Fan Wang ᱨᱮᱱᱟᱜ C'Est La Vie Boutique ᱵᱨᱰ ᱠᱷᱭᱟᱛᱟᱠᱚᱨ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
C'Est La Vie Boutique ᱵᱨᱰ ᱠᱷᱭᱟᱛᱟᱠᱚᱨ
Fan Wang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: C'est la vie Boutique
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#160104 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
C'Est La Vie Boutique ᱵᱨᱰ ᱠᱷᱭᱟᱛᱟᱠᱚᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
C'est La Vie Boutique ᱠᱩ ᱦᱚᱸ ᱢᱤᱫ ᱵᱨᱰ ᱠᱷᱭᱟᱛᱟᱠᱚᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱱᱟᱱᱡᱤᱝ, ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱯᱷᱮᱥᱚᱱ ᱰᱩᱠᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱩᱠᱟᱱ ᱨᱮ ᱪᱤᱱ ᱟᱨ ᱯᱟᱦᱴᱟ ᱨᱮᱱᱟᱜ ᱯᱷᱮᱥᱚᱱ ᱵᱨᱰᱠᱚ ᱟᱡ ᱟᱡ ᱠᱚᱴᱮᱜᱚᱨᱤ ᱟᱨ ᱮᱥᱴᱟᱭᱤᱞ ᱨᱮ ᱚᱞ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱞᱚᱜᱳ ᱨᱮ ᱢᱤᱫ ᱛᱮᱭᱟᱨ ᱲᱤᱨᱤ ᱪᱮᱛᱟᱱᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱞᱮᱠᱟ ᱢᱤᱫᱚᱜ ᱟᱹᱰᱤ ᱨᱮᱭᱟᱜ ᱯᱷᱮᱥᱚᱱ ᱟᱨ ᱮᱥᱴᱟᱭᱤᱞᱠᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱨᱮ ᱚᱠᱟ ᱠᱟᱱᱟ ᱾ ᱱᱟᱱᱡᱤᱝ ᱥᱟᱭᱠᱟᱢᱳᱨ ᱫᱟᱨᱮ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱮᱴᱦᱚᱵ ᱥᱚᱦᱚᱨ ᱨᱮᱱᱟᱜ ᱪᱤᱛᱟᱨ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱱᱟ ᱢᱩᱬᱩᱛ ᱴᱮᱠᱳ ᱜᱨᱟᱯᱷᱤᱠ ᱞᱮᱠᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱮᱞᱤᱢᱮᱱᱴ ᱠᱚ ᱦᱚᱸ ᱢᱤᱫ ᱨᱚᱴᱮᱴᱤᱝ ᱥᱠᱟᱞᱯᱴᱚᱨ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ ᱞᱮᱠᱟ ᱨᱩᱯᱰᱚᱠ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱱᱟᱜ ᱩᱞᱴᱟ ᱢᱤᱨᱚᱨ ᱤᱢᱮᱡ ᱨᱮ ᱵᱚᱫᱚᱞ ᱦᱩᱭ ᱠᱟᱱ ᱥᱚᱦᱚᱨ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱭᱟᱹ ᱩᱫᱩᱠ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱫᱮᱠᱷᱟᱣ ᱥᱤᱥᱴᱮᱢ ᱯᱷᱞᱮᱴ ᱠᱷᱚᱱ ᱥᱯᱮᱥ ᱴᱮ ᱟᱨ ᱮᱴᱦᱚᱵ ᱠᱷᱚᱱ ᱰᱟᱭᱱᱟᱢᱤᱠ ᱨᱩᱯ ᱛᱮ ᱟᱹᱭᱩᱨᱟᱹᱲ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
C'Est La Vie Boutique ᱵᱨᱰ ᱠᱷᱭᱟᱛᱟᱠᱚᱨ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ C'Est La Vie Boutique ᱵᱨᱰ ᱠᱷᱭᱟᱛᱟᱠᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The size may vary because there are different types of products.
- ᱴᱮᱜ ᱠᱚ
- Branding
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The realization of the design consists of a variety of materials and techniques.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
- ᱯᱨᱮᱨᱚᱱᱟ
- Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The duration of the project is from June to September 2022, and the project location is in Nanjing.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The store opened in September 2022. Located in Nanjing, China.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
