Naseer Ahmed and Siva Teja Boddeti ᱨᱮᱱᱟᱜ Atria Convergence Technologies ᱴᱮᱞᱤᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱢᱚᱵᱟᱭᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱤᱱᱴᱟᱨᱯᱷᱮᱥ, ᱤᱱᱴᱟᱨᱮᱠᱥᱚᱱ ᱟᱨ ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱟᱱᱩᱵᱷᱟᱵ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱤᱱᱴᱟᱨᱯᱷᱮᱥ· 2024
Atria Convergence Technologies ᱴᱮᱞᱤᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱢᱚᱵᱟᱭᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ
Naseer Ahmed and Siva Teja Boddeti ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Act
ᱤᱱᱴᱟᱨᱯᱷᱮᱥ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#159375 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Atria Convergence Technologies ᱴᱮᱞᱤᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱢᱚᱵᱟᱭᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱟᱴᱨᱤᱭᱟ ᱠᱚᱱᱵᱷᱟᱨᱡᱮᱱᱥ ᱴᱮᱠᱱᱚᱞᱚᱡᱤᱡ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱴᱮᱞᱤᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱥᱮᱣᱟ ᱮᱢᱚᱜᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱚᱵᱟᱭᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱛᱮ ᱜᱽᱨᱟᱦᱟᱠ ᱠᱚ ᱥᱮᱣᱟ, ᱡᱤᱱᱤᱥ ᱟᱨ ᱮᱢᱠᱟᱛ ᱢᱤᱫ ᱡᱟᱭᱜᱟ ᱨᱮ ᱪᱟᱞᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱚᱠᱛᱚ ᱵᱟᱸᱪᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱟᱭᱢᱟ ᱫᱷᱟᱣ ᱦᱩᱭᱩᱜ ᱠᱟᱱ ᱞᱮᱱᱫᱮᱱ ᱠᱚ ᱛᱷᱚᱲᱟ ᱠᱟᱴᱷᱟ ᱛᱮᱜᱮ ᱦᱩᱭᱩᱜ ᱞᱮᱠᱟᱛᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫᱴᱟᱝ ᱯᱷᱟᱨᱪᱟ ᱠᱷᱚᱵᱚᱨ ᱛᱮᱭᱟᱨ ᱛᱮ ᱵᱷᱤᱛᱨᱤ ᱡᱤᱱᱤᱥ ᱠᱚ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱢᱤᱫ ᱢᱤᱫ ᱯᱷᱤᱪᱚᱨ ᱠᱚ ᱟᱞᱜᱟ ᱛᱮᱜᱮ ᱧᱟᱢᱚᱜᱼᱟ᱾ ᱵᱮᱵᱷᱟᱨᱤᱡ ᱨᱮᱱᱟᱜ ᱪᱟᱞ ᱪᱚᱞᱚᱱ ᱞᱮᱠᱟᱛᱮ ᱵᱷᱤᱛᱨᱤ ᱡᱤᱱᱤᱥ ᱠᱚ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱯᱟᱛᱤᱭᱟᱹᱣ ᱥᱤᱨᱯᱷᱟᱹ ᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ᱾ ᱵᱷᱚᱨᱥᱟ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱯᱷᱤᱪᱚᱨ ᱠᱚ ᱥᱮᱞᱮᱫ ᱟᱠᱟᱱᱟ᱾ ᱢᱚᱰᱩᱞᱟᱨ ᱛᱮᱭᱟᱨ ᱛᱮ ᱛᱟᱭᱚᱢ ᱛᱮ ᱱᱟᱶᱟ ᱯᱷᱤᱪᱚᱨ ᱠᱚ ᱥᱮᱞᱮᱫ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Atria Convergence Technologies ᱴᱮᱞᱤᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱢᱚᱵᱟᱭᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Atria Convergence Technologies ᱴᱮᱞᱤᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱢᱚᱵᱟᱭᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- not applicable
- ᱴᱮᱜ ᱠᱚ
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- ᱯᱨᱮᱨᱚᱱᱟ
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
