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Smart Data X You ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ by Responsive Spaces

Smart Data X You ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ by Responsive Spaces is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ Competition Category.


ᱥᱳᱱᱟᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ· 2025

Smart Data X You ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ

by Responsive Spaces

Client: ecoplus.Digital GmbH

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ Category

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The Design

About Smart Data X You ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ

ᱥᱢᱟᱨᱴ ᱰᱟᱴᱟ X ᱟᱢ, ᱰᱟᱴᱟ ᱡᱟᱱᱟᱢ ᱠᱷᱚᱱ ᱥᱢᱟᱨᱴ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱦᱟᱹᱵᱤᱡ᱾ ᱚᱥᱴᱨᱤᱭᱟ ᱨᱮᱱᱟᱜ ᱛᱩᱞᱱ ᱨᱮ ᱦᱟᱣᱩᱥ ᱚᱯᱷ ᱰᱤᱡᱤᱴᱟᱞᱟᱭᱤᱡᱮᱥᱚᱱ ᱨᱮ ᱱᱚᱶᱟ ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱨᱮ ᱢᱤᱫ ᱥᱟᱱᱟᱢ ᱥᱤᱠᱷᱱᱟᱹᱛ ᱠᱟᱹᱢᱤ ᱥᱮᱞᱮᱫ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱧᱮᱧᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱵᱩᱡᱷᱟᱹᱣ ᱦᱚᱸᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱦᱱᱤ ᱞᱮᱠᱟ ᱛᱮ ᱟᱹᱪᱩᱨᱟ᱾ ᱤᱨᱟᱹᱞ ᱜᱚᱴᱟᱝ ᱢᱟᱞᱴᱤᱢᱤᱰᱤᱭᱟ ᱴᱷᱟᱶ ᱠᱚᱨᱮ ᱰᱟᱴᱟ ᱪᱮᱫ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨᱚᱜ ᱟᱨ ᱯᱨᱚᱥᱮᱥ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱚᱱᱟ ᱵᱩᱡᱷᱟᱹᱣ ᱮᱢᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱴᱩᱰᱤᱭᱚ ᱨᱮᱥᱯᱚᱱᱥᱤᱵ ᱥᱯᱮᱥᱮᱥ ᱱᱚᱶᱟ ᱤᱢᱚᱨᱥᱤᱵ ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱛᱮᱭᱟᱨ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱰᱮᱵᱞᱚᱯᱢᱮᱸᱴ ᱨᱮᱱᱟᱜ ᱠᱟᱹᱢᱤ ᱮ ᱧᱟᱢ ᱞᱮᱜ-ᱟ᱾ ᱩᱱᱠᱩ ᱡᱷᱚᱛᱚ ᱦᱚᱲ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱤᱴᱟᱞ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱡᱩᱲᱟᱹᱣ ᱠᱚ ᱥᱟᱨ ᱥᱟᱹᱜᱟᱹᱭ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱞᱮᱠᱟ ᱠᱚ ᱛᱮᱭᱟᱨ ᱠᱮᱜ-ᱟ ᱟᱨ ᱤᱱᱴᱟᱨᱮᱠᱴᱤᱵᱽᱴᱤ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱥᱢᱟᱨᱴ ᱰᱟᱴᱟ ᱫᱩᱱᱤᱭᱟᱹ ᱠᱷᱚᱱ ᱚᱞᱜᱟ-ᱵᱟᱹᱫᱽ ᱜᱮᱭᱟᱱ ᱧᱮᱧᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱮᱢ ᱠᱮᱜ-ᱟ᱾

The Recognition

About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Smart Data X You ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Smart Data X You ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Smart Data x You - From the origin of data to smart applications.
This exhibition inside the House of Digitalisation in Tulln, Austria, features an overall didactic concept, that guides visitors through the main narrative in a comprehensible way.
8 state-of-the-art multimedia stations explain how data is created and processed. The interactive exhibition makes the connections tangible and provides visitors with low-barrier knowledge from the world of smart data.
Dimensions & Packaging
Over 500 squaremeters of exhibition space, surrounded by a Led wall that is more than 70 meters long and 4,5 meters high. 8 interactive stations of different sizes feature different digital components and interfaces.
Tags
Exhibition, Interactive Media, Digital Space, Immersive Experience, Interaction, Real-Time Content
Production Technology
8 state-of-the-art multimedia station with all different interface approaches build the core of this immersive exhibition. Additionally, there is a over 70 meter long LED wall surrounding the whole space. All exhibits and the LED wall are connected in realtime and are reacting to each other.
On the software side, mainly vvvv and Unity3D have been used.
Design Challenge
The biggest challenges were the facts that there was going to be very broad target groups and a rather complex exhibition topic, smart data. The existing showroom and its technology needed to be utilized in a completly new way to deliver a true experience that empowers the overall brand of the house of digitalization, that hosts the exhibition.
Connecting all exhibits in an understandable and entertaining way, visually and in functionality, was as important as delivering education to all visitors.
Research
The whole exhibition was curated and design based upon internal research of all topics smart data.
The goal from the beginning was, to create a exhibition that addresses a very broad target group, ranging from grammar school classes to senior citizens. It should also be able to entertain people who are feeling native with digital technologies as well as people that are less affine.
Inspiration
We wanted to combine our love for design, experience and technology. The goal was to create a exhibition that impresses and educates alike. Being located inside the House of Digitalisation, we wanted every visitor to feel the possibilities of digitalization and therefore we created all exhibits with real-time content and connected them. Every interaction at every possible point of the exhibition influences the whole state of the showroom, therefore making digitalization omnipresent.
Project Duration
The project started in April of 2023 and the exhibition opened on the 31st of January 2024 in Tulln, Lower Austria, Austria.
Operation Flow
For examples: If a visitor is exploring a particular aspect of the origin of big data, such as health data, then the overarching narrative shown on the 360-degree-Led-wall is also showing more health data
Patents
none
Team Members
Creative Lead: Markus Pargfrieder
Head of Concept/Content: Andreas Wurm
Project Management: Vanessa Schlacher
Project Management: Wolfgang Maier
Research & Content Creation: Wolfgang Maier
Head of Development: Katharina Mayrhofer
Development Specialist: Matthias Zauner
Graphic Design/UX: Nathalie Kronberger
UX/Web-Development: Andrea Maderthaner
Motion Design: Gerold Brunner
Spatial Design: Nazila Shamsizadeh
Unity3D-Development: Daniel Kepplinger
3D Rendering: Christian Renner
Interface Development: Julian Reil
Administration: Michaela Barta
Image Credits
Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ

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