ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Yanjun Yang ᱨᱮᱱᱟᱜ Min Shan Nong Ye ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ

Yanjun Yang ᱨᱮᱱᱟᱜ Min Shan Nong Ye ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2025

Min Shan Nong Ye ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ

Yanjun Yang ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Yanjun Yang

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#162623 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Min Shan Nong Ye ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱢᱤᱸ ᱥᱟᱱ ᱱᱚᱝ ᱭᱮ ᱢᱤᱸᱫ ᱠᱨᱤᱥᱤ ᱠᱟᱹᱢᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱠᱟᱱᱟᱭ ᱾ ᱱᱚᱶᱟ ᱞᱚᱜᱚ ᱢᱤᱫ ᱞᱚᱜᱚᱱ ᱨᱮᱠᱷᱟ ᱠᱚ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱵᱩᱨᱩ ᱠᱚ, ᱫᱟᱜ ᱨᱮ ᱴᱷᱮᱡᱟᱹᱜ ᱠᱚ ᱟᱨ ᱜᱮᱦᱮᱸ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱴᱷᱤ ᱠᱚ ᱚᱠᱛᱚ ᱡᱚᱠᱷᱟ ᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹᱛ ᱢᱮᱱᱠᱷᱟᱱ ᱟᱠᱦᱟᱨ M ᱟᱨ S ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱵᱚᱫᱚᱞ ᱨᱩᱯᱚᱲ ᱠᱟᱱᱟᱭ ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱠᱤ ᱢᱤᱸ ᱥᱟᱱ ᱨᱮᱭᱟᱜ ᱯᱩᱭᱞᱩ ᱚᱠᱟᱹᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱦᱚᱲᱟᱹ ᱡᱟᱦᱟᱸ ᱨᱮ ᱡᱤᱱᱤᱥ ᱠᱚ ᱚᱲᱟᱜ ᱠᱟᱱᱟ ᱾ ᱦᱟᱨᱭᱟᱛ ᱨᱚᱝ ᱠᱚ ᱢᱩᱲᱩᱛ ᱨᱚᱝ ᱞᱮᱠᱷᱟ ᱛᱮ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱠᱤ ᱱᱟᱶᱟ ᱟᱨ ᱟᱨᱚᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱷᱮᱛ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱟᱭ ᱾ ᱱᱚᱶᱟ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱟᱨ ᱪᱤᱱᱦᱟᱹᱛ ᱚᱠᱛᱚ, ᱟᱹᱰᱤ ᱞᱟᱷᱟᱸᱛᱤ ᱛᱮ ᱦᱩᱰᱤᱧ ᱟᱲᱟᱸᱜ ᱠᱟᱛᱮ ᱵᱟᱲᱦᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱛᱮ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱵᱮᱵᱚᱦᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱰᱤᱥᱯᱞᱮ ᱟᱨ ᱡᱟᱹᱨᱠᱟᱹᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱦᱩᱭᱟᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Min Shan Nong Ye ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Min Shan Nong Ye ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
The size flexibly varies with application scenarios.
ᱴᱮᱜ ᱠᱚ
Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
ᱯᱨᱮᱨᱚᱱᱟ
To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in June 2022 in Chengdu.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Yanjun Yang
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Yanjun Yang

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ

ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ