#157869 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Eterno ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱩᱱᱤ Eterno ᱨᱮᱱᱟᱜ ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱞᱮᱫᱟᱭ, ᱡᱟᱦᱟᱸ Korea ᱨᱮᱱᱟᱜ ᱥᱚᱨᱮᱥ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱠᱪᱟᱨ ᱨᱮ ᱟᱹᱜᱩᱭ ᱢᱮᱱᱟᱜᱼᱟ᱾ Cheongdam ᱨᱮ, Korea ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱧᱩᱛᱩᱢᱟᱱ ᱠᱷᱟᱡᱱᱟ ᱴᱚᱴᱷᱟ, Rafael Moneo, ᱢᱤᱫ ᱡᱮᱜᱮᱛ ᱛᱷᱚᱠ ᱨᱮᱱ ᱟᱨᱠᱤᱴᱮᱠᱴ, ᱤᱫᱤ ᱛᱮ Asia ᱨᱮᱱᱟᱜ ᱯᱩᱭᱞᱩ ᱛᱟᱦᱮᱸᱱ ᱡᱟᱭᱜᱟ ᱟᱨ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱠᱪᱟᱨ ᱨᱮ ᱢᱤᱫ ᱟᱹᱜᱩᱣᱟᱱ ᱵᱨᱟᱸᱰ ᱵᱮᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ, ᱩᱱᱤ ᱟᱨᱠᱤᱴᱮᱠᱪᱚᱨᱟᱞ ᱠᱟᱹᱢᱤ ᱨᱮᱱᱟᱜ ᱵᱩᱱᱤᱭᱟᱹᱫᱽ ᱨᱮ ᱵᱨᱟᱸᱰ ᱰᱤᱥᱟᱹ ᱟᱨ ᱵᱨᱟᱸᱰ ᱫᱚᱨᱥᱚᱱ ᱛᱷᱟᱯᱚᱱ ᱠᱟᱛᱮ Eterno ᱨᱮᱱᱟᱜ ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱞᱮᱫᱟᱭ᱾ ᱚᱠᱛᱚᱵᱤᱦᱤᱱ ᱥᱩᱱᱫᱚᱨ ᱛᱮ, Eterno ᱫᱚ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱠᱚᱲᱟᱠᱷᱚᱱᱫᱽᱨᱚᱫ ᱜᱩᱱ ᱥᱟᱶᱛᱮ ᱚᱠᱛᱚ ᱨᱮᱱᱟᱜ ᱚᱱᱩᱵᱷᱚᱵᱽ ᱜᱩᱱ ᱦᱚᱸ ᱥᱟᱢᱴᱟᱣ ᱠᱟᱛᱮ ᱪᱤᱨᱛᱟᱹᱢᱤᱭᱟᱹ ᱜᱩᱱ ᱠᱷᱚᱱᱫᱽᱨᱚᱫ ᱮᱫᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Eterno ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Eterno ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
- ᱴᱮᱜ ᱠᱚ
- ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Kim Sunghoon
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Kim Sunghoon
ᱥᱯᱚᱱᱥᱚᱨᱰ
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