ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Shoupin Zhang ᱨᱮᱱᱟᱜ OH Techwear ᱤᱭᱟᱨᱯᱷᱚᱱ

Shoupin Zhang ᱨᱮᱱᱟᱜ OH Techwear ᱤᱭᱟᱨᱯᱷᱚᱱ ᱫᱚ ᱚᱰᱤᱭᱚ ᱩᱛᱯᱟᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱚᱰᱤᱭᱚ ᱩᱛᱯᱟᱫ· 2024

OH Techwear ᱤᱭᱟᱨᱯᱷᱚᱱ

Shoupin Zhang ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Of Hunger

ᱚᱰᱤᱭᱚ ᱩᱛᱯᱟᱫ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#159054 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

OH Techwear ᱤᱭᱟᱨᱯᱷᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱰᱤᱡᱟᱭᱤᱱ ᱴᱤᱢ ᱫᱚ ᱤᱭᱟᱨᱯᱷᱚᱱ ᱟᱨ ᱜᱟᱦᱱᱟ ᱠᱤᱱ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱢᱤᱫ ᱟᱡᱟᱨᱟᱜ ᱥᱟᱡᱟᱣ ᱥᱟᱢᱟᱱ ᱠᱤᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱷᱮᱥᱚᱱ ᱠᱚᱨᱮ ᱫᱷᱤᱭᱟᱹᱱ ᱮᱢᱚᱜ ᱦᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱣᱟ ᱨᱮ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱥᱴᱟᱭᱤᱞ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱡᱮᱜᱮᱛᱤᱭᱟᱹ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠ ᱥᱤᱥᱴᱚᱢ, ᱩᱥᱩᱞ ᱢᱟᱱ ᱨᱮᱭᱟᱜ Qualcomm ᱪᱤᱯ, Hi-Fi ᱥᱯᱤᱠᱟᱨ ᱰᱟᱭᱟᱯᱷᱨᱟᱢ, 3D ᱥᱟᱨᱟᱣᱩᱸᱰ ᱥᱟᱣᱩᱸᱰ, ᱜᱨᱟᱵᱷᱤᱴᱤ-ᱣᱤᱭᱟᱨ ᱤᱭᱟᱨ-ᱦᱩᱠ ᱵᱮᱱᱟᱣ, ᱟᱨ 12+20 ᱴᱟᱲᱟᱝ ᱨᱮᱭᱟᱜ ᱵᱮᱴᱟᱨᱤ ᱡᱤᱭᱚᱱ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱟᱬᱮᱥ ᱜᱟᱞᱚᱪ, ᱢᱟᱨᱮ ᱜᱟᱦᱱᱟ ᱥᱤᱞᱯᱚᱠᱟᱹᱢᱤ, ᱟᱨ ᱱᱟᱶᱟ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱠᱚ ᱢᱮᱥᱟ ᱠᱟᱛᱮ, ᱢᱤᱞᱮᱱᱤᱭᱟᱞ ᱟᱨ Gen Z ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱷᱚᱵᱤᱠᱷᱚᱛ ᱨᱮᱭᱟᱜ ᱦᱚᱨᱚᱜ ᱡᱚᱝ ᱥᱟᱢᱟᱱ ᱠᱚ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

OH Techwear ᱤᱭᱟᱨᱯᱷᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ OH Techwear ᱤᱭᱟᱨᱯᱷᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
The fusion of jewelry accessories and electronic earphones presents a new breed - a blend of electronic wearables with fashion. Its appearance is that of a fashionable accessory, yet at its core, it is a high-quality OWS (Open Wireless Stereo) air-conduction earphone. This product is currently experiencing significant popularity in China, giving rise to a new trend among fashion-forward women called "E-Fashion Wear," integrating electronic wearables as a stylish statement.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
112mm*75mm*43.5mm
ᱴᱮᱜ ᱠᱚ
OWS, Accessory, Earphones, Techwear, Of Hunger
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Technologically, it features a 14.2-16.2mm diameter wool diaphragm speaker, Qualcomm chip, Bluetooth 5.3 technology, call noise reduction, personalized app settings, both wired and wireless charging options, with a total battery life of 32 hours. Craftsmanship-wise, it is crafted with a mix of materials including zirconia, 18K white gold-plated copper, CNC machining, molded ABS, integrating production standards and safety standards from both the jewelry and electronics industries.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Open Wearable Stereo accessory earphones defy classification, competing with headphones and targeting the fashion accessory market. Initial enthusiasts in China, mainly from major cities, drive the trend, gaining traction in surrounding communities. OF HUNGER, China's pioneering fashion brand for electronic wearables, aims to redefine fashion and technology in the smart era. The OF HUNGER Wearable Stereo earphones mark the brand's first mass-produced products, innovatively creating a paradigm for "electronic wearable fashion," seamlessly blending fashion and technology.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Merging fast fashion accessories with wireless headphones is both innovative and eco friendly, reducing the need for extra accessories and minimizing waste. Sustainability is key, with the product allowing style updates by altering the bridge shaped structure. From a business perspective, it's gained popularity in China, with users actively sharing experiences on social media. This user driven promotion contributed to enduring success. Launched during Paris and Shanghai Fashion Weeks, it expanded to Europe and Australia, propagating the concept of "electronic wearable fashion" associated with the brand.
ᱯᱨᱮᱨᱚᱱᱟ
For fashion-forward women who prefer open-style earphones, traditional industrial design earphone types do not meet their needs for fashionable wear. The goal of this design is to create a new product category that combines jewelry accessories with wireless earphones in various styles. The aim is to provide an item that not only has high-quality earphone functionality but also exudes a high level of fashion. In doing so, we have resolved the conflict between ear accessories and headphone wear.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in Beijing in 2022, was completed in 2023, and was officially released in the Chengdu offline experience store on August 10, 2023. It will also be sold in online stores such as Tmall, Douyin, and Xiaohongshu.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Open the charging case, your phone's Bluetooth will recognize "Of Hunger," click to connect and start using. Features include listening to music, making calls, using voice assistants, and AI conversation. Control volume, song switch, and calls with touch. Through the app, switch modes, adjust sound profiles, and earphone lights provide status notifications.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
EUROPEAN UNION INTELLECTUAL PROPERTY OFFICE CERTIFICATE OF REGISTRATION:No 015034872-0001;No 015034872-0002;No 015034872-0003;No 015034872-0004,Yuan TIAN Shoupin ZHANG,22/09/2023.
Certificate of Registration for a UK Design:Design number: 6314167;6314168;6314169;6314170,Beijing Everything Evolution Trading Co., Ltd.Grant date: 29 September 2023;
Trademark, trademark registration number 62443424, trademark holder: Beijing Everything Evolution Trading Co., Ltd.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Designer: Shoupin Zhang
Designer: Yuan Tian
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
#1 Photographer: Shoupin Zhang
#2 Photographer: Shoupin Zhang
#3 Photographer: Shoupin Zhang
#4 Photographer: CuiCui Studio
#5 Photographer: Shoupin Zhang

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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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