YeZhang ᱨᱮᱱᱟᱜ Summer Palace Tour ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Summer Palace Tour ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ
YeZhang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beijing Jiaotong University
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#158812 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Summer Palace Tour ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱟᱢᱟᱨ ᱯᱟᱞᱮᱥ ᱴᱩᱨ ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱵᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱥᱟᱢᱟᱨ ᱯᱟᱞᱮᱥ ᱨᱮᱭᱟᱜ ᱥᱮᱨᱢᱟᱯᱩᱨᱟᱹᱣ ᱴᱩᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱯᱮᱭᱟ ᱢᱩᱬᱩᱛ ᱚᱲᱟᱜ ᱛᱮᱭᱟᱨ ᱡᱚᱛᱚ ᱫᱚ 2.5D ᱰᱷᱟᱲᱟᱸ ᱛᱮ ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ 20 ᱠᱷᱚᱱ ᱵᱟᱹᱲᱛᱤ ᱢᱟᱨᱮ ᱪᱤᱱ ᱚᱲᱟᱜ ᱠᱚ ᱦᱮᱸᱫᱮ, ᱟᱨᱟᱜ ᱟᱨ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱨᱚᱝ ᱛᱮ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱨᱚᱪᱟᱨ ᱡᱤᱱᱤᱥ, ᱚᱯᱷᱤᱥ ᱡᱤᱱᱤᱥ ᱟᱨ ᱩᱭᱦᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱚᱴᱮᱰ ᱟᱨᱴ ᱠᱟᱜᱚᱡᱽ ᱟᱨ ᱠᱨᱟᱯᱷᱴ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱥᱠᱨᱤᱱ ᱯᱨᱤᱱᱴᱤᱝ ᱟᱨ ᱥᱚᱱᱟ ᱥᱴᱟᱢᱯᱤᱝ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫᱴᱮᱱ ᱠᱨᱟᱯᱷᱴ ᱠᱟᱜᱚᱡᱽ ᱵᱟᱠᱚᱥ ᱨᱮ ᱵᱟᱨᱭᱟ ᱯᱚᱥᱴᱚᱨ, ᱯᱩᱱᱭᱟ ᱠᱤ ᱨᱤᱝ, ᱞᱮᱯᱴᱮᱯ ᱴᱮᱯ, ᱢᱤᱫᱴᱮᱱ ᱞᱤᱯᱷᱟᱯᱷᱟ ᱟᱨ ᱢᱤᱫᱴᱮᱱ ᱱᱚᱴᱵᱩᱠ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱧᱮᱞᱧᱚᱢᱤᱭᱟᱹ ᱠᱚ ᱵᱟᱜᱟᱱ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱮ ᱫᱷᱚᱨᱚᱢ ᱟᱠᱚᱣᱟᱜ ᱛᱤ ᱛᱮ ᱤᱫᱤ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱠᱚ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Summer Palace Tour ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Summer Palace Tour ᱵᱨᱟᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm - ᱴᱮᱜ ᱠᱚ
- Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture. - ᱯᱨᱮᱨᱚᱱᱟ
- To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- This work is all original images not copyrighted.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- This work is all original images not copyrighted.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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