Shotaro Inahara ᱨᱮᱱᱟᱜ Morita Wds 2023 ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱵᱩᱛᱷ

Shotaro Inahara ᱨᱮᱱᱟᱜ Morita Wds 2023 ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱵᱩᱛᱷ ᱫᱚ ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱨᱩᱯᱟᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ· 2025

Morita Wds 2023 ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱵᱩᱛᱷ

Shotaro Inahara ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: HAKUTEN Corporation

ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

20,012

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#162228 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Morita Wds 2023 ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱵᱩᱛᱷ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱢᱚᱨᱤᱴᱟ ᱰᱚᱵᱞᱭᱩᱰᱤᱮᱥ ᱒᱐᱒᱓ ᱫᱚ ᱢᱤᱫ ᱰᱮᱱᱴᱟᱞ ᱦᱟᱹᱛᱤᱭᱟᱨ ᱛᱮᱭᱟᱨᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱵᱩᱛᱷ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱩᱛᱷ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ ᱓᱒᱐᱐᱐ ᱠᱷᱚᱱ ᱑᱕᱐᱐᱐ ᱠᱷᱚᱱ ᱔᱕᱐᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱷᱟᱹᱞᱤ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱟᱝ ᱠᱷᱟᱱ ᱡᱤᱱᱤᱥ ᱠᱚᱣᱟᱜ ᱛᱟᱭᱚᱢ ᱠᱟᱛᱷᱟ ᱮᱢ ᱩᱫᱩᱜᱟᱭ᱾ ᱦᱟᱹᱴᱤᱧ ᱠᱚ ᱟᱞᱜᱟ ᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱮᱢᱚᱜ ᱠᱟᱱᱟ, ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱᱟᱜ ᱠᱟᱹᱢᱤ ᱦᱚᱨᱟ ᱠᱚ ᱫᱚ ᱧᱮᱞᱚᱜ ᱠᱟᱹᱪ ᱠᱷᱤᱰᱠᱤ ᱛᱮ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱩᱫᱮᱥ ᱵᱩᱡᱷᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱢᱟᱯ ᱠᱚ ᱦᱚᱸ ᱩᱫᱩᱜ ᱮᱢᱚᱜ ᱠᱟᱱᱟ᱾ ᱠᱟᱸᱛᱷ ᱨᱮᱱᱟᱜ ᱯᱟᱱᱮᱞ ᱠᱚ ᱫᱚ ᱰᱟᱭ ᱠᱟᱴᱤᱝ ᱛᱟᱭᱚᱢ ᱵᱟᱹᱲᱛᱤᱭᱟᱜ ᱛᱟᱦᱮᱸᱱᱟᱜ ᱥᱤᱴ ᱢᱮᱰ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱛᱮᱭᱟᱨ ᱫᱚ ᱵᱮᱜᱚᱨ ᱟᱴᱷᱟ ᱛᱮ ᱠᱷᱟᱹᱞᱤ ᱥᱠᱨᱩ ᱛᱮ ᱠᱷᱩᱸᱴᱟᱹᱣ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Morita Wds 2023 ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱵᱩᱛᱷ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Morita Wds 2023 ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱵᱩᱛᱷ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
ᱴᱮᱜ ᱠᱚ: Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
ᱜᱚᱵᱮᱥᱚᱱᱟ: We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
ᱯᱨᱮᱨᱚᱱᱟ: Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #No1~5 : Photographer, Akira Arai.