Nargiza Usmanova ᱨᱮᱱᱟᱜ Lighting Tunnel ᱮᱠᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ

Nargiza Usmanova ᱨᱮᱱᱟᱜ Lighting Tunnel ᱮᱠᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ ᱫᱚ ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ· 2024

Lighting Tunnel ᱮᱠᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ

Nargiza Usmanova ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: GVA Lighting

ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#158639 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Lighting Tunnel ᱮᱠᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱞᱟᱭᱴᱤᱝ ᱴᱟᱱᱮᱞ ᱢᱮᱱᱛᱮ ᱢᱤᱡᱽ ᱠᱟᱱᱟ ᱢᱤᱫ ᱮᱠᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ ᱡᱟᱦᱟᱸ GVA ᱞᱟᱭᱴᱤᱝ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱡᱟᱣ ᱮᱱᱟ ᱾ ᱡᱤᱜ-ᱡᱟᱜ ᱨᱮᱦᱮᱴ ᱠᱚ ᱢᱤᱫ ᱟᱨᱠᱤᱴᱮᱠᱴᱟᱨᱟᱞ ᱴᱟᱱᱮᱞ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱟᱰᱤ ᱡᱟᱭᱜᱟᱛᱮ ᱞᱟᱭᱴᱤᱝ ᱯᱷᱤᱠᱥᱮᱨ ᱴᱷᱮᱱ ᱟᱠᱟᱱᱟ ᱾ ᱢᱟᱲᱟᱝ ᱨᱮᱭᱟᱜ ᱦᱟᱨᱤᱭᱟᱲᱤ ᱠᱚᱢᱯᱚᱡᱤᱥᱟᱱ ᱫᱚ ᱞᱚᱠᱟᱛᱮ ᱠᱚ ᱯᱷᱤᱠᱥᱤᱵᱤᱞ LED ᱞᱟᱭᱴᱤᱝ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱴᱮᱰ ᱦᱩᱭ ᱟᱠᱟᱱ ᱯᱩᱭᱞᱩ ᱨᱮᱦᱮᱴ ᱠᱚ ᱟᱡ ᱟᱡ ᱞᱟᱭᱴᱤᱝ ᱥᱤᱥᱴᱮᱢ ᱛᱮ ᱦᱟᱰᱟᱭ ᱮᱱᱟ ᱾ ᱮ ᱨᱟᱪᱚᱱᱟ ᱫᱟᱨᱩ ᱟᱨ ᱦᱟᱛᱭᱟᱨ ᱛᱮ MDF ᱯᱮᱱᱮᱞ, ᱣᱤᱱᱭᱤᱞ ᱠᱚᱵᱷᱚᱨᱤᱝ ᱟᱨ ᱨᱤᱯᱞᱮᱠᱴᱤᱵ ᱴᱚᱲᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱵᱩᱛ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 8500 x 3500 x 3000 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱾ ᱯᱷᱤᱠᱥᱚᱨ ᱠᱚ ᱠᱷᱚᱱ ᱚᱲᱟᱠ ᱟᱠᱟᱱ ᱟᱰᱤ ᱵᱟᱦᱟ ᱨᱚᱝ ᱠᱚ ᱮᱠᱡᱤᱵᱤᱥᱚᱱ ᱨᱮ ᱵᱩᱛ ᱠᱮᱫ ᱟᱞᱜᱟ ᱠᱟᱴᱮ ᱩᱫᱩᱜ ᱦᱚᱪᱚᱭᱛᱮ ᱜᱚᱲᱚ ᱮᱫᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Lighting Tunnel ᱮᱠᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lighting Tunnel ᱮᱠᱡᱤᱵᱤᱥᱚᱱ ᱵᱩᱛ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: 8500 mm x 3500 mm x 3000 mm
ᱴᱮᱜ ᱠᱚ: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
ᱜᱚᱵᱮᱥᱚᱱᱟ: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
ᱯᱨᱮᱨᱚᱱᱟ: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Copyrights belong to Nargiza Usmanova, 2022
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting