Li Tiebin ᱨᱮᱱᱟᱜ Heu 70th Anniversary ᱞᱚᱜᱚ ᱟᱨ ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Heu 70th Anniversary ᱞᱚᱜᱚ ᱟᱨ ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ ᱥᱤᱥᱴᱚᱢ
Li Tiebin ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Harbin Engineering University
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#158079 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Heu 70th Anniversary ᱞᱚᱜᱚ ᱟᱨ ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ ᱥᱤᱥᱴᱚᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱤᱥᱠᱩᱞ ᱨᱮᱱᱟᱜ ᱗᱐ ᱥᱮᱨᱢᱟ ᱞᱟᱦᱟ ᱠᱟᱹᱦᱱᱤ ᱫᱚ ᱥᱚᱨᱮᱥ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨᱮᱫ-ᱟ᱾ ᱰᱟᱴᱟ ᱯᱟᱹᱲᱦᱟᱹᱣ ᱟᱨ ᱠᱮᱢᱯᱚᱥ ᱠᱷᱚᱸᱫᱽᱨᱚᱫᱽ ᱞᱮᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱶᱟ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱦᱱᱤ ᱥᱟᱹᱨᱤ ᱞᱟᱹᱭ ᱞᱟᱹᱜᱤᱫ ᱴᱚᱴᱮᱢ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱤᱥᱠᱩᱞ ᱨᱮᱱᱟᱜ ᱱᱟᱜᱟᱢᱟᱱᱟᱜ ᱞᱟᱠᱪᱟᱨ ᱟᱨ ᱥᱟᱬᱮᱥ ᱠᱷᱚᱸᱫᱽᱨᱚᱫᱽ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱡᱤᱱᱤᱥ ᱠᱚ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱪᱤᱱᱦᱟᱹ ᱛᱮ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱟᱨ ᱫᱚᱦᱲᱟ ᱡᱚᱲᱟᱣ ᱠᱟᱛᱮ ᱠᱷᱚᱵᱚᱨ ᱯᱟᱥᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱞᱟᱦᱟᱨ ᱥᱟᱹᱨᱤ ᱥᱟᱶ ᱢᱮᱥᱟ ᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱫ ᱢᱟᱱ ᱫᱟᱲᱮᱭᱟᱱ ᱗᱐ ᱞᱚᱜᱚ ᱛᱮᱭᱟᱨᱮᱫ-ᱟ, ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱨᱮ ᱯᱟᱲᱦᱟᱣ ᱡᱚᱜᱽ ᱵᱟᱹᱲᱛᱤᱭᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱤᱥᱠᱩᱞ ᱨᱮᱱᱟᱜ ᱵᱷᱮᱜᱟᱨ ᱢᱚᱱᱮᱨᱮᱜ ᱟᱨ ᱥᱚᱨᱮᱥ ᱠᱟᱹᱢᱤ ᱠᱚ ᱫᱷᱟᱹᱨᱛᱤ ᱨᱮ ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨᱮᱫ-ᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Heu 70th Anniversary ᱞᱚᱜᱚ ᱟᱨ ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ ᱥᱤᱥᱴᱚᱢ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Heu 70th Anniversary ᱞᱚᱜᱚ ᱟᱨ ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
- ᱴᱮᱜ ᱠᱚ
- Logo, Visual Identity, Brand, Anniversary Celebration, University
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Li Tiebin
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Li Tiebin, 2022.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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