ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
AntiStatics Architecture ᱨᱮᱱᱟᱜ Musee Beijing Flagship Store ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

AntiStatics Architecture ᱨᱮᱱᱟᱜ Musee Beijing Flagship Store ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2024

Musee Beijing Flagship Store ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

AntiStatics Architecture ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: AntiStatics Architecture

ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#159947 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

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ᱰᱤᱡᱟᱭᱤᱱ

Musee Beijing Flagship Store ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱢᱩᱥᱮ ᱵᱮᱡᱤᱝ ᱯᱷᱞᱮᱜᱥᱤᱯ ᱥᱴᱚᱨ ᱫᱚ ᱢᱤᱫ ᱯᱷᱮᱥᱚᱱ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱮᱡᱤᱝ ᱨᱮ ᱣᱩᱠᱮᱥᱚᱝ ᱢᱚᱞ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱥᱴᱚᱨ ᱫᱚ ᱑᱕᱖ ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱪᱟᱹᱞ ᱩᱥᱩᱞ ᱫᱚ ᱔.᱒ ᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱞᱟᱜᱟᱛᱟᱨ ᱠᱟᱴ ᱵᱮᱸᱰ ᱯᱷᱨᱮᱢᱣᱟᱨᱠ ᱫᱚ ᱢᱩᱬᱩᱛ ᱛᱮᱭᱟᱨ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱫ ᱢᱚᱰᱩᱞᱟᱨ ᱞᱩᱯ ᱥᱤᱥᱴᱚᱢ ᱜᱚᱜ ᱟᱠᱟᱫᱟ ᱚᱠᱟ ᱫᱚ ᱦᱮᱸᱰᱵᱮᱜ ᱟᱨ ᱜᱦᱟᱱᱟ ᱠᱚ ᱩᱫᱩᱜᱟ᱾ ᱛᱤᱱᱰᱟᱭᱤᱢᱮᱱᱥᱚᱱᱟᱞ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱ ᱛᱮᱸᱡᱚᱜ ᱴᱮᱠᱥᱪᱚᱨ ᱟᱨ ᱥᱴᱮᱱᱞᱮᱥ ᱥᱴᱤᱞ ᱟᱨᱴ ᱠᱟᱸᱛᱷ ᱠᱚ ᱫᱚ ᱠᱟᱴ ᱯᱷᱨᱮᱢᱣᱟᱨᱠ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾ ᱨᱤᱥᱟᱭᱠᱚᱞ ᱞᱩᱯ ᱠᱚᱱᱥᱮᱯᱴ ᱫᱚ ᱯᱷᱩᱨᱟᱹᱣ ᱟᱠᱟᱱ ᱞᱟᱠᱥᱚᱨᱤ ᱡᱤᱱᱤᱥ ᱟᱨ ᱥᱟᱥᱴᱮᱱᱮᱵᱤᱞᱤᱴᱤ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱫᱷᱮᱭᱟᱱ ᱩᱫᱩᱜᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Musee Beijing Flagship Store ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Musee Beijing Flagship Store ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
The flagship store for the fashion brand MUSÉE in Beijing's Wukesong Mall is an embodiment of elegance, sustainability, and innovation. Inspired by the concept of a personal luxury museum for the urban woman, the design seamlessly blends recycled elements with contemporary aesthetics to create an unforgettable shopping experience.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Designing a flagship store within a 156 sqm space with a ceiling height of 4.2 meters presents both opportunities and constraints. To effectively incorporate all the design elements within these dimensions, careful planning, optimization of space, and efficient utilization of vertical space are crucial.
ᱴᱮᱜ ᱠᱚ
Sustainable, Recycle system, Continuous Loop, Parametric Design, 3D-Printed Woven Textures, Modular Display Systems
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Utilizing a modular loop system allows for flexibility in showcasing handbags and jewelry pieces, ensuring a dynamic and engaging shopping experience for customers. Each element within the store is meticulously crafted to enhance the in-person shopping experience. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Prototyping played a crucial role in the research process, allowing designers to test different iterations of the continuous loop system and evaluate its feasibility, functionality, and aesthetic appeal. Additionally, integrating 3D-printed woven textures into the wood framework adds a layer of tactile intrigue, inviting customers to interact with the space on a sensory level. This fusion of traditional materials with cutting-edge technology exemplifies the store's forward-thinking approach to design.
ᱜᱚᱵᱮᱥᱚᱱᱟ
The research behind creating the continuous loop system for MUSÉE's flagship store involved a deep dive into the brand's core ethos of sustainability and its unique proposition of offering pre-owned luxury bags. The research began by immersing into MUSÉE's brand identity, mission, and values. It was crucial to grasp the essence of the brand's commitment to sustainability and its vision of redefining luxury through pre-owned items. Through meticulous research and creativity, the design team has curated a space that not only showcases luxury fashion but also fosters meaningful interactions between customers and the brand.
ᱯᱨᱮᱨᱚᱱᱟ
This design revolves around a recycled loop concept, symbolizing both the cyclical nature of fashion and the brand's commitment to sustainability. A consistent wood band framework serves as the foundation, evoking warmth and timelessness. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
This project was designed in May 2023, and finished the construction by Oct 2023, it's located in Beijing, China.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Ultimately, the flagship store for MUSÉE transcends traditional retail environments, offering a unique blend of inspiration, sustainability, and creativity. It stands as a testament to the brand's dedication to elevating the shopping experience for the modern urban woman, inviting her to explore and discover the future of luxury fashion.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
Copyrightgs belong to MUSÉE
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Design Principal: Mo Zheng, Martin Miller
Design Team: Wenlin Bai, Dhaga Aman, Christopher Beckett, CiCi Xi, and Tracy Qiu
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Photo by UK Studio and AntiStatics

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ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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