Xingyue Deng ᱨᱮᱱᱟᱜ Easygo ᱥᱚᱸᱥᱛᱷᱟᱹᱭᱤᱠ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2025
Easygo ᱥᱚᱸᱥᱛᱷᱟᱹᱭᱤᱠ ᱪᱤᱱᱦᱟᱹ
Xingyue Deng ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Chengdu Mifang Culture Communication Co.,Ltd
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#161772 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Easygo ᱥᱚᱸᱥᱛᱷᱟᱹᱭᱤᱠ ᱪᱤᱱᱦᱟᱹ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱪᱤᱱ ᱟᱹᱲᱟᱹ ᱨᱮᱱᱟᱜ ᱪᱮᱛᱟᱱ ᱟᱨ ᱞᱟᱛᱟᱨ ᱨᱮᱱᱟᱜ ᱥᱮᱫᱽ ᱢᱮᱱᱮᱛ ᱫᱚ ᱢᱤᱫ ᱧᱮᱞᱚᱜ ᱯᱟᱹᱨᱥᱤ ᱨᱮ ᱥᱮᱞᱮᱫ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱯᱟᱹᱨᱥᱤ ᱥᱤᱢᱟᱹ ᱠᱷᱚᱱ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱥᱚᱦᱚᱡ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱡᱚᱨ ᱮᱢ ᱠᱟᱛᱮ ᱠᱮᱴᱮᱡ ᱟᱨ ᱞᱟᱠᱪᱟᱨᱤᱭᱟᱹ ᱨᱩᱯ ᱛᱮ, ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱮᱜᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱜᱟᱫᱮᱞ ᱥᱟᱶ ᱥᱚᱨᱮᱥ ᱠᱟᱛᱷᱟ ᱞᱟᱹᱭᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱥᱟᱹᱯᱷᱟᱹ ᱵᱮᱱᱟᱣ, ᱡᱤᱭᱚᱱ ᱛᱮ ᱯᱮᱨᱮᱡ ᱨᱚᱝ, ᱟᱨ ᱠᱷᱮᱞᱚᱸᱰ ᱞᱮᱠᱟ ᱠᱟᱹᱢᱤ ᱫᱚ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮ ᱟᱨ ᱧᱮᱞᱚᱜ ᱠᱟᱹᱦᱱᱤ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱷᱟᱵᱽᱱᱟ ᱯᱩᱨᱩᱱ ᱫᱷᱤᱭᱟᱱ ᱫᱚᱦᱚ ᱮᱫᱼᱟ᱾ ᱪᱤᱱᱦᱟᱹ ᱩᱫᱤᱥ ᱟᱨ ᱦᱩᱰᱤᱧ ᱥᱩᱱᱫᱚᱨ ᱛᱮ, ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱤᱫ ᱮᱴᱟᱜ ᱟᱨ ᱡᱟᱹᱯᱩᱫ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱷᱚᱱᱫᱽᱨᱚᱸᱫᱽ ᱮ ᱮᱢᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Easygo ᱥᱚᱸᱥᱛᱷᱟᱹᱭᱤᱠ ᱪᱤᱱᱦᱟᱹ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Easygo ᱥᱚᱸᱥᱛᱷᱟᱹᱭᱤᱠ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The idea was inspired by the Chinese characters 'Up' and 'Down', which serve as both characters and arrows representing upward and downward movements. Additionally, the concept of a 'circle' symbolizes vitality. We ingeniously blend the intrinsic meanings of 'up' and 'down' with their visual representations, thereby breaking the boundaries of language. Our goal is to emphasize the product's functionality and convey the brand's concept directly.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The product measures 1250mm × 750mm × 2000mm and weighs 50kg. It is separated packaged in several corrugated cardboard boxes.
- ᱴᱮᱜ ᱠᱚ
- Brand, elevator, sustainable development
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In terms of product manufacturing, we use highly efficient materials, with the motor having a lifespan of up to 100,000 hours and minimal electricity consumption, reducing energy usage. We prioritize reducing carbon footprint, employing environmentally friendly production processes and adhering to the principles of circular economy to minimize waste generation. As for packaging, we consistently strive to utilize eco-friendly kraft paper materials, reducing environmental pollution from single-use packaging while still conveying the brand's tone.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Our design approach takes into account that elevator purchasers are often young people, but the ultimate users are elderly individuals. Therefore, we adopt a balanced design philosophy that aligns layout and graphics, satisfying the aesthetic preferences of modern young people while also providing elderly users with a more intuitive understanding of the brand's product functionality, simplicity, and sense of safety.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- We direct all our efforts to address the needs of the elder adults who find it difficult to trudge up and down the stairs in older walk-up buildings in Asia where it is not possible to be retrofitted with an external elevator. Our design approach has considered that the elevator buyers tend to be young people, while the ultimate users are the elderly. Therefore, we adopt a balanced design concept to match layout and graphics and break language barriers to convey a sense of simplicity, directness, and authenticity in our visual identity.
- ᱯᱨᱮᱨᱚᱱᱟ
- Easygo focuses on elevator innovation, striving to meet the needs of elderly individuals who struggle with stairs in older walk-up buildings across Asia, where external elevators cannot be installed. Due to generational issues, some elderly individuals may be non-literate, hence we aim to convey clear and concise messages through our brand's visual identity, eliminating language barriers and benefiting all elderly individuals.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project commenced its development in Chengdu, China, in January 2020 and was launched in Chengdu and Beijing in April 2023. It was exhibited at the Hong Kong Design Summit in March 2024.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- In the Asian market, we've observed that similar products are typically installed on walls of villas, clinics, and some subway stations. They operate on a single track, allowing only one person to ride at a time, and are priced high with numerous property condition restrictions. As for our product, we've innovatively utilized stainless steel dual tracks on the upper side and cement dual tracks on the lower side within corridors. With a load capacity of 150kg, it accommodates either two passengers simultaneously or one passenger with luggage. Featuring a hook-type design for easy removal, it takes up no space in the corridor.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
