Netease Games Art Design Center ᱨᱮᱱᱟᱜ Infinite Borders ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱜᱨᱟᱯᱷᱤᱠ· 2025
Infinite Borders ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ
Netease Games Art Design Center ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: NetEase Games
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#162820 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Infinite Borders ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱤᱱᱯᱷᱤᱱᱤᱴ ᱵᱚᱨᱰᱚᱨᱥ ᱫᱚ ᱛᱤᱱ ᱠᱤᱝᱰᱚᱢᱥ ᱡᱩᱜᱽ ᱨᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱥᱴᱨᱟᱴᱮᱡᱤ ᱮᱱᱮᱡ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱠᱟᱱᱟ᱾ ᱵᱨᱟᱸᱰ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱧᱩᱛᱩᱢ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨᱟᱱ ᱟᱠᱷᱚᱨ ᱠᱚ ᱠᱷᱚᱱ ᱟᱨ ᱥᱴᱨᱟᱴᱮᱡᱤ ᱮᱱᱮᱡ ᱨᱮᱭᱟᱜ ᱜᱽᱨᱤᱰ ᱪᱟᱨᱠᱚᱬᱮ ᱧᱮᱞ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾ ᱦᱟᱱ ᱨᱟᱡᱽᱵᱚᱸᱥ ᱨᱮ ᱧᱩᱛᱩᱢᱟᱱ ᱦᱮᱸᱫᱮ, ᱟᱨᱟᱜ ᱟᱨ ᱯᱩᱸᱰ ᱨᱚᱝ ᱫᱚ ᱢᱩᱬᱩᱛ ᱨᱚᱝ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨᱟᱠᱟᱱᱟ᱾ ᱪᱮᱯᱮ ᱠᱟᱞᱤᱜᱽᱨᱟᱯᱷᱤ ᱵᱩᱨᱩᱥ ᱛᱮ ᱚᱞ ᱫᱚ ᱜᱚᱲᱚᱭᱤᱡ ᱦᱟᱹᱴᱤᱧ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ᱾ ᱱᱟᱶᱟ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤ ᱛᱮ ᱢᱤᱫ ᱴᱷᱟᱶᱠᱟᱛᱮᱭᱟᱜ ᱟᱨ ᱪᱮᱯᱮ ᱧᱮᱞ ᱛᱚᱨᱚᱫ ᱯᱩᱨᱟᱹᱣᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱯᱚᱥᱴᱚᱨ, ᱵᱮᱵᱷᱟᱨᱤᱡ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱥᱠᱨᱤᱱ ᱟᱨ ᱪᱷᱟᱯᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱟᱠᱟᱱᱟ, ᱟᱨ ᱧᱮᱞ ᱢᱤᱫᱛᱟᱹ ᱫᱚᱦᱚ ᱠᱟᱛᱮ ᱮᱴᱟᱜ ᱦᱚᱨ ᱠᱚ ᱛᱮ ᱦᱚᱸ ᱯᱟᱥᱱᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Infinite Borders ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Infinite Borders ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- -
- ᱴᱮᱜ ᱠᱚ
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
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- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
